Nanoradio Launches A New Unique Family Of Wireless Products, The Eco-fi (tm) Family Of Products

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3rd July 2010, 09:06am - Views: 817






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MEDIA RELEASE PR40290


Nanoradio Launches a New Unique Family of Wireless Products, the Eco-Fi (TM) Family

of Products


STOCKHOLM, July 3 / PRNewswire-AsiaNet/


    Nanoradio today announced the launch of NRX600/605, a new unique family

of products, the Eco-Fi(TM) family of products.


    Nanoradio will by the launch of the brand new "Eco-Fi"(TM) family of

products, the NRX600 and 605 products, be able to significantly strengthen

its customer's products and further enrich the user experiences of embedded

consumer electronics, powered by the new solution. The product family which

is supporting 802.11 b/g/n standards gives outstanding power and area

savings, unwiring new economically and ecologically innovative customer

products.


    The new "Eco-Fi"(TM) family of products will be complementing the Nanoradio

"Always On WiFi"(TM) solution, the NRX700/2 WiFi chipset, which is continuing

to win tremendous customer attraction.


    "Nanoradio is the first company to offer a unique true one chip solution,

the Eco-Fi(TM) family of products with fully integrated power amplifier and

power management functionality, that allows for having the complete

WiFi-functionality within an area of less than 40 mm2, constantly switched on

with a minimum of power consumption.


    By supporting new advanced functionalities such as WiFi-Direct, CCX, WAPI

hardware accelerators and Soft-AP, Nanoradio is well positioned with the

Eco-Fi (TM) family of products to address new innovative products.


    The market for this solution is enormous with hundreds of millions of

WiFi-devices including mobile phones that will continue to benefit from

Nanoradio's technology, says Tord Wingren, President & CEO of Nanoradio AB.


    "During the last 12 months we have made fantastic progress by being

awarded a significant number of new design-wins and we are now showing our

longer term commitment by providing a new world class WiFi solution, says

Thomas Rex, Vice President of Sales, Nanoradio.


    About Nanoradio AB


    Nanoradio is backed by Viking Venture, Creandum, Industrifonden, Nordic

Venture Partners, Ferd, Innovacom, and Teknoinvest.


    Nanoradio design semiconductors with wireless capability for the cellular

and handheld market where buying decisions relate to power consumption,

stability, physical size, and total cost for customers.


    Nanoradio has developed the most integrated circuits which bring

outstanding WLAN capabilities into mobile phones and consumer multimedia

electronics. Nanoradio's WiFi chips target a range of applications, including

mobile phones, wireless digital cameras, wireless headsets, Portable media

Players and gaming devices.


    The company was founded in March 2004 and it is a "fabless" company which

means that all manufacturing is outsourced. Nanoradio has a leading team of

extensive experience from the cellular and wireless industry as well as

semiconductor industry and start-ups. The head-quarter is in Kista, Sweden

and with sales offices in Korea, Taiwan, Japan and USA.



    SOURCE: Nanoradio AB








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