MEDIA RELEASE PR38114
Operators Could Slash Mobile Data Costs by 60 Per Cent per Year, says Bridgewater Systems Report
OTTAWA, Feb. 8 /CNW-AsiaNet/ -
New research highlights cost reduction strategies and new service revenue
models for a sustainable mobile data future
Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced the publication
of new research into the mobile data surge, highlighting cost reduction strategies that can save mobile
operators up to 60 per cent per annum by 2013. The report, "Towards a Profitable Mobile Data Business
Model" is available to download at
News
- Towards a Profitable Mobile Data Business Model highlights the impact
of growing 3G penetration, lower cost smartphones and USB dongles,
new tablets like the iPad, and the popularity of mobile applications
on the growth in mobile data traversing operators' networks.
- It investigates the causes of mobile network congestion and the best
methods to alleviate it based on exclusive research conducted by
independent research firm Chetan Sharma Consulting. It also provides
insights into new service models underpinned by Bridgewater's
deployment experiences with operators and customer case studies from
Ovum and Morgan Stanley.
- Towards a Profitable Mobile Data Business Model looks at both network
congestion management strategies and operator data pricing models
with the following conclusions:
- Policy control could contribute substantial annual cost savings of
over 10 per cent, equating to more than $15 billion in annual cost
reduction by 2013 in the US market.
- Operators deploying a data traffic offload strategy to Wi-Fi,
femtocells or 4G could expect savings of 20 to 25 per cent per
annum by 2013, representing $30 to $40 billion in the US market.
- The evolution to HSPA and LTE could save just under 20 per cent in
network costs by 2013, saving US operators $25 billion by 2013.
- Flexible, dynamic, and personalised pricing models that reflect
subscribers' preferences and context, bandwidth and application
usage, and network conditions will better align data revenues with
network costs for the first time. New models include:
- Tiered and usage based models that take a smarter approach to
service personalization and fair usage;
- Application-specific charging, to generate appropriate revenues
from high-bandwidth services;
- Time-based models that charge based on time spent on the
network; and
- Mobile advertising and mobile commerce funded approaches.
Quotes
Chetan Sharma, President, Chetan Sharma Consulting
"The popularity of smartphones, mobile laptop dongles and flat-rate data
plans has brought explosive growth in mobile data traffic. A holistic approach
to managing this traffic including policy control, mobile data offload, and
evolution to 3.5G and 4G is critical or costs could exceed revenues and become
unsustainable by 2012 or sooner."
Steven Hartley, Senior Analyst, Ovum
"Mobile broadband profitability requires a holistic approach. Operators
must adopt a range of technical solutions to manage costs, from traffic
management tools, through to data offload and LTE or WiMAX. However, these
will need to be allied with commercial approaches that protect revenues, such
as tariff innovation and the enforcement of fair usage policies."
David Sharpley, Senior Vice President, Bridgewater Systems
"Our new report highlights the importance of implementing a multi-pronged
strategy to reduce mobile data costs and network congestion including policy
control, data traffic offload, and migration to 3G and 4G. By coupling this
strategy with personalized service models based on subscriber usage, operators
can benefit from a more profitable mobile data business model."
Visit Bridgewater Systems and see the Data Offload and Smart, Policy
Control Demonstrations at Mobile World Congress, Hall 1 - Stand 1F47, February
15-18, 2010, Barcelona, Spain. Join Bridgewater's Russ Freen, Chief Technology
Officer, at the 'Network Breaking Point' session to discuss solutions for
managing mobile data growth on February 17th at 2:00 PM.
Tags/Keywords
Bridgewater Systems, Chetan Sharma Consulting, Ovum, Morgan Stanley,
Policy Control, RAN Congestion Mobile data traffic offload, mobile data
growth, tiered services, Mobile World Congress
Links
eport122009.html
About Bridgewater Systems
Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 140 leading service providers including
America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell,
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver
innovative mobile services to over 150 million subscribers. For more
Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.
SOURCE: Bridgewater Systems
CONTACT: Ed Barker, Bridgewater Systems,
edward.barker@bridgewatersystems.com,
+44 (0) 7939 492 656;
Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com,
+1 (613) 884-8831
(BWC.)
Translations: