MEDIA RELEASE PR36156
New Marvell HD Media Processor System-on-a-Chip Brings Award-Winning Qdeo Processing
to Next-Generation Consumer Electronics Devices
SANTA CLARA, Calif., Sept. 16 /PRNewswire-AsiaNet/ --
High Performance, Low Power Marvell 88DE3010 SoC Combines
Powerful Dual Sheeva CPU Cores with Qdeo Video Processing to offer
Manufacturers a compelling solution for Digital Entertainment Devices
Marvell (Nasdaq: MRVL), a leader in storage, communications, and consumer
silicon solutions, today introduced the Marvell(R) 88DE3010 High Definition
(HD) Media Processor System-on-a-Chip (SoC) to enable consumer electronics
(CE) manufacturers to deliver a new generation of connected home
entertainment products, including Blu-ray players, Digital Media Adapters
(DMAs), internet-connected digital TVs, and some types of streaming HD
Set-Top-Boxes (STBs).
The Marvell 88DE3010 HD Media Processor SoC includes two high-performance
Sheeva(TM) CPU cores running frequencies up to 1.2 GHz, dedicated hardware
acceleration for multi-format video and audio decoding, a Qdeo(TM) processing
pipeline, and a comprehensive set of peripherals including dual SATA, dual
USB, SDIO, SPI, PCI-Express, Ethernet, HDMI, and six Video DACs. The SoC
supports simultaneous decoding of two compressed full-HD video, and audio
streams, use of powerful networked media applications, rich graphics overlays
and user interface, and rendering of quiet and immersive video free from
noise and artifacts. And, with a low power dissipation design, the Marvell
88DE3010 is designed to enable manufacturers to produce slimmer, quieter, and
greener CE products for the end user.
"We believe the Marvell 88DE3010 HD Media Processor offers a compelling
value proposition for the connected digital entertainment market," said Dr.
Nikhil Balram, Vice President and General Manager of the Digital
Entertainment Business Unit, Communications and Consumer Business Group, at
Marvell Semiconductor, Inc. "Customers have been asking for a highly
integrated SoC that delivers robust performance for demanding multimedia
applications, uncompromising image quality, and low power consumption, at an
affordable price. We are happy to deliver the 88DE3010 SoC in response to
these needs."
"The Marvell 88DE3010 HD Media Processor offers an amazing combination of
high performance application processing, high quality video processing and
high system integration using very low power - and at a low cost," said Reiji
Asakura, vice chairman of the Society of Picture Quality Engineers in Japan.
"I expect this unique SoC to enable very compelling next-generation consumer
electronics products."
"The Blu-ray player/recorder market is growing very robustly despite the
difficult economic times," said Paul O'Donovan, Principal Analyst for
Gartner's Technology and Service Provider Research group. "We expect this
market to grow from 10.7 million units this year to approximately 31.4
million units by 2013. The total market for consumer HD AV devices is
expected to grow from a minimum of 170 million units this year to an
estimated 291 million units by 2013.(1)"
The Marvell 88DE3010 parts are sampling now. Pricing is available to
customers upon request. A comprehensive evaluation platform that includes a
BD2.0 Blu-ray software stack and rich networked media applications and
complete reference designs for fast-time-to-market are available to
customers.
About Qdeo Technology
Qdeo video processing, delivers rich, high-definition quality through a
suite of advanced QuietVideo(TM) technologies, providing quiet, natural video
free of noise and artifacts. Per-pixel noise and compression artifact
reduction removes noise inherent in digital video, and per-pixel
motion-adaptive 3D de-interlacing removes jaggies and eliminates feathering.
Adaptive Contrast Enhancement and Intelligent Color Remapping render rich and
About Marvell
Marvell (NASDAQ: MRVL) is a leader in the development of storage,
communications, and consumer silicon solutions. Marvell's diverse product
portfolio includes switching, transceiver, communications controller,
wireless, and storage solutions that power the entire communications
infrastructure including enterprise, metro, home and storage networking. As
used in this release, the term "Marvell" refers to Marvell Technology Group
Ltd. and its subsidiaries. For more information, visit
Marvell is a registered trademark and Sheeva, Qdeo and QuietVideo are
trademarks of Marvell and/or its affiliates. Other names and brands may be
claimed as the property of others.
(1) Gartner, Semiconductor Forecast Worldwide: Forecast Database, August
2009
Marvell Media Relations Marvell Media Relations
Tate Tran Diane Vanasse
Tel: 408.222.7522 Tel: 408.242.0027
tate@marvell.com dvanasse@marvell.com
SOURCE: Marvell
CONTACT: Tate Tran,
+1-408-222-7522,
tate@marvell.com, or
Diane Vanasse,
+1-408-242-0027,
dvanasse@marvell.com,
both Media Relations of Marvell
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