MEDIA RELEASE PR38969
Salesforce.com Increases Asia Pacific Customer Base by 36% in Fiscal Year 2010
SINGAPORE, Mar. 31 /PRNewswire-AsiaNet/ --
- Record number of organizations chooses Salesforce.com for CRM and
custom applications
- Asia Pacific Force.com development community grows to more than 70,000
members
enterprise cloud computing company, added more than 1,800 net new customers
in the Asia Pacific region(1) during its full fiscal year ended January 31,
2010, bringing its total customer base to almost 7,000 organisations
36% increase, year-over-year.
"Asia Pacific was the fastest growing region for salesforce.com globally
in FY10," said Marc Benioff, chairman and CEO, salesforce.com
revenues for the full fiscal year 2010 in the Asia Pacific region were up 36%
year-over-year, demonstrating significant interest from large and small
organizations in Asia Pacific for cloud computing based enterprise
applications."
Leading organizations in Asia Pacific choose salesforce.com for CRM and
custom application development:
- Salesforce CRM, which includes Sales Cloud
the world's most popular CRM application
Pacific include: AdGlobal360 (India), Aspire Business Counsel (China),
Bajaj Auto Finance (India), Barracuda Networks (China), Bausch & Lomb
(Korea), Beijing Nancal Drives (China), Cheviot Bridge (Australia),
Department of Innovation, Industry and Regional Development Victoria
(Australia), eBay Greater China (China), Hanjin Corporation (Korea),
Light in the Box (China), Matrix On Board (Australia), Ministry of
Education (Singapore).
- The Force.com development platform allows organizations to build and
run applications 5 times faster, at about 1/2 the cost of traditional
Hundreds of customers in Asia Pacific like Fulton Hogan (New Zealand),
Lotte Liquor BG (Korea), Samil Pharm (Korea), and World Wide
Entertainment (Australia), built custom applications on the Force.com
platform in FY10.
- Salesforce.com now has more than 70,000 members in its Asia Pacific
developer community, developing applications on Force.com.
Comments on the news:
- "By adopting cloud-based solutions, organisations in Asia Pacific can
gain improved competitive advantage, drive greater standardisation at
the IT infrastructure level and reduce the amount of resources required
to leverage technology for business benefits," said Michael Barnes,
vice president of Software & Asia Pacific Research, Springboard
"For cloud computing vendors, establishing and maintaining trusted
relationships is critical to overall market growth, one of the many
reasons why salesforce.com continues to dominate the cloud computing
market in Asia Pacific."
- "We're seeing an inflection point in the region among leading
enterprises who are increasingly saying good bye to expensive hardware
and software that burn through precious capital and yet rarely produce
the promised returns," salesforce.com Senior Vice President for
Enterprise Sales, Asia Pacific, Steve McWhirter said.
- "The need for speed, agility, and greater productivity at a lower IT
cost has made cloud computing a clear favorite among small to
medium-sized businesses," said Lee Thompson, senior vice president for
Corporate Sales, Asia Pacific, salesforce.com. "They are voting with
their wallets at a dramatic pace in favor of CRM and other critical
business applications on a cloud computing platform."
- "The story gets even better this year," said Jeremy Cooper, regional
vice president, Marketing, Asia Pacific, salesforce.com. "When
Salesforce Chatter is made available later this year to every one of
our two million+ users worldwide, we will introduce - on that single
day -- a completely new era of enterprise collaboration."
Customer quotes:
- "Salesforce CRM is nothing short of a revolution for our sales and
finance business," Bajaj Auto Finance Limited CEO Rajeev Jain said.
- "Once we saw what can be done with salesforce.com, we immediately
recognised the potential to rapidly shift to a more flexible,
cloud-based system. We replaced our legacy CRM and job scheduling
system with a customised Salesforce CRM application and have literally
thrown out our old application server," ENS International CEO Michael
Foulds said.
- "We view salesforce.com as a complete business platform that happens to
have a leading CRM application built in. CRM was just the start and we
didn't stop there. We've also rolled out our own custom-built
applications on the Force.com platform and the list of requests from
the business continues to roll in. There is a real sense of excitement
around what we can achieve with Force.com," Infomedia Business Systems
Manager Nicolas Fogg said.
- "Barracuda Networks China went live with Salesforce CRM in November
2009, and we've enjoyed massive productivity gains in the first few
months of our deployment," Barracuda Networks China General Manager
Arron He said.
- "Fuji Xerox Printer Channel went live with Salesforce CRM in July 2009
and we have enjoyed massive productivity gains in only the first month
of our Salesforce CRM deployment. Salesforce has improved our partner
engagement and increased our staff productivity," Fuji Xerox Printer
Channel General Manager for Australia & New Zealand David Borg said.
- "Salesforce.com gives us complete visibility into our sales processes.
We didn't have to invest in hardware or software or employ additional
headcount to maintain any systems and were able to get our CRM off the
ground with minimum hassle," PurpleClick General Manager for Media,
Stanley Tay, said.
- "My advice to any start up or small business -- if you want to compete
with the big boys, be on salesforce.com," Ffreedom Founder and CEO
Sumeet Vaid said.
- "Customer retention is a key focus for Superwoman and we want to make
sure it's as easy as possible for customers to enroll for our products
and services. With Salesforce CRM, Superwoman increased its sales
conversion rates by 50%," Superwoman Marketing Manager Anna Windress
said.
- "In previous CRM implementations, there was little buy-in from the top
and consequently low user adoption rates. With Salesforce CRM, the
whole company has got behind the implementation," Enware Australia COO
Adam Degnan said.
Additional resources
- Salesforce.com Fiscal Fourth Quarter and Full Year 2010 Results
- Video: What is Cloud Computing?
- Video: Cloud Computing for small businesses
- Follow salesforce.com on Twitter @salesforce
About salesforce.com
Salesforce.com is the enterprise cloud computing company. The company's
portfolio of Salesforce CRM applications, available at
companies collaborate and communicate with their customers across sales,
marketing and service. The company's Force.com platform
to quickly build powerful business applications to run every part of the
enterprise in the cloud. Based on salesforce.com's real-time, multitenant
architecture, Salesforce CRM and Force.com offer the fastest path to customer
success with cloud computing.
As of January 31st, 2010, salesforce.com manages customer information for
approximately 72, 500 customers including Allianz Commercial, Dell, Japan
Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or
features referenced in this or other press releases or public statements are
not currently available and may not be delivered on time or at all. Customers
who purchase salesforce.com applications should make their purchase decisions
based upon features that are currently available. Salesforce.com has
headquarters in San Francisco, with offices in Europe and Asia, and trades on
the New York Stock Exchange under the ticker symbol "CRM". For more
1-800-NO-SOFTWARE.
Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce
and the "no software" logo are registered trademarks of salesforce.com, inc.,
and salesforce.com owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.
(1) The Asia Pacific region includes Australia, Bangladesh, China, Hong
Kong, India, Japan, Korea, Malaysia, New Zealand, Pakistan, Philippines,
Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
(2) Source: IDC, "Force.com Cloud Platform Drives Huge Time to Market and
Cost Savings," September 2009, sponsored by salesforce.com.
SOURCE: salesforce.com
CONTACT: Chi Hea Cho of salesforce.com
+65-6302-5848
chcho@salesforce.com
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