MEDIA RELEASE PR37269
Red Bend Software Enables China Mobile to Manage Android Phones
BEIJING, Nov. 30 /PRNewswire-AsiaNet/ --
Red Bend Software, the market leader in Mobile Software Management (MSM),
today announced that China Mobile Communications Corp.'s research and
development branch, China Mobile Research Institute, has chosen Red Bend to
provide software for firmware over-the-air (FOTA) updating and device
management (DM) for mobile phones that use the Android-based OPhone OS (Open
Mobile Phone Operating System). China Mobile Communications Corp. is the
world's largest wireless network operator with more than 500 million
subscribers.
Under the agreement, China Mobile has adopted Red Bend's industry-leading
vRapid Mobile(R) FOTA software and vDirect Mobile(TM) DM software for
performing remote management and software updates on OPhone smartphones. The
OPhone OS is based on the Google Android platform and is customized with
China Mobile's applications and services, enabling the operator to bring a
new wave of innovative handsets and Internet applications to the Chinese
market.
Multiple OPhone OS handsets with Red Bend's software have already launched in China this year from
leading manufacturers, including HTC, Philips, Lenovo Mobile and Dell. Red Bend's vRapid Mobile enables
China Mobile to improve the mobile user experience by delivering software enhancements and new features
over the air. Red Bend's vDirect Mobile provides China Mobile with standards-based management of OPhone
devices in order to provision new subscribers and configure applications and network settings.
"Being selected by China Mobile to be an integral part of their Android
strategy validates the technical superiority of Red Bend's software and shows
our commitment to meeting customers' demanding requirements," said Danny
Wang, Country Manager of Greater China for Red Bend Software. "The OPhone OS
holds tremendous potential not only in China but around the world. We intend
to leverage our relationship with China Mobile and our integration with
OPhone to become the preferred solution for standards-based device management
and software updating for Android phones worldwide."
Red Bend's award-winning MSM solutions have shipped in 620 million
devices worldwide. vRapid Mobile is the most widely deployed FOTA software
with 64% market share, according to Ovum. Advanced features include fail-safe
updates that ensure 100% completion even during a power loss, and background
updates that allow consumers to use the full functionality of the phone
during the update process. vDirect Mobile, the leading independent DM client
licensed by more than 30 manufacturers, offers an innovative framework that
makes it easier and more cost effective for manufacturers to quickly
integrate standards-based device management into mobile devices, improving
time to market. Red Bend's software solutions can be integrated with any
mobile platform and are interoperable with servers supporting Open Mobile
Alliance Device Management (OMA DM) standards.
About China Mobile Research Institute
China Mobile Research Institute is directly under the China Mobile
Communications Corporation as the research and development (R&D) branch. Its
key developing strategy is to build a world-class R&D institute to promote
independent innovation and to have influence in the international standards
and industry. As China Mobile's core R&D and technical support center, the
research area of CMRI covers wireless, networking, business, terminal,
information technology, market research, operations support and other fields,
developing dozens of new business and innovation prototype products for China
Mobile in recent years, such as LTE (including TD-LTE, LTE Advance and other
3G advanced technologies), WiiSE (the next generation of mobile Internet
architecture), cloud computing, mobile TV, Mobile e-commerce, mSpaces
(personalized content services), OMS (Intelligent Terminal open systems) and
other major research projects, and has become an important force to lead
China's mobile industry. At present, China Mobile Research Institute is a
national standard R&D center for mobile e-commerce, and the golden permanent
test base of the international standards organization, Open Mobile Alliance
(OMA).
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM),
provides software solutions for managing firmware, applications and devices
over the air. The company's award-winning MSM products enable device
manufacturers, mobile operators and software developers to increase revenues,
reduce support costs and achieve faster time to market by remotely managing
their software assets on mobile devices. Red Bend's software has been
deployed in more than 620 million mobile devices by eight of the top 10
handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp,
Sony Ericsson and ZTE, as well as dozens of other leading companies in the
mobile, M2M and WiMAX markets. Unlike device management vendors with
proprietary end-to-end systems and manufacturers' internally developed
solutions that are platform specific, Red Bend is the only company offering
independent client software that is interoperable with any standards-based
server and that works with any platform on any type of mobile device. Founded
in 1999, Red Bend is a privately held, venture capital-financed company with
offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit:
SOURCE: Red Bend Software
CONTACT: Li (Bubble) Tong
of Red Bend Software China
+86-10-6563-9870
bubble.tong@redbend.com; or
Sheila Bohan
of Emerge Public Relations
+1-617-729-3185
sbohan@emergepr.com
for Red Bend Software
NEWS 
