MEDIA RELEASE PR40498 
 
Pingar Debuts Chinese Search Platform at Shanghai Expo 
 
SHANGHAI, July 22 /PRNewswire-AsiaNet/ -- 
 
           Major step for NZ firm gives access to the market of a billion 
                                   people 
 
    Pingar, the New Zealand-tech company that has developed the next 
generation 'intelligent' search engine, today in Shanghai unveiled its 
Chinese-language version of the Pingar search platform. 
 
    Pingar's newest application is now available as a beta release for pilot 
testing with selected clients in Hong Kong and mainland China. The 
traditional and simplified Chinese versions of Pingar were developed in 
association with New Zealand universities and Hong Kong-based business 
partners. 
 
    Today's launch at the Shanghai Expo marks a significant milestone in 
Pingar's Hong Kong and mainland China market entry strategy. 
 
    Says Pingar's CEO and co-founder Peter Wren-Hilton, "Over the past year 
we've begun discussions with key clients for the Chinese Pingar application. 
We're delighted to have them join us here today. China provides Pingar with 
unique opportunities to bring innovative New Zealand technology to the 
market. With both the NZ - China Free Trade Agreement and the very active 
support of NZTE and MFAT in both Hong Kong and mainland China, the opportunities for 
Pingar here are enormous." 
 
    Pingar's Chinese operations are based out of the Hong Kong Science and 
Innovation Park, where Pingar has partnered with Compose Systems, a major 
developer of print publishing solutions, to build its Asian operations. 
 
    Tom Sit, Managing Director of Compose Systems says, "Working together, 
Pingar and Compose can target major publishers in the region and offer them 
something truly unique. We see that Pingar's unique aggregation platform 
gives our clients a competitive advantage in an information critical age and 
an age when monetising content is a hot topic." 
 
    In short, Pingar changes the face of mainstream enterprise and internet 
search. Pingar's solution goes inside data documents, finds the content the 
user is seeking and then places it into a dynamically generated PDF document, 
rather than just presenting a list of links like the traditional search 
model. As the company likes to say: "it takes the browsing out of browsing." 
 
    Pingar is visiting the Shanghai Expo with a delegation of Bay of Plenty 
business representatives and will this evening demonstrate the new 
application to a number of invited dignitaries, academics and publishing 
figures from NZ, Hong Kong and mainland China at a formal dinner inside the NZ 
pavilion. 
 
    Following today's launch, Pingar's executive team will visit Yantai in 
Shandong province in China to discuss joint research projects and further 
developments with the city's universities. 
 
    All product and company names herein may be trademarks of their 
registered owners. 
 
    EDS NOTE: To view a video demonstration of the Chinese language version 
of Pingar (in Mandarin) please see: 
 
    An English language video version is available at: 
 
    Further photos will be available from this evening's function. 
 
    About Pingar 
    Established in 2006, Pingar has developed a semantic search platform that 
returns comprehensive search query results inside formatted PDF documents. 
 
    The company demonstrated its Microsoft SharePoint 2010 Enterprise Search 
solution at the 2009 Microsoft SharePoint Conference in Las Vegas, during 
October 2009. Based in Tauranga, New Zealand, Pingar currently has offices in 
the United Kingdom and Hong Kong. 
 
    Pingar's technology was developed in cooperation with the University of 
Waikato (WaikatoLink) and Auckland University of Technology and has received 
significant support from New Zealand Trade & Enterprise and the Foundation 
 
    SOURCE: Pingar 
 
    CONTACT: Peter Wren-Hilton, CEO of Pingar,  
             Mobile +64-21-791-120, 
             peter@pingar.com,  
 
          or Julien Leys of JML Communications,  
             +64-9-358-2828, or 
             Mobile +64-21-655-598,  
             julien@jmlcommunications.co.nz 
 
 
 
 
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