MEDIA RELEASE PR38373
Openwave Launches New Contextually Aware Data Mediation and Analytics Solution
AUCKLAND, Feb. 17 /NZPA-AsiaNet/ --
New Operational and Marketing Analytics Solution Helps Enable Operators to
More Effectively Monitor, Manage and Monetize Mobile Data Traffic
Mobile World Congress, Barcelona – February 16, 2010 – Openwave Systems Inc.
(Nasdaq: OPWV), one of the world's leading software innovators offering mobile
internet mediation solutions, today announced the launch of Openwave Analytics,
Data Mediation Edition (DME). Openwave Analytics DME enables operators to gain
detailed network and usage related insights across a wide array of operator
data sources. The solution also allows operators to seamlessly insert this
intelligence into their control points in the network and mobile ecosystem. In
addition, the solution is focused on providing the ability to build rich
profiles and segments and leverage insights into new revenue streams for
operators.
"With the huge ramp in mobile data traffic driven by social networking,
mobile Internet browsing, and video services, many operators around the world
are experiencing major network congestion issues—challenges that aren't
expected to disappear with HSPA+ and LTE network upgrades," said Susan Welsh de
Grimaldo, director of Strategy Analytics Mobile Broadband Opportunities (MBO)
service. "One of the most immediate solutions operators need to deploy is
in-network mobile analytics to gain real-time visibility into traffic usage
patterns. Solutions such as Openwave Analytics, DME, position operators not
only to optimize their networks for the continuing surge in mobile broadband
use but also to leverage usage insight to create new revenue streams and a more
compelling and customized user experience."
Openwave Analytics, DME is a feature-rich, predictive solution fueled by
real-time analytics that provides early identification of mobile data trends
that enable operators to make timely decisions to avoid bandwidth problems
while targeting business driving opportunities. Analytics, DME mediates among
all different ecosystem elements, enabling the enhancement of every mode of IP
traffic including mobile internet, messaging, video and social networking. The
result provides operators with a 360-degree view of their network, devices and
services, and enables operators to proactively optimize network resources,
quickly launch smart mobile services, and provide a contextually relevant user
experience.
This latest Analytics solution from Openwave includes full capabilities for
business analysts working with mobile data, while enabling executives with
concise and visually informative dashboards that can help operators to monitor,
manage and monetize the mobile internet.
Monitor
* Operational dashboard that concisely presents key performance indicators in a
manner that can be easily utilized by network operations staff
* Marketing dashboard that visualizes and presents key business performance
indicators in a format for marketing executives
* On-demand reports for subscriber segments, on/off deck portal analysis,
repeat visit analysis, and many more reports.
Manage
* Capabilities to monitor and analyze video data to help with bandwidth
optimization.
* Market leading GUI to classify and manage categories of URLs
* Access to transaction level and flexibly sessionized data that facilitates ad
hoc exploration of metrics and navigation paths
Monetize
* Ability to integrate analytics with network control points through read/write
API layer (e.g. making profiles available to other applications)
* Accurate mobile audience metrics that provide strong leverage in forming
advertising partnerships.
"Operators cannot effectively manage and monetize their traffic without a
clear picture of what is happening on their networks," said Anurag Patnaik,
director of product management for analytics, Openwave. "At present, mobile
data analytics tools are used primarily to help operators understand their
customers and to better manage data traffic. Openwave is helping to provide a
way for operators to integrate segmented data that can be used as a powerful
targeting tool for mobile advertising, mCommerce, sponsorships, etc. Openwave
Analytics, DME provides a comprehensive solution that helps enable operators
traverse both operational and marketing needs by monitoring data network
traffic and usage behavior, tracking emerging trends and acting on network
capacity and bandwidth insights to keep the network running efficiently in
addition to uncovering usage behavior insights that can help facilitate new
revenue opportunities."
The Openwave Analytics, DME solution is expected to be generally available
through Openwave in the second quarter of calendar year 2010.
About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator
delivering context-aware mediation and messaging solutions that enable
communication service providers and the broader ecosystem to create and deliver
smarter services.
Building on its mobile data heritage, Openwave mobilizes the Internet with
predictive solutions fueled by real-time analytics that mediate among all
different ecosystem elements, permitting the enhancement of every mode of IP
traffic. The result can provide customers with a 360-degree view of their
network, devices and services, and enables them to proactively optimize network
resources, quickly launch smart mobile services, and provide a contextually
relevant user experience.
Openwave is a global company with a blue chip customer base spanning North
America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and
the Middle East. Openwave is headquartered in Redwood City, California. For
Forward Looking Statement
This press release contains statements regarding Openwave Systems'
expectations of the benefits of Openwave® Analytics, Data Mediation Edition, as
well as the expected timing of the release of Openwave® Analytics, Data
Mediation Edition. Actual timing of release and performance of Openwave®
Analytics, Data Mediation Edition could differ materially as a result of
unanticipated factors and events, including that Openwave Systems could face
difficulties in launching Openwave® Analytics, Data Mediation Edition, or
Openwave® Analytics, Data Mediation Edition may not function as expected with
various operators, due to technical or other unforeseen reasons. Further risks
inherent in Openwave Systems' business are detailed in the section entitled
"Risk Factors" in Openwave Systems’ Quarterly Report on Form 10-Q for the
quarter ended December 31, 2009 (filed February 5, 2010 with the Securities and
Exchange Commission).
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All
other trademarks are the properties of their respective owners.
For further information:
Paula Holland
Openwave Systems Inc.
Paula.Holland@openwave.com
0064-9-363-3329
SOURCE: Openwave
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