MEDIA RELEASE PR41783
Sharpening Sales Strategies for Bottomline Profit: Global Sales Expert Bruce Wedderburn Comes to
Singapore
SINGAPORE, Oct. 18 /PRNewswire-Asia-AsiaNet/ --
Bruce Wedderburn, a global expert in sales, and Huthwaite's Vice President of International Operations, will
be in Singapore for a series of presentations that will guide corporations to improved pipelines, more accurate
forecasting and maximised profit from sales.
In leaner times, bottom lines were protected by cutbacks; but growth in late 2009 and 2010 bolstered
revenues. Wedderburn says, "The big question being asked by companies as they budget for 2011 is how to
maintain that revenue growth and do it in a way that drives significant increases in profitability per client, per
deal, per region, per sales person."
He says that sticking with GFC legacy strategies - cost-minimising then reliance on top line growth - will
hold back organisations from capitalising on the current marketplace.
In his addresses to CEO's, CFO's and sales leaders, Wedderburn will reveal how to build on top-line
revenue improvements of 2010 to advance bottom line results in 2011. He will also explain why commonly
employed "best practice" metrics for predicting sales results are in fact unconsciously increasing sales costs
and hindering margin growth. He will highlight some of the common and rarely detected sales practices that
are silently eating away at every company's bottom line.
As well as predictive metrics falling under Wedderburn's analysis, he will also debunk the belief that having
a large number of opportunities in the early stages of a sales pipeline is advantageous. He will outline
strategies for addressing bottlenecks to accelerate sales and discuss strategies that have been proven to
increase the probability of closing a deal.
Breakfast Seminar in Singapore:
Date: Tuesday, 26 October 2010
Time: 7:00am - 9:00am
Venue: Raffles City Convention Centre, 80 Bras Basah Road
About Huthwaite
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically
validated behavioral research, our methodologies which include the internationally renowned SPIN(R) Selling,
guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales
performance improvement and coaching programs that drive real business results. For additional information
Press Contacts:
Rosana Doble
Huthwaite Asia Pacific
Tel: +65-6733-5620
Email: rdoble@huthwaite.com.sg
Donna Garcia/Rasyida Samsudin
Rice Communications
Tel.: +65-6221-8729
Mobile: +65-9734-8808
Email: donna.garcia@ricecomms.com
Email: rasyida.samsudin@ricecomms.com
SOURCE: Huthwaite
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