Murray Goulburn 
 
Co-Operative Co. 
Limited 
ABN 23 004 277 089 
 
29 January 2010 
 
Murray Goulburns Proposal to Acquire Warrnambool Cheese & Butter 
 
Murray Goulburn Co-operative Co. Limited (MGC) today advised its supplier-shareholders that it had made a 
proposal to acquire all the shares in Warrnambool Cheese and Butter Factory Company Holdings Ltd (WCB).   
 
The letter explained that MGC put a proposal to the WCB Board in December last year and that this proposal 
had been rejected. Just prior to Christmas WCB informed the Australian Securities Exchange that it had 
received and rejected two proposals from two unrelated companies without expressly naming MGC. 
In his letter to supplier-shareholders MGC Chairman Grant Davies indicated that MGC was currently 
considering next steps and would keep supplier-shareholders informed. 
Key benefits 
 
Under the MGC proposal WCB and MGC would merge to become a 100% dairy farmer-owned Australian co-
operative. WCBs milk suppliers would have the opportunity to join a strong, well capitalised and growing co-
operative that is focussed foremost on maximising returns and reducing volatility to its supplier-shareholders.   
MGC believes the key benefits of a merged MGC/WCB entity would be as follows: 
 
To create a stronger merged business post the farmgate in a way that ensures the benefits flow to dairy 
farmers and their communities. It would achieve this by building a stronger farmer-owned dairy 
cooperative that can improve farmgate milk prices 
 
A stronger dairy farmer-owned company would be better positioned to capitalise on future market 
opportunities with the scale and strong financial capacity to continue to invest in the business 
 
Board and management stability and sustainability for WCB 
 
Deployment of WCBs quality plant and facilities as the pre-eminent cheese processing centre for the 
dairy industry in the southern region 
 
Maintenance of WCBs strong regional branding and community commitment 
 
Leveraging of opportunities for expansion, innovation, long-term growth and job opportunities 
through stronger dairy industry as a result of merger 
 
Increased ability to further develop domestic and international markets  
 
Mr Davies said that the MGC Board believed the proposed merger was good for MGC and was also an 
excellent opportunity for WCB suppliers and shareholders.   
 
These benefits are a unique proposition for WCB that no other potential buyer can offer, Mr Davies said in 
his letter. 
 
At this stage our proposal has not been recommended by the WCB Board.  However, we believe it is a very 
attractive proposal for the shareholders and suppliers of WCB. 
 
MGC would bring to the WCB business the commitment and marketing capability for product diversification 
and innovation to maximise supplier returns and further develop export and domestic markets, Mr Davies said. 
 
Rationale 
Mr Davies said that MGC has maintained a very strong balance sheet despite the global financial crisis and 
following a recent review of its banking arrangements has in place the financial capacity to fund such an 
expansion. 
 
 
140 Dawson Street Brunswick Victoria 3056 
PO Box 4307 Melbourne 3001 Australia 
Telephone (03) 9389 6400 
Facsimile (03) 9387 5741 
The MGC proposal provides a return to a 100% farmer-owned structure from which WCB was built. The co-
operative structure would remove the conflict between shareholder and farmer interests that exists when a dairy 
company has a majority of non-supplier shareholders. 
 
Mr Davies explained that under the proposal MGC is committed to maintaining WCB core operations and 
facilities and incorporating these with MGCs operations in the South-Western region of Victoria and South 
Australia.  
 
We propose to maintain WCBs name, brands and strong links to the local community. 
 
Increasingly, we are seeing the emergence of large multi-national companies as significant players in the 
Australian dairy industry and we believe as a co-operative owned by its members we must be positioned with 
substantial scale, resources and capabilities in order to continue to successfully serve the supplier-
shareholders, Mr Davies said. 
 
Mr Davies said that the merged company would be well positioned to support strong farmgate milk prices for 
the long term. This merger will help ensure that MGC, as the only large whole-of-chain co-operative, 
maximises the milk price in the interests all Australian dairy farmers. 
 
The MGC Board believes the proposal represents a fair price both for WCB shareholders and for MGC and its 
members.   
 
We are currently contemplating our next steps but we are confident that a merger with WCB is a very positive 
step for MGC supplier-shareholders. It is a major opportunity to deliver benefits that flow directly to farmers 
and not others in the supply chain and that is good for all dairy farmers and local communities, Mr Davies 
said. 
 
Mr Davies assured suppliers that the Board considered all proposals very carefully to ensure that the Board is 
totally convinced that the proposal is in the best interests of supplier-shareholders.  
 
In this case we have undertaken comprehensive analysis via our executive team and external advisers. This is 
an opportunity to benefit dairy farmers that can only be delivered with strong leadership from MGC and WCB 
at this time. 
 
MGC are advised by KPMG Corporate Advisory and Corrs Chambers Westgarth. 
 
Background 
 
About MGC: 
Murray Goulburn Co-Operative has 2,500 supplier shareholders and has grown from modest regional roots to 
become Australias largest 100% dairy farmer owned co-operative exporting to over 100 countries.  MGC is 
Australias largest exporter of processed food and employs over 2,000 people in regional Australia. Its flagship 
Devondale brand is recognised nationally as a market leader. 
 
About WCB: 
WCB is a publicly listed company on the Australian Securities Exchange. It has approximately 600 milk 
suppliers in the Western District and Central Victoria, and in the South east region of South Australia, together 
with manufacturing and distribution operations at Allansford, near Warrnambool. WCB sells milk products into 
numerous established international markets and also has a strong domestic presence. 
 
Media contacts: 
Angus Urquhart / Jo Lynch 
Hintons 
Tel: 03 9600 1979 
Mob: 0402 575 684 / 0411 208 101 
 
MGC contact: 
Robert Poole 
General Manager Industry and Government Affairs 
Tel: 03 9385 6747 
Mob: 0408 057 073