Light Reading's Spit Week Begins

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2nd March 2010, 09:39am - Views: 1005





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MEDIA RELEASE PR38554


Light Reading's SPIT Week Begins


NEW YORK, Mar. 2 /PRNewswire-AsiaNet/ --



          Light Reading's week-long coverage effort on Service Provider

         IT (SPIT) kicks off with a focus on Telecom Service Brokers



research-led media company serving the global communications marketplace, is 

celebrating Service Provider Information Technology (SPIT) Week, five days of 

focused content that covers many of topics and technologies identified in Light 

Reading's SPIT Manifesto published in February 

(http://www.lightreading.com/document.asp?doc_id=187395&).


    SPIT, or Service Provider Information Technology, is Light Reading's new

term describing the evolving set of non-traditional telecom (and data

networking) technologies that allow for a greater degree of flexibility in

the creation, management, delivery, and monetization of new-generation

communications services. Beginning today, Light Reading is showcasing some

special coverage devoted to the topic during a special week of coverage that

has been generously sponsored by Nokia Siemens Networks.


    We're kicking off SPIT Week with a Special Feature, "Who Makes What:

Telecom Service Brokers," which covers an emerging category of devices and

techniques service providers are using to deal with third-party applications

stores and online service development and creation environments



    Also today, Light Reading TV (LRTV) publishes an interview with Ravinder

Jain, the CIO of Aircel Ltd., India's fifth-largest mobile operator. Jain

talks about the growing importance of the CIO in modern service providers,

and how the CIO's team is no longer confined to the back office, but is

increasingly involved in front-line business transformation processes



    "The ongoing developments in the service provider IT sector, whether in

new-generation OSS, convergent billing, service delivery platforms, or policy

control, are vital to the strategies of today's communications service

providers, and need to be identified and understood," says Ray Le Maistre,

Light Reading's International Managing Editor. "We hope our coverage will go

some way toward highlighting the key SPIT issues impacting service providers

and will identify some of new technology developments underway at many of the

industry's major players and innovative specialists."


    SPIT Week will be accompanied by a series of SPIT-related Webinars and a

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SPIT-related virtual event, Three OSS Imperatives: Customer, Cost & Cloud,

scheduled for April 20. The first Webinar, titled "Generating New Revenue

Streams While Improving Differentiation & Efficiency," will take place on

Thursday, March 4 and is sponsored by Nokia Siemens Networks. You can

register for the Webinar here:


to attend. For information on SPIT-related sponsorship and speaking

opportunities contact sales@lightreading.com.


    Contact:

    Amy Averbook

    Light Reading

    212 600-3373

    averbook@lightreading.com


    About Light Reading

    Founded in 2000, Light Reading (www.lightreading.com) is the leading

online media, research, and focused event company serving the $3 trillion

worldwide communications market. Lightreading.com is the ultimate source for

technological and financial analysis of the communications industry, leading

the media sector in terms of traffic, content, and reputation. Light

Reading's research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis

in close to 100 markets around the world. Light Reading produces nearly 20

targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet

Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as

focused one-day events tailored for cable, mobile, and wireline executives in

the US, Europe, India, and China. Light Reading was acquired by United

Business Media in August 2005 and operates as a unit of TechWeb.


    About UBM TechWeb

    UBM TechWeb, the global leader in technology media and professional

information, enables people and organizations to harness the transformative

power of technology. Through its core businesses - media solutions, marketing

services, and professional information - UBM TechWeb produces the most

respected and consumed brands, applications, and services in the technology

market. More than 14.5 million business and technology professionals (CIOs,

IT and IT support managers, Web and digital professionals, software and game

developers, government decision makers, and telecom providers) actively

participate in UBM TechWeb's communities. UBM TechWeb brands includes: global

face-to-face events such as Interop, Game Developers Conference (GDC), Web

2.0, Black Hat, and VoiceCon; large-scale online networks such as

InformationWeek, Light Reading, and Gamasutra; research, training, and

certification services, including HDI, Pyramid Research, and InformationWeek

Analytics; and market-leading magazines such as InformationWeek and Wall

Street & Technology. UBM TechWeb is part of UBM, a global provider of media

and information services for professional B2B communities and markets.


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetization

of B2B communities and markets. UBM's businesses inform markets and serve

professional commercial communities - from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists - with integrated

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events, online, print, and business information products. Our 6,500 staff in

more than 30 countries are organized into specialist teams that serve these

communities, bringing buyers and sellers together, helping them to do

business and their markets to work effectively and efficiently. For more



      Source:  Light Reading


     CONTACT:  Amy Averbook,

               Light Reading,

               +1-212-600-3373,

               averbook@lightreading.com







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