Operators Could Slash Mobile Data Costs By 60 Per Cent Per Year, Says Bridgewater Systems Report

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9th February 2010, 03:35am - Views: 807






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MEDIA RELEASE PR38114

Operators Could Slash Mobile Data Costs by 60 Per Cent per Year, says Bridgewater Systems Report


OTTAWA, Feb. 8 /CNW-AsiaNet/ -


     New research highlights cost reduction strategies and new service revenue

models for a sustainable mobile data future


     Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced the publication

of new research into the mobile data surge, highlighting cost reduction strategies that can save mobile

operators up to 60 per cent per annum by 2013. The report, "Towards a Profitable Mobile Data Business

Model" is available to download at



     News


     -   Towards a Profitable Mobile Data Business Model highlights the impact

         of growing 3G penetration, lower cost smartphones and USB dongles,

         new tablets like the iPad, and the popularity of mobile applications

         on the growth in mobile data traversing operators' networks.


     -   It investigates the causes of mobile network congestion and the best

         methods to alleviate it based on exclusive research conducted by

         independent research firm Chetan Sharma Consulting. It also provides

         insights into new service models underpinned by Bridgewater's

         deployment experiences with operators and customer case studies from

         Ovum and Morgan Stanley.


     -   Towards a Profitable Mobile Data Business Model looks at both network

         congestion management strategies and operator data pricing models

         with the following conclusions:


         -  Policy control could contribute substantial annual cost savings of

            over 10 per cent, equating to more than $15 billion in annual cost

            reduction by 2013 in the US market.


         -  Operators deploying a data traffic offload strategy to Wi-Fi,

            femtocells or 4G could expect savings of 20 to 25 per cent per

            annum by 2013, representing $30 to $40 billion in the US market.


         -  The evolution to HSPA and LTE could save just under 20 per cent in

            network costs by 2013, saving US operators $25 billion by 2013.


         -  Flexible, dynamic, and personalised pricing models that reflect

            subscribers' preferences and context, bandwidth and application

            usage, and network conditions will better align data revenues with

            network costs for the first time. New models include:


            -  Tiered and usage based models that take a smarter approach to

               service personalization and fair usage;

            -  Application-specific charging, to generate appropriate revenues

               from high-bandwidth services;

            -  Time-based models that charge based on time spent on the

               network; and

            -  Mobile advertising and mobile commerce funded approaches.

     

     Quotes


     Chetan Sharma, President, Chetan Sharma Consulting


     "The popularity of smartphones, mobile laptop dongles and flat-rate data

plans has brought explosive growth in mobile data traffic. A holistic approach

to managing this traffic including policy control, mobile data offload, and

evolution to 3.5G and 4G is critical or costs could exceed revenues and become

unsustainable by 2012 or sooner."


     Steven Hartley, Senior Analyst, Ovum


     "Mobile broadband profitability requires a holistic approach. Operators

must adopt a range of technical solutions to manage costs, from traffic

management tools, through to data offload and LTE or WiMAX. However, these

will need to be allied with commercial approaches that protect revenues, such

as tariff innovation and the enforcement of fair usage policies."


     David Sharpley, Senior Vice President, Bridgewater Systems


     "Our new report highlights the importance of implementing a multi-pronged

strategy to reduce mobile data costs and network congestion including policy

control, data traffic offload, and migration to 3G and 4G. By coupling this

strategy with personalized service models based on subscriber usage, operators

can benefit from a more profitable mobile data business model."


     Visit Bridgewater Systems and see the Data Offload and Smart, Policy

Control Demonstrations at Mobile World Congress, Hall 1 - Stand 1F47, February

15-18, 2010, Barcelona, Spain. Join Bridgewater's Russ Freen, Chief Technology

Officer, at the 'Network Breaking Point' session to discuss solutions for

managing mobile data growth on February 17th at 2:00 PM.


     Tags/Keywords


     Bridgewater Systems, Chetan Sharma Consulting, Ovum, Morgan Stanley,

Policy Control, RAN Congestion Mobile data traffic offload, mobile data

growth, tiered services, Mobile World Congress


     Links













eport122009.html


     About Bridgewater Systems


     Bridgewater Systems, the mobile personalization company, enables service

providers to efficiently manage and profit from mobile data services, content

and commerce. The company's market leading mobile personalization portfolio

provides a real-time, unified view of subscribers including entitlements,

devices, networks, billing profiles, preferences and context. Anchored by

Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and

standards-based products includes the Bridgewater(R) Service Controller (AAA),

the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home

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Subscriber Server (HSS). More than 140 leading service providers including

America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell,

Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,

Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver

innovative mobile services to over 150 million subscribers. For more

information, visit us at www.bridgewatersystems.com.


     Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,

Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered

trademarks of Bridgewater Systems Corporation. All other company, product

names and any registered and unregistered trademarks mentioned are used for

identification purposes only and remain the exclusive property of their

respective owners.


    SOURCE: Bridgewater Systems 


   CONTACT: Ed Barker, Bridgewater Systems,

            edward.barker@bridgewatersystems.com, 

            +44 (0) 7939 492 656; 


            Joanne Steinberg, Bridgewater Systems, 

            joanne.steinberg@bridgewatersystems.com,

            +1 (613) 884-8831

            (BWC.)



Translations:

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=146373)

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=146368)







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