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Photography of the launch is available. Contact Catherine Dickinson on 0403 184 842 or
ccdickinson@bigpond.com for photos.
PRESS RELEASE
Australian Company SKINS Launches in China
The First Compression Sportswear Brand to Enter the Chinese Market
Sydney, Australia – 3 September 2010 – Australian sportswear specialists, SKINS, officially launched their
partnership with LI-NING, the largest Chinese sports brand. The joint cooperation will deliver “LI-NING
SKINS”, superior quality engineered gradient compression sportswear to the Chinese market.
The launch was attended by LI-NING's Chairman, Mr Li Ning, China's most successful sportsman – who was
famously suspended in the air to light the cauldron at the Beijing Olympic Games – along with other
honoured guests, such as Australian Trade Commissioner, Jane Wallis.
SKINS is the first compression sportswear brand to enter the Chinese market. The partnership with the
country’s largest sports brand and retailer with over 7,500 stores across China will ensure LI-NING SKINS is
successfully introduced and distributed across the region.
Jaimie Fuller, CEO of SKINS International Trading AG said at a press conference held in Beijing: “Partnering
with a company such as LI-NING was the best way for us to enter the Chinese market. Joining forces with
the biggest national sports brand in China with extensive resources and experience in the sports industry is a
dream come true.
“We firmly believe that the strong partnership between the two companies is based on a win-win relationship.
SKINS will utilise LI-NING’s
distribution network to gain access to the Chinese market and LI-NING
will
benefit from
SKINS’ technological research especially as the partnership moves deeper into the fields of
R&D and design in the near future. This cooperation will also provide additional power and superiority to LI-
NING-sponsored Chinese athletes competing on the world stage.
“With the Chinese sportswear market making approximately USD10 billion, LI-NING’s number one ranking in
terms of Chinese brands and number two status of overall revenue in the sports market, we are optimistic
that LI-NING SKINS will be extremely successful.”
LI-NING’s CEO, Zhang Zhiyong, described the partnership as a match made in heaven: “SKINS is an
extremely professional sports company. LI-NING is very happy to choose such a partner that is worth
respecting and learning from. The bilateral collaboration, on one hand, will bring Chinese consumers
Peter King | General Manager | SKINS Compression Garments Pty Ltd | Unit B 102 Bonds Road | NSW
2210 | PO Box 268 | Riverwood | NSW 2210 | T: +61 2 9534 8050 | E: peter.king@skins.net | www.skins.net
professional LI-NING SKINS engineered gradient compression sportswear and fill a gap in the market, and
on the other hand, will give LI-NING-sponsored national teams and athletes the benefit of the engineered
gradient compression technology to inspire them to challenge even higher limits. This process will greatly
promote the development of Chinese sports. LI-NING is looking forward to partnering with SKINS to ‘make
the change’ with greater vitality and power.
Both LI-NING’s CEO Zhang Zhiyong and SKINS CEO Jaimie Fuller announced at the press conference, that
the bilateral collaboration will expand further into R&D and design. The first project to kick start the
cooperation is the “3D Body Scan Project”, in which Chinese athletes and sports enthusiasts’ bodies will be
scanned and measured to advance scientific research and analysis. Based on the results of the scans,
SKINS and LI-NING will produce gradient compression sportswear specifically suited to Asian bodies and
the special requirements of Chinese athletes with their light, agile and flexible characteristics.
BioAcceleration Technology is the secret behind LI-NING SKINS engineered gradient compression
sportswear, which has been tested by the five LI-NING-sponsored “Dream Teams”, namely the China
National Diving, Gymnastics, Badminton, Shooting and Table Tennis teams, and is widely recognised by top
athletes such as Yelena Isinbayeva and Baron Davis.
LI-NING SKINS gradient compression has been engineered to apply a balanced and accurate surface
pressure over specific parts of the body to accelerate blood flow. This increases oxygen delivery to working
muscles to enhance their performance and also helps reduce the build-up of lactic acid so you can perform
harder for longer and recover faster. Strategic seam placement wraps and supports key muscle groups to
reduce vibration and focus muscle direction resulting in less soft tissue damage and post exercise soreness.
In addition, LI-NING SKINS sportswear works to optimise your body temperature in warm and cool
conditions to keep you comfortable during your work out. Meanwhile, it has anti-bacterial and odour
prevention functions built in, as well as UPF 50+ to block harmful UV rays.
SKINS engineered gradient compression products have been endorsed by the authoritative Australian
Physiotherapy Association and are selected for use by the world’s elite sport physiologists, squads, teams
and individual athletes.
About SKINS
In Australia in 1996 SKINS embarked on a massive challenge to create a sports garment that aided recovery
and improved performance. SKINS invested heavily in research to make it happen and are now Australia’s
leading compression brand.
SKINS have achieved rapid growth in other markets including Japan, the USA and the UK and now have
their sights set on Europe and other international markets. On 1 February 2009 Skins opened an EU base in
Steinhausen, Switzerland.
SKINS continues to make their number one focus research and development in order to improve, rigorously
test and expand the range of products. The performance benefits of SKINS are supported by numerous
independent studies published in peer reviewed medical journals. SKINS are the only compression garments
recommended and endorsed by the Australian Physiotherapy Association.
For detailed information about SKINS products, check out: skins.net
Further information and interviews:
Catherine Dickinson, Colvin Communications, mobile: 0403 158 842.
Peter King | General Manager | SKINS Compression Garments Pty Ltd | Unit B 102 Bonds Road | NSW
2210 | PO Box 268 | Riverwood | NSW 2210 | T: +61 2 9534 8050 | E: peter.king@skins.net | www.skins.net
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