MEDIA RELEASE PR35738
Qtrax Announces Global Rollout
NEW YORK, Aug. 18 /PRNewswire-AsiaNet/ --
Free and legal music downloads rolling out worldwide
Qtrax, Inc. today announced that it would begin its global roll out with a launch in the Asia pacific region on
Thursday October 29th, 2009.
Initially Qtrax will operate in China, Hong Kong, Taiwan, Philippines, Indonesia, Singapore, Malaysia, Australia
and New Zealand.
Before the end of the year it will launch in the US & Canada and the UK. Within the first half of next year it will
roll out to the rest of the world.
"Asia and of course in particular China is a very compelling place for a global internet & music company to
initiate its rollout. There are a myriad of stats that could be quoted but here are a few key ones: China had 298
million Internet users in 2008 and the number is growing at an annual rate of 41.9%. In Asia, Internet users grew by
474.9% between 2000 and 2008, as opposed to 280.7% for the rest of the world. More than any other online
activity, China clobbers the US & the rest of the world in terms of music downloading -- 83.7% download music in
China Vs less than 40% in the US," said Allan Klepfisz, President & CEO.
"Entering the Asia-Pacific region with marketing relationships that not only deliver audience but advertisers &
consequently revenue, holds a lot of promise as far as we're concerned," added Klepfisz. "And these are areas
where music has not be adequately monetized. Illegal sites have dominated but even the local incarnations of legal
sites have not produced adequate results. Principally, this has been because of a half-hearted effort to do the work
on the ground to ensure revenue," continued Klepfisz.
"In my decades of dealing with the advertising industry, I have never been confronted with an unfolding
opportunity of these dimensions," observed Lance Ford, Chief Sales & Marketing Officer & co-President Rebel
Digital.
"Blue chip global brands, with whom I have done business throughout my career, will, I believe embrace the
opportunity of reaching the 13-35 demographic via Qtrax," commented Robin Kent, Chief Strategy Officer & co-
President Rebel Digital.
"After years of intense licensing efforts, resulting in a completely unique set of licenses, it is truly exciting to have
our global roll out begin imminently," added Rick Riccobono, EVP Global Rights Licensing.
"We have developed some substantial funding & strategic support in Asia-Pacific & I am very pleased to see
Qtrax come to fruition in the region," commented Chai Ong, Executive Director.
Qtrax, Inc.
Qtrax is the world's first free and legal global download music service and showcases an innovative ad-
supported downloading model that easily directs revenue back to artists and rights holders. Qtrax has successfully
signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans with
access to a colorful and diverse catalog with millions of high-quality, high-fidelity digital music files. Based in New
York City, Qtrax's is a subsidiary of Brilliant Technologies Corporation (OTC Pink Sheets: BLLN), a publicly traded
technology holding company.
Safe Harbor
This announcement contains express or implied forward-looking statements which involve known and unknown
risks and uncertainties that could cause actual results to differ materially from those suggested, including but not
limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These
forward-looking statements are based on information and management's expectations as of the date hereof and
future results may differ materially from expectations and the company disclaims any obligation to update them
except as required by law.
SOURCE: Qtrax, Inc.
CONTACT: Michelle Manoff of Rubenstein Public Relations,
+1-212-843-8051,
mmanoff@rubensteinpr.com
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