MEDIA RELEASE PR41841
Research Veteran Jonathan Jephcott Joins comScore as Consultant for the IAB Australia Digital Audience
Tender
SYDNEY, Oct. 21 /PRNewswire-AsiaNet/ --
Internationally Recognized Expert in Audience Measurement to
Help Lead comScore Bid as Preferred Audience Measurement Provider in
Australia
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today announced that audience research veteran Jonathan Jephcott has joined
comScore as a consultant for the Interactive Advertising Bureau (IAB)
Australia Digital Audience Tender. Mr. Jephcott, an internationally
recognized authority in audience research, will be helping lead comScore's
bid to become the IAB Australia's sole and exclusive preferred supplier for
the planning, buying and reporting of online audience measurement.
"We are thrilled to have Mr. Jephcott join our team throughout this
process," said Will Hodgman, comScore executive vice president for the Asia
Pacific region. "Mr. Jephcott is a household name in audience research. His
extensive industry experience and research expertise will be a valuable asset
in comScore's bid for the IAB audience tender."
Most recently Mr. Jephcott served in several positions at Synovate,
including executive vice president for ViewsNet, Synovate's online business,
and as well as head of media research and regional director for operations in
the Asia Pacific region.
From 2000-2002, Mr. Jephcott served as vice president and international
research director for Media Metrix, Inc. Media Metrix, Inc. was acquired by
comScore Inc. in June 2002. Prior to Media Metrix, he was managing director
of Jupiter MMXI. Mr. Jephcott also held positions at Taylor Nelson Sofres
(TNS) TV Research in Australia, serving as joint managing director and
technical director. Prior to TNS, he served in several positions with AC
Nielsen including technical director for the Pacific region, Asia Pacific
core service leader for media, regional media director and media business
development director.
Mr. Jephcott is a chartered statistician and a fellow of the Royal
Statistical Society. He also holds numerous industry designations including
fellow of the Market Research Society of Australia, founding member of the
ARF Online Research Council, chairman of the ARF Online Quality Metrics
committee and member of the ESOMAR Advisory Council on Online Standards. Mr.
Jephcott is the author of numerous industry papers and is a frequent speaker
at industry conferences. Mr. Jephcott graduated from Sheffield University
where he earned an honors degree in Economics, Math and Statistics, and was
the recipient of the Knoop prize in economics.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
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SOURCEL: comScore, Inc.
CONTACT: Sarah Radwanick of comScore, Inc.
+1-206-268-6310
press@comscore.com
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