MEDIA RELEASE PR41797
PR Newswire Strengthens its Primary Global Media Data Offering With Acquisition of Leading French
PR Data Provider
LONDON, Oct. 19 /PRNewswire-AsiaNet/ --
In line with its strategy of providing PR and corporate communicators
with the tools to engage their audiences on a global basis, the acquisition
of Hors Antenne by PR Newswire significantly strengthens its reach in the
European French-speaking markets.
Founded in 1997 by Marylise Fortin, Hors Antenne produces data on more
than 500,000 opinion formers, including journalists and media organisations,
bloggers, key political and financial stakeholders, analysts and business
contacts in France and in French-speaking Belgium and Switzerland.
The high quality and up to the minute data produced by Hors Antenne's 45
Paris-based staff was a primary attraction for PR Newswire and will add
significant value to the company's global data provision.
Hors Antenne's data quality is evidenced by the fact that it fulfils the
media data requirements of over 90 per cent of France's top 1,000 corporates
amongst its 16, 000 plus client base.
"There is now a need for major corporates to engage audiences not only in
their home markets but increasingly on a pan-European or global basis.
Coupled with a growing requirement to do this via social media and opinion
formers as well as traditional media makes Hors Antenne a perfect fit for PR
Newswire," said Lisa Ashworth, CEO of PR Newswire Europe. "This continues our
vision to develop PR Newswire in Europe and beyond both organically and
through acquisition", she added.
Marylise Fortin, Hors Antenne's founder, will remain with the business
and commented: "The acquisition and integration of Hors Antenne within the
PRN group of companies will allow us to support our clients' international
communication requirements by bringing together best of breed data."
For full information on PR Newswire products and services email marketinguk@prnewswire.co.uk
Notes to Editors
About PR Newswire
multimedia platforms that enable marketers, corporate communicators,
sustainability officers, public affairs and investor relations officers to
leverage content to engage with all their key audiences. Having pioneered the
commercial news distribution industry 56 years ago, PR Newswire today
provides end-to-end solutions to produce, optimize and target content - from
rich media to online video to multimedia - and then distribute content and
measure results across traditional, digital, mobile and social channels.
Combining the world's largest multi-channel, multi-cultural content
distribution and optimization network with comprehensive workflow tools and
platforms, PR Newswire enables the world's enterprises to engage opportunity
everywhere it exists. PR Newswire serves tens of thousands of clients from
offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific
region, and is a United Business Media company.
About UBM
UBM focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewellery traders, from farmers to pharmacists - with
integrated events, online, print and business information products. Our 6,400
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently.
SOURCE: PR Newswire
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