MEDIA RELEASE PR38146
Mobily Selects Bridgewater for Multi-Access Network
BARCELONA, Feb. 15 /CNW-AsiaNet/ --
Subscriber, service, and policy control solutions to manage mobile data
growth across WIMAX and Wi-Fi
Mobile World Congress Hall 1 Stand 1F47 - Bridgewater Systems (TSX: BWC), the mobile personalization
company, today announced that Mobily (ETEL.AD), the largest provider of mobile broadband in Saudi Arabia,
has selected the Bridgewater(R) Service Controller and Policy Controller to manage mobile data growth
across its WiMAX, and Wi-Fi networks. The solutions are being delivered in collaboration with Samsung,
Mobily's infrastructure partner.
News
- Mobily, one of the fastest growing mobile operators in the world with
over 18 million subscribers and more than 1 million active HSPA
subscribers, has selected Bridgewater's subscriber, service, and
policy control solutions to manage mobile data growth across multiple
access technologies. The company is initially deploying the solutions
in its WiMAX and Wi-Fi networks with plans to integrate with the HSPA
network.
- Bridgewater's solutions are enabling Mobily to:
- Implement smart subscriber, service, and policy controls to
manage the complexities of exponential mobile data traffic
growth, and millions of subscribers, devices, and applications;
- Centralize control and policies across multiple access networks
to optimize and seamlessly offload mobile data traffic across
different networks, as well as enable service portability;
- Deliver innovative pre-paid services including metering based on
bandwidth (Gb/month) or time (minutes of use), and casual usage
such as a roaming or application day pass; and
- Rapidly launch services through over-the-air provisioning of
subscribers and devices without having to visit a store or call
customer service.
- Mobily is deploying the Bridgewater Service Controller (AAA) to
securely authenticate and authorize subscribers and provide critical
accounting functions. The company is also deploying the market leading
Bridgewater Policy Controller (PCRF) which provides smart network,
application, and subscriber policies to manage mobile data growth and
deliver personalized services.
- Bridgewater's Subscriber Data Broker provides a common subscriber data
management platform that brings together rich, dynamic subscriber data
with the sophisticated tools to broker that data to multiple systems
and applications to personalize services.
Quotes
Abdulaziz Al-Tamami, COO, Mobily
"Mobily operates the largest and busiest mobile broadband network in the
Middle East. We selected Bridgewater due to their unique ability to provide a
highly scalable control plane solution that enables us to manage mobile data
traffic growth and deliver new services across our HSPA, WiMAX, and Wi-Fi
networks."
David Sharpley, Senior Vice President, Bridgewater Systems
"Mobily's multi-access approach to delivering mobile broadband services
is truly innovative and provides subscribers with a superior and seamless
mobile data experience. Subscribers benefit from new mobile data services and
Mobily can have confidence that their network will scale to meet the
challenges of huge data growth. Bridgewater is delighted to be partnering with
Mobily as they expand their network and service offerings."
Visit Bridgewater Systems and see the Data Offload and Smart Policy
Control Demonstrations at Mobile World Congress, Hall 1 - Stand 1F47, February
15-18, 2010, Barcelona, Spain. Join Bridgewater's Russ Freen, Chief Technology
Officer, at the 'Network Breaking Point' session to discuss solutions for
managing mobile data growth on February 17th at 2:00 PM.
Tags / Keywords
Bridgewater Systems, Mobily, Multi-Access, Service Controller, AAA,
Policy Controller, PCRF, Subscriber Data Management, WiMAX, WiFi, HSPA
Links
b2b_bbs_msg_id=183
About Mobily
Mobily, the brand name of Etihad Etisalat, is the largest 3.75 generation
mobile service provider in the Middle East and North Africa region, with 2008
net profits of over SAR 2 billion, serving 14.8 million subscribers. According
to the GSM World Association, Mobily has the busiest data network on the face
of the planet, with 452,000 mobile broadband subscribers by the end of 2009's
first quarter, who consume over 30 terabytes of data a day. Mobily employs
over 3,600 employees in the Kingdom of Saudi Arabia and was recognized by the
Dale Carnegie with the Leadership Award. For more information, please visit
About Bridgewater Systems
Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 140 leading service providers including
America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell,
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver
innovative mobile services to over 150 million subscribers. For more
Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.
SOURCE: Bridgewater Systems
CONTACT: Ed Barker, Bridgewater Systems,
edward.barker@bridgewatersystems.com,
+44 (0) 7939 492 656;
Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com,
+1 (613) 884-8831
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