MEDIA RELEASE PR41467 
 
Procter & Gamble Unveils New Sustainability Vision 
 
CINCINNATI, Sept. 28 /PRNewswire-AsiaNet/ -- 
 
            Announces 2020 Goals to Guide Progress Toward New Vision 
 
    The Procter & Gamble Company (NYSE: PG) today accelerates its commitment 
to sustainability by unveiling a long-term environmental sustainability 
vision. As part of P&G's strategy to grow responsibly, the Company will work 
towards a long-term environmental sustainability vision that includes: 
 
    - Powering its plants with 100% renewable energy 
    - Using 100% renewable or recycled materials for all products and  
      packaging 
    - Having zero consumer and manufacturing waste go to landfills 
    - Designing products that delight consumers while maximizing the 
      conservation of resources 
 
    To view the multimedia assets associated with this release, please click; 
 
    The new vision provides P&G with a long-term framework to guide all 
sustainability decisions and goal-setting within the organization. 
 
    "Accelerating P&G's commitment to environmental sustainability is a 
critical component of the Company's ongoing Purpose inspired growth strategy 
to improve more consumers' lives in more parts of the world more completely," 
said Bob McDonald, P&G Chairman of the Board, President and Chief Executive 
Officer. "We're announcing this vision and these goals because we believe in 
the power of P&G's Purpose - and our responsibility as a Company to be a 
force for good in the world." 
 
    To enable the Company to track progress against its long-term 
sustainability vision, P&G will implement a series of 10-year sustainability 
goals. As this vision will take decades to achieve, these near-term goals 
will be used to focus Company efforts, incrementally improve the 
organization's environmental performance, and hold P&G accountable against 
its stated, long-term sustainability vision. The first set of 10-year 
sustainability goals will be delivered by 2020. These sustainability goals 
are in addition to the Company's existing 2012 goals. As with its current 
practice, P&G will report progress against these goals on an annual basis. 
 
 
    P&G's 2020 sustainability goals include: 
 
    Category                        2020 Goals 
    --------                        ---------- 
    Products 
    -------- 
    Replace petroleum-based 
     materials with sustainably 
     sourced renewable materials    25%* 
    ----------------------------    ---- 
    Cold Water Washing              70% of total washing machine loads 
    ------------------              ---------------------------- 
    Packaging Reduction             20% (per consumer use)* 
    -------------------             ----------------------- 
    Consumer Solid Waste            Pilot studies in both developed 
    --------------------             and developing markets to 
                                     understand how to eliminate 
                                     landfilled/dumped consumer 
                                     solid waste 
                                   -------------------------------- 
    Operations 
    ---------- 
    Renewable Energy Powering our 
     Plants                         30% 
    -----------------------------   --- 
    Manufacturing waste             <0.5% (disposed) 
    -------------------             ---------------- 
    Truck Transportation Reduction  20% (km/unit of volume)* 
    ------------------------------  ------------------------ 
 
    *Vs. 2010 baseline 
 
 
    "P&G's commitment to sustainability can have a major influence on 
transforming the marketplace and we are pleased to have worked with them on 
their new sustainability vision," said Carter Roberts, Chief Executive 
Officer and President, World Wildlife Fund U.S. "By engaging with major 
companies like P&G, we can have broad and lasting impact on our conservation 
objectives. We look forward to continuing our work with P&G to achieve goals 
around renewable materials, packaging, forestry, energy and water, and to 
support WWF's on-the-ground conservation projects." 
 
    "We recognize our impact as a global company and accept our 
responsibility for continual improvement. By implementing this new vision, 
P&G is trying to help solve some of the key sustainability challenges the 
business community will face over the coming decades," said P&G Vice 
President, Global Sustainability, Len Sauers. "I am convinced that innovation 
can uncover solutions to the major sustainability issues facing us -- 
challenges like waste, emissions, and water use. Innovation and external 
partnerships are key components of a successful sustainability program. No 
one company can do it alone. It is important for companies to collaborate 
with external partners to tackle important topics that impact both our world 
and our businesses." 
 
    For more information, please visit: pg.com/sustainability. 
 
    About Procter & Gamble 
    Four billion times a day, P&G brands touch the lives of people around the 
world. The company has one of the strongest portfolios of trusted, quality, 
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), 
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), 
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), 
Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community 
includes approximately 127,000 employees working in about 80 countries worldwide. 
Please visit http://www.pg.com for the latest news and in-depth information about P&G  
and its brands. 
 
    SOURCE:  P&G 
 
    CONTACT: Rotha Penn 
             P&G Media Relations 
             +1-513-612-0312, 
             penn.rs@pg.com 
 
             Maggie Habib 
             PainePR for P&G 
             +1-213-996-3770 
             mhabib@painepr.com 
 
 
 
 
Translations: