Mile Traffic And Travel Awarded New Pan-european Traffic Information And Navigation Contract

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14th December 2009, 09:23pm - Views: 722





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MEDIA RELEASE PR37556


Mile Traffic and Travel Awarded new Pan-European Traffic Information and Navigation Contract


LONDON, Dec. 14 /PR Newswire-AsiaNet/ --


    MILE Traffic and Travel GmbH (MILE), is pleased to announce that it has been awarded a new multi-year

contract from BMW AG to provide Next generation Real Time Traffic Information throughout Europe. This is

the first pan-European service contract announcement from any car manufacturer and follows a significant and

thorough evaluation of MILE's technologies and operations in a competitive tendering process. The contract

was awarded on the basis of quality, scalability and functionality of technology combined with a proven track

record of working with BMW across various European markets.


    The members of MILE are ITIS, Mediamobile (part of the TDF Group) and Infoblu (part of Atlantia /

Autostrade Group) who are the leading traffic information providers respectively in the UK, France and Italy.

MILE was formed to combine expertise, technology and local knowledge in the respective markets and will

make the new pan-European traffic service available under the Precision Traffic brand which is already

operating successfully in the UK. All three companies have worked with BMW since 2002 and in that time

have built up a deep understanding of BMW's requirements.


    Based on our combined knowledge of the traffic information market, MILE is building a new traffic

information solution for Germany and will be implementing a programme of continuous improvement in

existing markets using common technology platforms and best practice. BMW offers premium traffic

information and MILE recognise the need for a high performance, next generation traffic and navigation

service in Europe for BMW.


    MILE Head Office will be in Munich. Jonathan Burr has been appointed as Chief Executive of MILE and will

take on the day to day responsibility for operations whilst retaining his position as Chief Operating Officer at

ITIS.


    Stuart Marks, Chief Executive of ITIS, Michel Reneric, Chairman of Mediamobile and Piero Bergamini,

President and Chief Executive of Infoblu said, "We are very pleased that MILE has been awarded this

significant new contract from BMW who are recognised for their innovation and passion for quality. This

announcement endorses our technology and business strategy of recent years and demonstrates that

together we are market leaders of high quality traffic information.


    We are particularly delighted to be building a new service in Germany and to be able to enter this important

market through innovation and the use of latest technologies. BMW have exceptionally high standards and we

were selected bases on our ability to meet these. We are now working on making next generation traffic

information a great success for BMW".


    Further enquiries to info@mileurope.com or on +44-161-927-3600


    SOURCE: MILE Traffic and Travel GmbH 


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