MEDIA RELEASE PR40781
Nespresso Opens in Shanghai its 200th Boutique Worldwide
SHANGHAI, Aug. 12 /PRNewswire-AsiaNet/ --
- On-Going Expansion of its Boutique Network in Major International
Cities a Major Factor in Continuing Double-Digit Growth at Nespresso
Nestlé Nespresso today officially opened in the dynamic city
of Shanghai its 200th boutique worldwide. It joins new boutique locations
opened this year in the international cities of Miami, Cape Town, and a new
flagship boutique in Brussels as Nespresso continues to grow its global
retail network to more than 220 boutiques this year. Melbourne, New York
(Soho) and a new flagship in Munich are also scheduled for 2010.
"Shanghai is China's gateway to the world and the world's
gateway to China. As a dynamic and cultured metropolis, Shanghai provides the
perfect location to establish our third boutique in China and our 200th
boutique worldwide. It marks a significant milestone in growing our global
brand community," said Richard Girardot, CEO of Nestlé Nespresso SA.
Today, Nestlé SA announced strong first six months for
Nespresso, with organic growth above 25%. Despite a changing competitive
environment, Nespresso continues its expansion into new markets and persists
with double-digit growth rates in its more established markets, such as
Switzerland and France. Nespresso continues to grow capacity to meet rising
demand. As planned, the extension started in Avenches will double capacity by
2012 and bring total investment here to more than CHF 400 million.
"Nespresso is firmly on track to surpass CHF 3 billion in
annual global sales," Mr Girardot told journalists attending the boutique
opening in Shanghai. "The Nespresso global boutique network plays an
important role in our company's continuing growth, generating around 30% of
our sales."
The Nespresso schedule of boutique openings in 2010 underlines
its commitment to grow outside Europe. New flagship boutiques in Brussels and
Munich, and steady expansion in France, emphasise the Nespresso commitment to
sustained category leadership in European markets. Nespresso is also on track
with its plans to roll out a new customer service model in the second half of
this year.
Nespresso opened its first boutique in Paris in 2000. Today,
Nespresso Boutiques can be found from Hong Kong to New York. "Our boutiques
are embassies for our brand. They enable consumers new to Nespresso to meet
the brand and explore its deep coffee expertise - which is so important as
Nespresso builds its presence in new markets," said Mr Girardot.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and market leader in
highest-quality portioned premium coffee. Headquartered in Lausanne,
Switzerland, Nespresso has a presence in more than 50 countries and more than
4500 employees. In 2009, it operated a global retail network of more than 190
exclusive boutiques. Nespresso achieved global 2009 sales of CHF 2.77
billion, maintaining an average annual growth rate of 30 percent since 2000.
CONTACT
Julian Liew
Corporate PR & Public Affairs Manager
Nestlé Nespresso SA
E-Mail: julian.liew@nespresso.com
Tel: +41-21-796-97-42
SOURCE: Nestlé Nespresso SA
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