MEDIA RELEASE PR37941
Light Reading Opens Offices in Mumbai & New Delhi
MUMBAI, Jan. 20 /PRNewswire-AsiaNet/ --
Hires two telecom/IT industry veterans to drive new events and online business
company serving the global communications marketplace, today announced that it has
opened offices in Mumbai and New Delhi and has hired two telecom industry veterans to
drive sales and marketing and content in India.
Kailash Shirodkar, who previously ran sales and marketing for the IT Media
division of The Indian Express Limited, a leading tech publisher, is Light Reading's
Director of Sales and Marketing in India and is based in Mumbai. Gagandeep Kaur, who
previously was Senior Assistant Editor at telecom magazine Voice and Data, is Light
Reading's India Editor, based in New Delhi.
Shirodkar and Kaur will work with analysts from Heavy Reading and Pyramid
Research, Light Reading's telecom research and analyst groups, to create and drive
two new events in India in 2010. The first, Mobile Broadband India, will focus on the
new business strategies and access and core network technologies that communications
service providers need to implement to handle the explosive growth of new mobile
handset users in India. A second event is planned for the third or fourth quarter.
Launch of a Light Reading India Website is planned for later this year.
In addition, Light Reading India will work closely with UBM India, which will
provide office and event operations and support. UBM India, a division of Light
Reading's parent company, UBM (a $2.7 billion worldwide B2B media company), already
produces a wide number of large and successful events and online businesses in India
in the pharmaceutical, food, security, and jewelry industries, as well as a number of
high-tech events and media such as TechWeb Live's Interop Mumbai, InformationWeek
India, and the Embedded Systems Conference India.
"The worldwide communications industry is being driven by incredible growth in
India and China, and Light Reading, as the global telecom industry media leader, aims
to help its customers access and be part of these markets," says Joseph Braue, SVP
and Group Director of Light Reading. "While other telecom media and event companies
are under financial pressure and retreating, Light Reading continues to grow with the
telecom market because of the power of its brand and the resources and global reach
of TechWeb and UBM."
Kailash Shirodkar has over 10 years of experience in sales and marketing in the
technology industry. He's a telecom veteran, with a Bachelor of Engineering in
Telecom and an MBA in Telecom Management with a specialization in Marketing. For the
last seven years he was with the IT Media division of The Indian Express Limited.
Recruited in 2003 as Manager of Sales for Express Computer, India's leading IT
magazine, he went on to head the sales and marketing function for its IT media
division. Shirodkar is based in the UBM Mumbai office and can be reached at
kailash.shirodkar@ubm.com. His mobile number is +91-9870103394, and his direct line
is +91-22-67692419. Please contact Shirodkar for any inquiries about Light Reading
India or Mobile Brandband India.
Gagandeep Kaur previously was Senior Assistant Editor at Voice & Data where she
managed a team of five reporters covering telecom news and analysis, as well as
writing stories and interviewing high-visibility India telecom execs. Prior to that
she ran the Infotech section of Indiatimes.com and was a Senior Correspondent on the
business staff for the Times of India. In addition, she had a stint with Satyam
Computer Services as an internal writer. Kaur is based in the New Delhi office and
can be reached at gagandeep.kaur@ubm.com. Her mobile number is +91-09999907641, and
her office phone is 91-011-23765551.
For further information, contact Kailash Shirodkar in Mumbai or Amy Averbook,
Light Reading Corporate Marketing Director, at averbook@lightreading.com.
About Light Reading
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology and
financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and
Pyramid Research, provide the most comprehensive communications research, market
data, and technology analysis for more that 100 markets around the world. Light
Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet
Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, as well as focused
one-day events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
media, is an innovative business focused on serving the needs of technology decision-
makers and marketers worldwide. TechWeb produces the most respected and consumed
media brands in the business technology market. Today, more than 13.3 million*
business technology professionals actively engage in our communities created around
our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online
resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,
InformationWeek.com, bMighty.com, and The Financial Technology Network; and the
market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and
Wall Street & Technology magazines. TechWeb also provides end-to-end services
including next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global provider
of news distribution and specialist information services with a market capitalization
of more than $2.5 billion. *13.3 million business decision-makers: based on number
of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation of B2B
communities and markets. UBM's businesses inform markets and serve professional
commercial communities -- from doctors to game developers, from journalists to
jewelry traders, from farmers to pharmacists -- with integrated events, online, print
and business information products. Our 6,500 staff in more than 30 countries are
organised into specialist teams that serve these communities, bringing buyers and
sellers together, helping them to do business and their markets to work effectively
SOURCE: Light Reading
CONTACT: Kailash Shirodkar,
UBM Mumbai,
kailash.shirodkar@ubm.com,
mobile, +91-9870103394,
direct line, +91-22-67692419,
or Amy Averbook,
Light Reading Corporate Marketing Director,
averbook@lightreading.com
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