MEDIA RELEASE PR38215
Mobile Enterprise Services Promise Unique Growth Opportunity for Emerging Markets
CAMBRIDGE, Mass., Feb. 5 /PRNewswire-AsiaNet/ --
There is significant scope for greater adoption of mobile enterprise
subscriptions in emerging markets as fixed-mobile convergence (FMC) and mobile
broadband will play key drivers of revenue, according to a new report from
Mobile Enterprise Services in Emerging Markets analyzes the prospects of
mobile services targeting enterprises of all sizes in emerging markets. The
65-page report evaluates services and mobile network operators with an eye to
the uniqueness of each market while continually referencing more mature
markets. It assesses the prospects of various business-oriented services, as
well as specific initiatives, looking at the roles of applications such as SMS,
email, m-commerce, and digital signatures, as well as M2M services - telematics
and telemetry. Handsets, netbooks, and laptops are also discussed. Seven case
studies covering mobile operators, enterprises and a WiMax operator examine
Autotransportes de Carga Tres Guerras in Mexico, Zap in Kenya and Tanzania,
Hospital Espanhol in Brazil, Vodacom Business in South Africa, Yota and MTS in
Russia, and Vodafone in Romania.
-- Download the excerpt
findings, recommendations for fixed and mobile operators, equipment
vendors, investors, a list of companies mentioned, and a table of
contents and exhibits.
-- Purchase this report online (
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There is significant opportunity for adoption of mobile enterprise
subscriptions in emerging markets; in developed markets, 30 to 40 percent of
employees have a mobile subscription, while the penetration rate in emerging
markets is only 5 to 20 percent, notes Tim Keitel, Analyst at Large and author
of the report. "As in mature economies, fixed-mobile convergence is an
important trend in the enterprise market in emerging economies. By offering FMC
services, operators can leverage their brands, channels, relationships, and
infrastructure to increase revenue from business clients, create a closer
customer relationship, lower churn, and create additional barriers to entry,"
says Keitel.
While 25 to 35 percent of mobile broadband subscriptions in developed
markets are business, the portion is much higher in emerging markets -
typically over 50 percent. "Some operators are positioning mobile broadband as
a complete voice and data offering for small enterprises," explains Keitel.
"Telemetry (remote monitoring and measuring) and telematics (automotive digital
communications) are growth markets, particularly in Africa and individual
countries, such as China and Russia," he adds. "And there are new growth
markets as well - particularly in the machine-to-machine segment, and there are
also underexploited ones - in particular the informal business market."
Mobile Enterprise Services in Emerging Markets is part of Pyramid's
research report series. A blend of primary research and qualitative analysis,
Pyramid's research reports offer comprehensive coverage of the fixed and mobile
communications space and enable those in the communications industry to stay
ahead of changing market dynamics. This report is priced at $3495 and can be
purchased online here (
) or by contacting Amalia Vega at avega@pyr.com or telephone at +1-809-330-4520.
About Pyramid Research
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Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
+1-617-871-1910,
jbaker@pyr.com
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