Rentrak Completes Acquisition Of Nielsen Edi

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2nd February 2010, 02:30am - Views: 671





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Rentrak Completes Acquisition of Nielsen EDI


PORTLAND, Ore., Feb. 1 /PRNewswire-AsiaNet / --


           --Rentrak...the Source for Real-Time Theatrical Box Office

                           Information Worldwide--


    Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media

measurement serving the advertising and entertainment industries, today

announced the company has completed the acquisition of Nielsen EDI from The

Nielsen Company, expanding Rentrak's leadership position and global reach as

the leading provider of real-time domestic and international box office

information.


    Rentrak's Box Office Essentials service now captures theatrical box

office results from more than 50,000 movie screens in 26 countries including

the United States, Argentina, Australia, Austria, Brazil, Canada, Chile,

Colombia, France, Germany, Hong Kong, India, Italy, Japan, Mexico,

Netherlands, New Zealand, Portugal, Russia, South Korea, Spain, Taiwan

(Taipei), Ukraine, Uruguay, United Kingdom and Venezuela. As the global box

office standard, Box Office Essentials provides actionable and reliable

information combined with 24/7 access to advanced technology for 90% of the

global theatrical box office market.


    "As the global standard for box office currency, Rentrak is committed to

providing the most robust, accurate and timely access to worldwide theatrical

box office information and software applications. With EDI, Rentrak has

extended its international reach to further service our global clients," said

Bill Livek, Rentrak's Chief Executive Officer.


    "Rentrak is excited to share our measurement capabilities and analytical

insights with our new clients throughout the world," said Ron Giambra,

Rentrak's Executive Vice President, Theatrical Worldwide. "Box Office

Essentials will continue to expand its product offerings to our expansive

lineup of customers."


    First announced in December 2009, Rentrak completed the acquisition of

Nielsen EDI for $15.0 million effective January 29, 2010.


    *Editor's Note: Effective immediately, all box office figures, individual

title figures or like-minded data, should be attributed to Rentrak Box Office

Essentials.


    About Rentrak Corporation

    Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement

and research company, serving the most recognizable companies in the

entertainment industry. With a reach across numerous platforms including box

office, home entertainment, on-demand and linear television, broadband and

mobile, Rentrak is headquartered in Portland, Oregon, with additional offices

worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina,

Australia, China, France, Germany, Mexico, Russia, Spain and the United

Kingdom. For more information on any of Rentrak's services, please visit



    Safe Harbor Statement

    When used in this discussion, the words "anticipates," "expects,''

Business Finance Rentrak Corporation 3 image

"intends'' and similar expressions are intended to identify forward-looking

statements. Such statements relate to, among other things, that Rentrak can

provide the most robust, accurate and timely access to worldwide theatrical

box office data; and that the company's Box Office Essentials will continue

to evolve and improve to increase Rentrak's offerings to the industry and to

its customers; and are subject to certain risks and uncertainties that could

cause actual results to differ materially from those projected. Factors that

could affect Rentrak's financial results include customer demand for movies

in various media formats, the company's ability to attract new customers and

retain existing customers, the company's success in maintaining its

relationships with studios and other product suppliers, the company's ability

to successfully develop and market new services to create new revenue

streams, and Rentrak's customers continuing to comply with the terms of their

agreements. Additional factors that could affect Rentrak's financial results

are described in Rentrak's March 31, 2009 annual report on Form 10-K and

subsequent quarterly reports filed with the Securities and Exchange

Commission. Results of operations in any past period should not be considered

indicative of the results to be expected for future periods.


    Investor Contact:

    -----------------

    For Rentrak - PondelWilkinson Inc.

    Laurie Berman

    Tel: 310-279-5962

    Email: lberman@pondel.com


    Media Contacts:

    ---------------

    For Rentrak - Rogers & Cowan

    Sallie Olmsted / Amanda Bartz

    Tel: 310-854-8124 / 310-854-8151

    Email: solmsted@rogersandcowan.com / abartz@rogersandcowan.com


    For The Nielsen Company

    Gary Holmes

    Tel: 646-654-8975

    Email: gary.holmes@nielsen.com


    SOURCE Rentrak Corporation


    CONTACT: Investors, Laurie Berman, +1-310-279-5962, lberman@pondel.com,

for Rentrak - PondelWilkinson Inc.; or Media, Sallie Olmsted, +1-310-854-8124,

solmsted@rogersandcowan.com, or Amanda Bartz, +1-310-854-8151,

abartz@rogersandcowan.com, both of Rogers & Cowan for Rentrak; or Gary

Holmes, +1-646-654-8975, gary.holmes@nielsen.com, for The Nielsen Company





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