MEDIA RELEASE PR38327
Light Reading Announces Light Reading Mobile & Light Reading Cable
NEW YORK, Feb. 13 /PRNewswire-AsiaNet/ --
Light Reading rebrands Unstrung and Cable Digital News and
names publishers to lead its Light Reading Mobile and Light Reading Cable
sites
research-led media company serving the global communications marketplace,
today announced the re-branding of its mobile and cable news and analysis
Cable Digital News, respectively.
Light Reading's mobile newsletters, Unstrung Daily and Unstrung Weekly,
will now be called Light Reading Mobile Daily and Light Reading Mobile
Weekly. And Light Reading's cable newsletter, Cable Digital News Weekly, will
be called Light Reading Cable Weekly.
"Light Reading had acquired Unstrung and Cable Digital News over the last
six years and has continued to invest in focused mobile industry and cable
industry coverage targeted at the unique information needs of mobile carriers
and cable companies and the equipment companies that serve them," says Joseph
Braue, SVP/Group Director of Light Reading. "Bringing these sites closer to
the Light Reading brand is just the final step of that investment process."
New publishers to lead refreshed sites
Todd Marquez, a cable industry veteran who was previously publisher of
CED Magazine and has been Associate Publisher & Strategic Accounts Director
at Light Reading, has been named Publisher of Light Reading Cable. Joanne
Emery, a telecom industry veteran who was previously Associate Publisher of
Telecommunications Magazine and is a Strategic Accounts Director at Light
Reading, will be the Publisher of Light Reading Mobile.
Light Reading's mobile industry investments include acquiring the
audience assets of RCR Wireless; its commitment to a strong partnership with
CTIA Wireless, the leading wireless show in the US; hiring Berge Ayvazian,
the former Yankee Group CEO and Chairman of the 4GWorld Conference, to head a
4G Consulting Practice at Heavy Reading; and its acquisition of Pyramid
Research, the leading telecom market analysis firm covering mobile services
market analysis in more than 100 markets around the world.
Light Reading Cable, led by Site Editor Jeff Baumgartner and Heavy
Reading Cable Analyst Alan Breznik, is thriving, with Light Reading being the
cable industry leader in online media, Webcasts, and focused, one-day
conferences. Light Reading Cable also has great working relationships with
the industry's leading cable organizations such as SCTE, ACA, NCTA, WiCT,
MoCA, and CTAM.
Contact:
Amy Averbook
Light Reading
+1-212-600-3373
averbook@lightreading.com
About Light Reading
leading online media, research, and focused event company serving the US$3
trillion worldwide communications market. Lightreading.com is the ultimate
source for technological and financial analysis of the communications
industry, leading the media sector in terms of traffic, content, and
reputation. Light Reading's research arms, Heavy Reading and Pyramid
Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light
Reading produces nearly 20 targeted communications events including TelcoTV,
and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower
Summit @ CTIA, as well as focused one-day events tailored for cable, mobile,
and wireline executives in the US, Europe, India, and China. Light Reading
was acquired by United Business Media in August 2005 and operates as a unit
of TechWeb.
About TechWeb
TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its three core businesses - media solutions,
marketing services and paid content - TechWeb produces the most respected and
consumed brands and media applications in the technology market. More than 14
million business and technology professionals (CIOs and IT managers, Web &
Digital professionals, Software Developers, Government decision makers, and
Telecom providers) actively engage in TechWeb's communities and information
resources monthly. TechWeb brands includes: global face-to-face events such
as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources
such as InformationWeek, Light Reading, and Network Computing; and
market-leading InformationWeek, Wall Street & Technology, and Advanced
Trading magazines. TechWeb is a UBM company, a global provider of news
distribution and specialist information services, with a market
capitalization of more than US$2.5 billion.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
SOURCE: Light Reading
CONTACT: Amy Averbook, Light Reading,
+1-212-600-3373,
averbook@lightreading.com
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