MEDIA RELEASE PR36726
PR Newswire Expands Global Reach with Enhanced Distribution in Africa
LONDON, Oct. 26 /PRNewswire-AsiaNet/ --
A strategic alliance with the African Press Organisation (APO) announced today greatly enhances
PR Newswire's reach to media and other key influencers in Africa.
The alliance, which adds thousands of media contacts to PR Newswire's global network enables
PR Newswire's customers to disseminate news throughout the African continent or via targeted
distribution by country or topic. PR Newswire customers can access APO's database of 25,000
African media contacts
by adding APO distribution to their news releases as well as utilising PR Newswire's Translation
Services to ensure the greatest impact and usage of their news.
"As the global leader in news and information distribution services, PR Newswire is constantly
exploring opportunities that provide our customers with the ability to engage and interact with their
key audience
groups, no matter where those groups reside," said Bill Leask, Product Director, EMEA, PR
Newswire. "Aligning with the African Press Organisation provides us a powerful foothold for
expanding our presence throughout Africa and further cementing our position as the global news
distribution company."
"This alliance provides our customers access to the broad international reach of
PR Newswire's global network, enabling them to share their stories with media outlets around the
world," said Nicolas Pompigne-Mognard, General Secretary, APO. "For Africa to grow and prosper,
it is essential that
the world recognises the many business opportunities that exist throughout the continent. Key to this
effort is having the ability to communicate one's messages around the world and in a manner that
ensures the news reaches the intended target audiences."
About the African Press Organisation (APO)
offers a complete range of media relations tools, such as press releases distribution, press and
webcast videoconference, international events promotion and an international press coverage
watching
service.
The African Press Organisation assists many different countries and supports most of African and
International institutions in their strategic communications.
About PR Newswire
marketing services, enabling organisations to connect and engage with their target audiences
worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement
services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic
dialogues with the media, consumers, policymakers,
investors and the general public, in support of building brands, generating awareness, impacting
public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects
customers with audiences in more than 170 countries and in over 40 languages through an
unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and
the Middle East, and via unique affiliations with the leading news agencies across the globe. PR
leading global business media company that serves professional
Media Contacts:
Rachel Meranus, Director of Public Relations, PR Newswire
Tel +1-201-360-6776 or email rachel.meranus@prnewswire.com
Samantha Proctor, Marketing Communications Director, PR Newswire Europe
Tel +44-20-7454-5115 or email samantha.proctor@prnewswire.co.uk
Nicolas Pompigne-Mognard, APO- General Secretary
Tel +33-6-61-79-77-18 or email sg@apo-opa.org
SOURCE: PR Newswire Europe
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