MEDIA RELEASE PR41285
Qtrax Beta Available In India
NEW DELHI, Sept. 16 /PRNewswire-AsiaNet/ --
Qtrax (A Div. of BLLN.PK), the much anticipated and eagerly awaited FREE
and LEGAL online music download site, is operating its beta service in India.
The new and revolutionary service is available for India music fans at
Qtrax will finally provide music fans what they have been demanding for
years: free, high quality, downloadable music - that with Qtrax, is
completely legal. With the demise of an increasing number of illegal sites,
Qtrax's launch is very timely, as the music industry is finally having some
success in closing down widely used illegal sites. Unlike the operators of
the illegal sites, Qtrax has secured unique licences with major music labels,
and is therefore able to provide completely legal music downloads.
Allan Klepfisz, co-President & CEO of Qtrax remarked: "We are thrilled to
have introduced Qtrax to India. It is only appropriate that India should be
the first country in which we initiating a marketing campaign for the Qtrax
Beta, as the entire software code for Qtrax was written over the past 3 years
in India." Klepfisz continued, "Arguably, more than 95% of all music
consumption is illegal. Consumers don't necessarily want to go to illegal
sites, but they do want free music. The best way to render the unlicensed
sites irrelevant is to be demonstrably better than them - in every respect.
That is Qtrax's mission. We have never wavered in our determination to
achieve it."
Qtrax imposes no pre-conditions to downloading free and legal high
quality music. Qtrax is web-based and does not require the downloading of any
software. Qtrax does not expose the user to the security and virus risks
associated with illegal file-sharing and peer-to-peer services. The Qtrax
user benefits from lightning fast download speeds, reliably high quality
files, encyclopedic information about artists and, of course, absolutely no
adware or spyware to infect their computer. Just register, log in and search,
download and play music for free. It is important to note that users are able
to download music to their PC's and play the music locally, unlike some music
streaming services which often suffer from interruptions/distortion due to
bandwidth and ISP issues.
The Qtrax user interface environment is a rich editorial mix of artist
information, full discographies and in depth artist bio's and music reviews.
Music is continually being added as the catalogue is expanded, and music fans
will be able to create playlists, send music recommendations to a friend, and
start to build social networking communications with other Qtrax users.
Portability to many of the new smartphones and most MP3 music players is
coming soon.
Lance Ford, co-President & CMO, commented: "The business model is a
unique and innovative '360 degree revenue share.' The business model is based
on revenue being generated through a number of commercial arrangements,
including a completely new advertising model, strategic partnerships and
affiliate deals. The service and value proposition is evolving and improving
everyday, but the core promise will always be met that every time a song is
played, the artist or copyright holder will get paid."
Allan Klepfisz concluded: "Qtrax is beginning with a strong Asia focus.
The opportunities in this part of the world are very substantial. There is
massive music consumption, combined with fewer legal services. We are very
excited about building our presence in India."
SOURCE: Qtrax
CONTACT: USA: Allan Klepfisz
co-President & CEO
allan@qtrax.com, or
Lance Ford
co-President & CMO
lance@rebeldig.com,
both of Qtrax Inc.
+1-212-532-2736
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