MEDIA RELEASE PR42039
Mobile Community mig33 Launches Game Developer Program, Announces New Social Game Partnerships
SINGAPORE, Nov. 4, 2010 /PRNewswire-AsiaNet/ --
mig33, the world's largest mobile-first community, today introduced its
new mig33 Game Developer Program, giving social game developers the promise
of fast, easy and profitable access to its 40 million registered users and
fast-growing virtual economy.
For mig33, the new program will radically expand its social game
offerings, which already enjoy over 1 million game plays in Q3 this year.
In turn, social game developers worldwide now have access to the 40
million registered mig33 users who access the mobile social entertainment
service via its J2ME downloadable client, WAP site and web. The new program
offers developers full API integration support, significant promotion
opportunities, virtual goods options, and a generous revenue share.
mig33 also today announced the new program's initial partners, which
include:
- Blue Leaf Games, an independent South Africa-based gamehouse
developing multi-player games for mobile platforms, and developer of
Moonbase, a massively multi-player online strategy game in which
players seek to rule the moon;
- TheMobileGamer (TMG), a publisher of mobile social games for the
fast-growing Southeast Asian market and developer of Club Wars, a game
in which players manage their own clubs, seek fans, and challenge their
friends.
- Kooky Panda Ltd., a Beijing-based developer of more than 300
socially connected Flash Lite games, and publisher of Kooky Pets, in
which players create and care for their own pets and "pet homes," and
visit with other pets and pet owners.
The new game developer program continues mig33's push of new mobile
social entertainment features. In 2010 alone, mig33 has launched over a
thousand virtual goods, avatar items and games. Its members purchase more
than four million virtual gifts per month, and exchange nearly one billion
mig33 messages every day.
"This new program opens the floodgates for social game developers who can
build smart, engaging games, and who want access to a very large and loyal
mobile-first community," said Steven Goh, CEO and co-founder, mig33. "For
developers, it's a virtually turn-key opportunity to get a big audience very
quickly and generate significant revenue in fast-growing markets.
"This is more evidence as to why mig33 is exploding across multiple
mobile-first markets, as opposed to being - like China's Tencent QQ, Japan's
DeNA and others - landlocked within specific regions."
New mig33 Social Gaming Partners
"Blue Leaf Games is thrilled to partner with mig33 and bring Moonbase to
40 million potential new players," said Adrian Frielinghaus, CEO of Blue Leaf
Games.
"mig33 has built one of Asia's biggest and most vibrant virtual
economies, and TheMobileGamer is proud to be one of its first gaming
partners," said Alvin Yap, CEO, TheMobileGamer.
"As a developer of Flash Lite mobile games, Kooky Panda is all about
phone flash fun with friends, which makes us perfectly suited to team with a
service as vibrant and fast-growing as mig33," said Cherry Wu, CEO and
co-founder of Kooky Panda.
How it Works
Key features of the mig33 Game Developer Platform include:
- Billing API integration support, which enables developers to
integrate into mig33's billing system to enable in-game monetization of
micro-transactions such as virtual goods and the purchase of game
currency using mig33 credits.
- Authentication API support, which allows players to register
and/or login using their mig33 credentials.
- Built-in product and promotion opportunities, including access to
thousands of fan sites, potential promotions through carrier
relationships, a dedicated game page, and viral loops that publish
scores, events, and other game achievements into the mig33 Activity
Feed.
- Substantial revenue share of total money spent by users in the
game.
- Virtual goods options that allow the sale of virtual goods to
drive additional traffic and revenue.
- Enhanced customer trust that eliminates third-parties and instead
leverages the relationship users already have with mig33.
For more information about mig33's Game Developer Program, please email
About mig33
mig33 is the world's largest mobile-first community, delivering
communications and social entertainment to more than 40 million registered
members. Everyday, members in over 200 countries engage in chat, share
photos, join groups, send gifts, play games, create avatars, call friends,
email and much more. The service is available worldwide and optimized for
more than 2,000 handsets. Launched in December 2005, mig33 is backed by
Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM. For
SOURCE: mig33
CONTACT: Timothy Johnson of mig33
+1-408-499-7617
tj@mig33global.com
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