Super Cheap Auto Group (sul) Update On Half Year Trading Performance 1

27 January 2010



ASX/Media Announcement


Super Cheap Auto Group (SUL) Update on Half Year
Trading Performance
Since the last trading announcement at the Group's annual general meeting in
October 2009, the Group has continued to trade strongly ahead of the prior
comparative period.

As a result, sales growth in the Group's three businesses for the 26 weeks to
26 December 2009 was as follows:

Total Like for Like
Growth Growth

Supercheap Auto 7.7% 6.1%
BCF Boating Camping Fishing 23.4% 8.8%
Goldcross Cycles 24.4% n/a

Group 11.9% n/a


Subject to the finalisation of half year accounting entries, the Group is forecasting
that Group EBITA (Earnings before interest, tax and amortisation) will be in the
vicinity of 20% to 21% higher than the prior comparative period.

The positive sales performance at Supercheap Auto and BCF Boating Camping
Fishing has been augmented by improvements in gross margin and a reduction in
operating costs as a % of sales. EBITA margins are forecast to grow by around 40
basis points at Supercheap Auto and by around 120 basis points at BCF Boating
Camping Fishing compared to the prior comparative period.

Sales and gross margin performance at Goldcross Cycles has been below business
plan expectations and the business is forecast to record an EBITA loss of around
$3.5 million. As a result of this underperformance, the Directors are reviewing the
carrying value of the $8.1 million goodwill arising from the acquisition of the
Goldcross Cycles business. The Directors expect to record a write down of
approximately $2 million.



SUPER CHEAP AUTO GROUP LIMITED ABN 81 108 676 204
751 GYMPIE ROAD, LAWNTON QUEENSLAND 4501, AUSTRALIA POSTAL: PO BOX 344, STRATHPINE QLD 4500,
AUSTRALIA
TELEPHONE: 07 3482 7500 FAX: 07 3205 8522


Super Cheap Auto Group Limited Page 2




The Group will announce its finalised 2010 half year trading results on 18 February
2010.

Super Cheap Auto Group Managing Director, Mr. Peter Birtles, said that the overall
Group results were very pleasing.

"The momentum that we have established over the last three financial years has
been maintained and, although we expect that the rate of sales growth will slow in
the 2nd half of the year, we anticipate that we will deliver solid like for like sales
growth and continue to improve EBIT margins," said Mr. Birtles.

"We remain confident that we can establish a profitable Goldcross Cycles business
and are in the process of finalising a revised business plan."

"Our store opening program is ahead of plan this year and we expect to open a
further two Supercheap Auto stores and four BCF Boating Camping Fishing stores in
the 2nd half of the year, said Mr. Birtles.

ENDS

For further information: Mr Peter Birtles Mr Gary Carroll
Managing Director Chief Financial Officer
Super Cheap Auto Group Super Cheap Auto Group
07 3482 7500 07 3482 7500

Released through: Miss Jo-Anne Modesti
Consultant
Phillips Group
07 3230 5000