Super Cheap Auto Group Announces Sales Growth For The 17 Weeks To October 24 1

28 October 2009





ASX/Media Announcement


Super Cheap Auto Group (SUL) Announces
Sales Growth for the 17 Weeks to 24 October 2009

Super Cheap Auto Group Limited (ASX: SUL) announced today that sales for the 17
weeks to 24 October 2009 had grown by 16.1% over the prior year's comparative
period.

Sales performance across the Group was as follows:

17 weeks to 17 weeks to Like for like
Total growth
24 Oct 09 25 Oct 08 growth
%
$m $m %

Supercheap Auto 206.6 184.2 12.2% 10.0%



BCF (Boating 65.7 51.6 27.3% 14.3%
Camping Fishing)

Goldcross Cycles 6.0 4.0 50.0% *

Group 278.3 239.8 16.1%


Super Cheap Auto Group Managing Director, Mr Peter Birtles, said the company had made
an excellent start to the year, with both established businesses, Supercheap Auto and BCF,
delivering strong like for like sales growth and small improvements in underlying gross
margin.



*Goldcross Cycles like for like performance in the 17 weeks to 24 October 2009 is not comparative due to
changes in ranging, merchandising and promotional strategies.

.../2


SUPER CHEAP AUTO GROUP LIMITED ABN 81 108 676 204
751 GYMPIE ROAD, LAWNTON QUEENSLAND 4501, AUSTRALIA POSTAL: PO BOX 344, STRATHPINE QLD 4500, AUSTRALIA
TELEPHONE: 07 3482 7500 FAX: 07 3205 8522


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"This level of like for like growth is exceptional and we anticipate a slowing of growth rates
back to established long term trends once we move into the Christmas period and the
second half of the year, as the benefits of the Government stimulus package and low interest
rates wash out of the retail market," Mr Birtles said.

"Despite this, we are confident our businesses will continue to grow at a faster rate than the
markets in which they operate and that we can continue to deliver incremental improvements
in our EBIT margins."

During the 17 weeks, Supercheap Auto opened five new stores to bring total stores trading to
261. Fifteen existing stores were refurbished during the same period. It is anticipated that
Supercheap Auto will open a further five stores and refurbish a further 25 existing stores
during the balance of the financial year.

BCF has opened two new stores to bring total store numbers to 61. The business expects to
open four more stores during the remainder of the financial year and has acquired the
Explore Outdoors store in Dubbo, New South Wales at the end of October 2009.

Goldcross Cycles operates 18 stores in Melbourne and South East Queensland. No new
stores are planned in this financial year. A program of store refurbishment commenced in
October 2009.



ENDS


For further information please contact:
Peter Birtles, Gary Carroll
Managing Director Chief Financial Officer
Super Cheap Auto Group Super Cheap Auto Group
Ph: 07 3482 7500 Ph: 07 3482 7500

Released through:
Jo-Anne Modesti Clarissa Lynch
Consultant Manager
Phillips Group Phillips Group
Ph: 07 3230 5000 Ph: 07 3230 5000
Mob: 0421 814 928 Mob: 0433 783 129