MEDIA RELEASE PR41127 
 
Pamela Baxter to Deliver HBA Global Keynote Address 
 
NEW YORK, Sept. 8 /PRNewswire-AsiaNet/ -- 
 
               LVMH Perfumes & Cosmetics Senior Executive to Offer 
            Professional Development and Luxury Branding Insight 
 
industry's most successful and respected beauty and fragrance leaders, Pamela Baxter, 
September 28, 2010 at 
9:00 a.m. in the Special Events Hall of the Javits Center in New York. Ms. 
Baxter, President and Chief Executive Officer, LVMH Perfumes & Cosmetics for 
North America, currently has responsibility for such prestigious and 
recognizable brands as Dior, Givenchy, Guerlain, Acqua di Parma, and Fresh. 
 
 
    HBA Global Expo & Conference is the leading product development event for 
the personal care, fragrance, skin care, and cosmetic industries and will 
take place September 28-30, 2010 at the Jacob K. Javits Convention Center in 
New York, NY. 
 
    Ms. Baxter is a seasoned senior executive with over 30 years experience 
in the luxury cosmetic, skincare and fragrance industries. With deep roots in 
the beauty industry, her career has encompassed numerous positions of 
increasing responsibility. Prior to joining LVMH, she had created and 
shepherd brands for The Estee Lauder Companies including Creme de la Mer, 
Tommy, Aramis, and Jo Malone. 
 
    An active philanthropist and community member, Ms. Baxter has also lent 
her leadership expertise and talent to such organizations as Gilda's Club, 
Look Good/Feel Better with the American Cancer Society, and served on the 
board of industry organizations such as The Personal Care Products Council 
and CEW. She is a graduate of the UCLA School of Business. 
 
    "With a career that has brought both venerable brands back to life and 
launched new brands and product extensions, Pamela Baxter is in the unique 
position to provide a high level view of the prestige market and future 
trends," said Jill Birkett, Brand Director, Beauty & Wellness. "We are 
delighted to have her deliver the opening HBA Keynote Address and know 
attendees will benefit from her wisdom and experience." 
 
    Ms. Baxter will also focus her speech on an area of great passion - what 
it takes to build a successful career in a highly competitive business. She 
will share proven approaches to networking, finding and being a mentor, and 
how to control your own professional development and career path. The HBA 
Keynote Address is sponsored by the Personal Care Products Council. 
 
    In addition to the Keynote Presentation, HBA's Beauty Week(TM)  
educational program addressing a wide range of marketing, product 
development, international business, sustainability and trend forecasting 
topics. Programming and event highlights include the three day Marketing & 
Technical Conference, the two-day Global Perspectives and Green Conferences, 
the one-day Trends Conference and Organic Monitor Workshops on Natural 
Cosmetics. 
 
    Complementing the educational agenda is an exhibit floor showcasing a 
full spectrum of products and services, including: private label, contract 
manufacturing, prestige and mass market packaging components, delivery 
systems, raw material and ingredient suppliers - including natural and 
organic, analytical and testing devices, biotechnology processes, 
nutraceuticals and cosmeceuticals. 
 
    The HBA New Products Innovation and Innovating Trends Showcase by Mintel 
will highlight this year's hottest announcements and products, the new Trend 
Spot will feature make-up and skin care demonstrations from celebrity make-up 
artists, and the Social Spot will be a meet-up for HBA's online communities. 
 
    Immediately following the Keynote Address on September 28th will be a 
special presentation of the "Positively Beautiful" award by SMILE TRAIN 
Brinkley. The Keynote by Pamela Baxter and the "Positively Beautiful" award 
presentation are free to all registered attendees. To register in advance for 
+1-609-759-7603. 
 
    About HBA Global Expo & Conference 
product development for the entire beauty community including skin care, 
cosmetics, fragrance, personal care and well-being industries. For three days 
the top brand manufacturers from mass to prestige, as well as independent and 
niche beauty companies will gather to learn about industry trends and 
discover new products from the world's leading suppliers. The HBA educational 
conference is renowned for providing an unparalleled look at both the 
marketing and technical drivers in the health and beauty space and provides 
proven strategies for business growth. Co-located with HBA will be The Spa & 
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional 
and medical segments of the spa and resort industry. 
 
    More information on HBA Global Expo & Conference, taking place September 
28-30, 2010 at the Jacob Javits Convention Center and to connect on Facebook 
 
SOURCE  HBA Global 
 
    CONTACT: Annie Scully, +1-845-368-0608, ascully@hbaexpo.com