MEDIA RELEASE PR41591
MediaTek Aims to Offer the Best Digital Home Entertainment Platform
HSINCHU, Oct. 5 /PRNewswire-Asia-AsiaNet/ --
Becoming the Strategic Partner to Provide the High Performance Total Solutions for
Global Customers
MediaTek Inc., a leading fabless semiconductor company for wireless communications
and digital multimedia solutions, today announced a series of digital TV SoC solutions
with high resolution and performance, assisting its customers to deliver the most
competitive products for the new era of digital home entertainment.
MediaTek provides not only the highly integrated silicon chip to global customers,
also market-proven software and reference designs. MediaTek Digital TV product line
offers broad range of advanced SoC solutions, including mobile TV, full HD TV,
connected TV and 3D TV. Its rich product offerings enable the global TV manufacturers
to achieve the leading status. As a leading IC design company, MediaTek has very in-
depth understanding of integration and compatibility of system design. MediaTek is
also one of a few TV IC providers that are able to provide both digital TV and Blu-ray
DVD players (including DVD players) SoC solutions, offering the best digital home
entertainment platform.
Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., said, "One of
the competitive advantages for MediaTek is that many core technologies could be
applied cross product lines. For example, with the increasing demand of various format
of multimedia, enabling related applications becomes a required feature for consumer
electronics devices. MediaTek develops multimedia solutions, such as coding and
decoding technologies, can be used in TV, Blu-ray DVD/DVD player, and handset
products. As a result, it can maximize the economic scale on the investment of leading
technology development. With this IP convergence and cross-product synergy, MediaTek
is able to deliver reliable yet cost-effective IC solutions."
Besides, MediaTek has developed the WW Common Platform solution that supports all
the global digital TV standards, such as ATSC in North America, DVB in Europe, DTMB in
China, and SBTVD in Brazil. With MediaTek Worldwide common platform enabled, TV makers
can enjoy a much simplified system design process, as well as high flexibility of
design customization. It can reduce customers' R&D resources so they can focus on
more advanced technology development and product differentiation. Moreover, it can
enhance the time to market and customers' competitiveness to fulfil consumers' needs.
Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., further stated,
"As consumer electronics industry is entering the digital convergence and internet-
enable era, the system is getting more and more sophisticated. For example, TV and
Blu-ray DVD products need to equip built-in Internet or 3D function. To lead the
trend, TV manufacturers starts investing more resources on advanced technologies.
Striving to serve as the best strategic partner, MediaTek keeps providing industry-
leading TV SoC solutions which enable the best visual experience ever."
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless
communications and digital multimedia solutions. The company is a market leader and
pioneer in cutting-edge SOC system solutions for wireless communications, high-
definition TV, optical storage, DVD and Blu-ray products. Founded in 1997 and listed
on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan
and has sales and research subsidiaries in Mainland China, Singapore, India, U.S.,
Japan, Korea, Denmark and England. For more information, please visit MediaTek's
SOURCE MediaTek Inc.
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