MEDIA RELEASE PR35537
Susan Odell Joins TechWeb's Light Reading as Vice President of Sales and Marketing
NEW YORK, July 29 /PRNewswire-AsiaNet/ --
TechWeb's Light Reading Communications Network (http://www.lightreading.com/), the leading
research-led media company serving the global communications marketplace, today announced that
Susan Odell has joined the company in the newly created position of Vice President of Sales and
Marketing.
Odell, who previously held positions as Vice President, Product Management, and Vice President,
International, with TechTarget, will lead Light Reading's global media sales and marketing staff and be
charged with ensuring that Light Reading's online sales, marketing, and product strategy meet the
demands of the worldwide communications industry.
"We see tremendous opportunity in the global communications market, and the addition of Susan
Odell to the management team reflects our continued investment in the expansion of TechWeb's Light
Reading Communications Network," said Tony Uphoff, CEO of TechWeb. "With the promotions of
Michelle Gray and Todd Marquez to publishers of Light Reading's Unstrung and LR's Cable Digital
News sites, respectively, and Amy Averbook to Corporate Director of Marketing and Product
Development, we now have the sales, marketing, and product leadership team on LRCN to take our
growth to the next level."
Odell has proven technology media and leadership experience working on major brands across IDG,
CMP, TechTarget, and Safari Books Online. At TechTarget, Susan helped build the company's
Product Management department from scratch, building its headcount to 15 people. She also
increased Tech Target's International revenues to $3 million through a number of acquisitions, joint
ventures, and licensing agreements with media companies in more than 20 countries.
"Susan's online product development experience will help Light Reading build on its position as by
far the largest and most influential online media brand in the communications industry," said Joseph
Braue, SVP/Group Director of Light Reading. "And her international media market expertise will be
especially valuable as we accelerate our global initiatives such as Light Reading Asia and Light
Reading China, and expand our event business into India." Odell will be based in Light Reading's
Framingham, Mass., office.
About Light Reading
focused event company serving the $3 trillion worldwide communications market. Lightreading.com is
the ultimate source for technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy
Reading and Pyramid Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly
20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo
London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for
cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in
August 2005 and operates as a unit of TechWeb.
About TechWeb
innovative business focused on serving the needs of technology decision-makers and marketers
worldwide. TechWeb produces the most respected and consumed media brands in the business
technology market. Today, more than 13.3 million* business technology professionals actively engage
in our communities created around our global face-to-face events including Interop, Web 2.0, Black
Hat, and VoiceCon; online resources like Light Reading, Intelligent Enterprise, InformationWeek.com,
bMighty.com, and Financial Technology brands; and the market leading, award-winning
InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services such as next-generation performance
marketing, custom media, research, and analyst services. TechWeb is a division of United Business
Media, a global provider of news distribution and specialist information services with a market
capitalization of more than $2.5 billion.
* 13.3 million business decision-makers: based on # of monthly connections
United Business Media Limited is a leading global business media company. We inform markets and
bring the world's buyers and sellers together at events, online, in print, and with the information they
need to do business successfully. We focus on serving professional commercial communities, from
doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around
the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve
these communities, helping them to do business and their markets to work effectively and efficiently.
Contact
Amy Averbook
TechWeb's Light Reading
212 925-0020 ext.112
averbook@lightreading.com
SOURCE: Light Reading
CONTACT: Amy Averbook,
TechWeb's Light Reading,
+1-212-925-0020 ext.112,
averbook@lightreading.com
(UBM.L)
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