MEDIA RELEASE PR 40537
Stardoll Launches Site Redesign: Responds to Community Feedback as Members Continue to Grow
(and Grow up)
STOCKHOLM, July 22 /PRNewswire-AsiaNet/ --
Stardoll, the world's largest virtual entertainment and social gaming site for teenagers interested
in fame, fashion and friends, today announced a site redesign. The redesign project was initiated in
response to the
community's demand for a more social and dynamic product, including a visual design that
incorporates a clearer, crisper and more aspirational look and feel.
To view the Multimedia News Release, please click:
The new site design allows members a broader range of opportunities to be inspired, create richer
content, and share those designs with the rest of the community more easily than ever before. Some
of the changes include:
-
Member Suites: more streamlined and main hub for all activity on
Stardoll where members can shop, design & sell, create scenery, message
friends and blog all without leaving the suite.
- New Community area makes it easier to join a club, host a party or meet
other Stardoll members
- Spotlight: highlights the latest activities, contests and featured
Stardoll member designs which are displayed on a rotating basis
- Introduction of more social and dress-up games that earn Stardollars
Stardoll membership continues to grow (and grow up), with the average age of users rising from
13 years old in 2009 to 15 years old in 2010. Other increases in year-on- year growth include:
- Registered users have more than doubled from 35 to 68.7 million
- Time spent on the site has increased from 13.3 to 17.05 minutes
- Pageviews have increased 40% from 6.2m to 8.7m.
In addition, Stardoll's ad business continues to outperform in key markets, including the U.S,
Europe and Canada with global brands such as Unilever, P&G. Disney, Warner, Miss Sixty, Sony,
Paramount, 20th Century Fox and Penguin Publishing. For the third year in a row, Stardoll has been
selected as an AlwaysOn Global 250 winner 2010.
"We see our members spending more and more time on Stardoll and 'growing up' with the
platform, said Mattias Miksche, CEO of Stardoll. "The redesign is a reflection of this, as we continue
to develop a more mature and aspirational brand, that still allows the community to operate in a safe
and private environment."
More about Stardoll
social gaming destination for teenagers. It's a virtual world where teens come together to create a
"MeDoll" in their likeness, and express themselves through design, dress up and interacting with one
another. Stardoll offers a fun-filled approach to fashion, celebrity and making friends. Drawing on a
worldwide audience of girls, aged 9-17, the site offers an extensive collection of garments, home
designs, and accessories and make up from a variety of real world and virtual brands.
Scandinavian-born Liisa who was inspired by a childhood passion for paper dolls founded Stardoll
in 2004. Stardoll has doubled in growth over the past year to 69 million registered users, enabling
young women to hone their fashion and style skills through hand-crafted fashions, fashion houses
and
over 800 celebrity dolls that are updated weekly.
For more information, contact:
Joan Lockwood, Marketing & PR Europe
Stardoll Network
Tel: +44-020-7292-7143
Email: joan@stardoll.com
SOURCE: Stardoll
NEWS 
