MEDIA RELEASE PR37556
Mile Traffic and Travel Awarded new Pan-European Traffic Information and Navigation Contract
LONDON, Dec. 14 /PR Newswire-AsiaNet/ --
MILE Traffic and Travel GmbH (MILE), is pleased to announce that it has been awarded a new multi-year
contract from BMW AG to provide Next generation Real Time Traffic Information throughout Europe. This is
the first pan-European service contract announcement from any car manufacturer and follows a significant and
thorough evaluation of MILE's technologies and operations in a competitive tendering process. The contract
was awarded on the basis of quality, scalability and functionality of technology combined with a proven track
record of working with BMW across various European markets.
The members of MILE are ITIS, Mediamobile (part of the TDF Group) and Infoblu (part of Atlantia /
Autostrade Group) who are the leading traffic information providers respectively in the UK, France and Italy.
MILE was formed to combine expertise, technology and local knowledge in the respective markets and will
make the new pan-European traffic service available under the Precision Traffic brand which is already
operating successfully in the UK. All three companies have worked with BMW since 2002 and in that time
have built up a deep understanding of BMW's requirements.
Based on our combined knowledge of the traffic information market, MILE is building a new traffic
information solution for Germany and will be implementing a programme of continuous improvement in
existing markets using common technology platforms and best practice. BMW offers premium traffic
information and MILE recognise the need for a high performance, next generation traffic and navigation
service in Europe for BMW.
MILE Head Office will be in Munich. Jonathan Burr has been appointed as Chief Executive of MILE and will
take on the day to day responsibility for operations whilst retaining his position as Chief Operating Officer at
ITIS.
Stuart Marks, Chief Executive of ITIS, Michel Reneric, Chairman of Mediamobile and Piero Bergamini,
President and Chief Executive of Infoblu said, "We are very pleased that MILE has been awarded this
significant new contract from BMW who are recognised for their innovation and passion for quality. This
announcement endorses our technology and business strategy of recent years and demonstrates that
together we are market leaders of high quality traffic information.
We are particularly delighted to be building a new service in Germany and to be able to enter this important
market through innovation and the use of latest technologies. BMW have exceptionally high standards and we
were selected bases on our ability to meet these. We are now working on making next generation traffic
information a great success for BMW".
Further enquiries to info@mileurope.com or on +44-161-927-3600
SOURCE: MILE Traffic and Travel GmbH
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