MEDIA RELEASE PR41586
Sensis Chooses deCarta to Power Online and Mobile Properties
SAN JOSE, Calif. and MELBOURNE, Australia, Oct. 4 /PRNewswire-AsiaNet/ --
deCarta to provide mapping for web portal and mobile applications
Sensis, a wholly owned subsidiary of Telstra, Australia's largest mobile network
operator and deCarta, the market leader in location-aware software, today announced
that deCarta's geospatial software platform will provide the maps and directions for
Sensis' online and mobile applications, including Yellow Pages, White Pages,
Citysearch and their leading mapping website Whereis.com.
Sensis is the leading directory service in Australia who own and operate the
Yellow Pages and White Pages businesses. Sensis' online mapping site, Whereis.com
provides users with map-based local search for businesses across Australia as well as
public places, landmarks and addresses. Once a search results in an appropriate
destination, the user receives driving or walking directions to that place.
deCarta's market proven software will be used to provide the maps, the routes and
the localized search results on a white label basis, allowing the Whereis.com property
to maintain its unique appearance and brand. The maps and routes will use Sensis' own
map data to provide highly localized content and context. deCarta's platform which has
been used in many of the world's highest volume mapping sites, has proven scalability
to manage the highly trafficked suite of sites- Yellow Pages (5m visits per month),
White Pages (9m visits per month) and Whereis.com (4m visits per month) while
providing an excellent user experience.
In reference to the Whereis.com site, Steve Maidment, GM of Mobile and Interactive
at Sensis commented, "Sensis has built a market leading mapping service based on
strong local knowledge and brand recognition. deCarta's platform has allowed us to
maximize the value of the rich data that has led to our success while keeping the look
and feel that our customers have grown to love. And we are very excited to be
leveraging this same platform to power our other popular online sites as well as our
next generation of mobile offerings."
"We are very pleased to begin a partnership with Sensis, the clear leader in
directory services for the Australian market," said J. Kim Fennell, CEO and President
of deCarta. "Their requirement for high quality matched up nicely with the
capabilities of our platform including scalability, speed and the ability to
incorporate multiple forms of map and directory data for both the internet and
mobile."
SOURCE: deCarta
CONTACT: Amanda Slayton-Joslin,
of Honcho PR, for deCarta, Inc.
amanda@honchopr.com
+44 (0)7774 601059
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