Phoenix Technologies Demonstrates World's First Uefi Plug-in

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13th September 2010, 03:40pm - Views: 805






Business Company Phoenix Technologies Ltd. 2 image










MEDIA RELEASE PR41173


Phoenix Technologies Demonstrates World's First UEFI Plug-in


MILPITAS, Calif., Sept. 13 /PRNewswire-AsiaNet/ --


        Phoenix to Exhibit at Intel Developer Forum in San Francisco on

                              September 13-15

    

    Phoenix Technologies Ltd. (Nasdaq: PTEC), the global leader in core

system software (CSS) products, services and embedded technologies, today

announced that it has successfully demonstrated the world's first UEFI

plug-in on the UEFI reference BIOS for the Intel(R) 5 series-M chipset

customer reference board.

    




    This particular plug-in demonstrates how OEMs and ODMs can work with

mobile operators to enable subscription computing and/or securely anchor

3G-enabled notebooks to a particular operator network.


    "BIOS plug-ins represent the next step in the evolution of core system

software. With plug-ins, our OEM and ODM customers can differentiate their PC

products and generate new revenue streams," said Tom Lacey, President and

Chief Executive Officer of Phoenix Technologies. "Our close partnership with

Intel to develop UEFI plug-ins and our participation at Intel's premier event

further demonstrates our commitment to restoring our focus on our core BIOS

business. We look forward to providing a comprehensive demonstration of our

scalable architecture as well as our complementary plug-in offerings and

firmware tools at this industry leading event."


    "Intel applauds Phoenix for their innovation and ability to address real

problems with UEFI plug-ins," said Jeff Griffen, Director of Platform

Software Infrastructure, Software and Services Group, Intel Corporation.

"Phoenix has leveraged the extensibility and power of the UEFI architecture

to craft novel solutions for the next generation of computing devices."


    Phoenix Technologies will exhibit its BIOS products, plug-ins, and

firmware lifecycle management tools and services at the Intel Developer Forum

in San Francisco, Calif. on September 13-15, 2010 in booth #325 in the

Moscone Center, Level 1 Exhibition Hall.


    Phoenix product demonstrations at IDF 2010 will include:


    Phoenix SecureCore Tiano(TM) BIOS                               

    Phoenix SecureCore Tiano is the next-generation BIOS firmware from

Phoenix, based on UEFI specifications. SecureCore Tiano offers a

high-performance, layered architecture to achieve shorter boot times and greater reliability, with improved

bring-up and easy customization. At IDF 2010, Phoenix will highlight the many features and benefits of the

SecureCore Tiano BIOS.


    Phoenix BIOS Plug-ins

    Phoenix continues to leverage its portfolio of patents and intellectual

property to develop ground breaking technologies and achieve new levels of

value-added differentiation, functionality and services beyond the core BIOS

features. At IDF 2010, Phoenix will demonstrate UEFI BIOS plug-ins to address

the specific needs of customers in the ecosystem, from PC OEMs and ODMs to

carriers and embedded manufacturers.


    Phoenix WorkBench(TM)

    Phoenix WorkBench is a comprehensive set of firmware tools and online

services that take the complexity out of UEFI firmware development. Phoenix

WorkBench provides a collaborative development environment and end-to-end

project lifecycle management for SecureCore Tiano BIOS products. Phoenix

WorkBench is tailored to meet the needs of BIOS development engineers,

quality assurance engineers and platform project managers. At IDF 2010,

Phoenix will demonstrate how Phoenix WorkBench can significantly increase the

productivity for OEM and ODM platform engineering teams by accelerating

platform bring-up, system debugging and feature customization.


    About Phoenix Technologies Ltd.

    Phoenix Technologies Ltd. (Nasdaq: PTEC), the leader in core system

software products, services and embedded technologies, pioneers open

standards and delivers innovative solutions that enable the PC industry's top

system builders and specifiers to differentiate their systems, reduce

time-to-market and increase their revenues. The Company's flagship products

-- Phoenix SecureCore Tiano(TM) and Embedded BIOS(R) -- are revolutionizing

the PC user experience by delivering unprecedented performance, security,

reliability, continuity, and ease-of-use. The Company established industry

leadership and created the PC clone industry with its original BIOS product

in 1983. Phoenix has over 200 technology patents issued and pending, and has

shipped firmware in over one billion systems. Phoenix is headquartered in

Milpitas, California with offices worldwide. For more information, visit



    Phoenix, Phoenix Technologies, Phoenix SecureCore Tiano, Phoenix

WorkBench, Embedded BIOS, and the Phoenix Technologies logo are trademarks

and/or registered trademarks of Phoenix Technologies Ltd. All other marks are

the marks of their respective owners.


    To be added to the Company's email distribution for future news releases,

please send your request to phoenix@tpg-ir.com.


    Safe Harbor

    This release contains forward-looking statements within the meaning of

Section 27A of the Securities Act of 1933, as amended, and Section 21E of the

Securities Exchange Act of 1934, as amended, regarding BIOS plug-ins, which

are based on current expectations, forecasts and assumptions involving risks

and uncertainties that could cause actual outcomes and results to differ

materially. These risks and uncertainties include unexpected technical

challenges; changes in demand for our products and services in adverse

economic conditions; our dependence on key customers; our ability to enhance

existing products and develop and market new products and technologies

successfully; end-user demand for products incorporating our products; the

ability of our customers to introduce and market new products that

incorporate our products; and our ability to attract and retain key

personnel. For a further list and description of risks and uncertainties that

could cause actual results to differ materially from those contained in the

forward looking statements in this release, we refer you to the Company's

filings with the Securities and Exchange Commission, including, but not

limited to, its annual report on Form 10-K and quarterly reports on Form

10-Q. All forward-looking statements included in this release are based upon

assumptions, forecasts and information available to the Company as of the

date hereof, and the Company assumes no obligation to update any such

forward-looking statements.

    

    Contact:

    Apu Kumar

    Tel.: +1-408-570-1000

Business Company Phoenix Technologies Ltd. 3 image

    E-mail: Public_Relations@phoenix.com


SOURCE: Phoenix Technologies Ltd.


    CONTACT: Apu Kumar of Phoenix Technologies Ltd., +1-408-570-1000,

Public_Relations@phoenix.com


Translations:

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=163665)


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