MEDIA RELEASE PR37243
TAG Heuer Celebrates Double Anniversary in Style at the McLaren Technology Center
WOKING, Nov. 30 /PRNewswire-AsiaNet/ --
- Racing Legends, Jetsetters and Journalists on Hand at pre-BaselWorld Party to Fete Legendary Swiss
Watchmaker's 150th Anniversary and 25th Year With McLaren in F1.
Motor-racing greats Lewis Hamilton joined Vodafone McLaren Mercedes Team Principal Martin Whitmarsh,
McLaren Automotive Chairman Ron Dennis, TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-
Christophe Babin and more than 120 international journalists at the McLaren Technology Centre (MTC) on
Wednesday to celebrate TAG Heuer's 150th anniversary and the 25th year of its winning partnership with McLaren
in F1.
Long-time TAG Heuer Ambassador Lewis Hamilton, wearing his 2009 driving suit and helmet, marked the
quarter century in style by arriving at the party behind the wheel of a 1986 F1 McLaren race car, once driven by
world champion Alain Prost.
Guests at the lavish cocktail and dinner party in the Sir Norman Foster-designed Centre were given a sneak
preview of two new TAG Heuer creations and complimentary copies of the just-released TAG Heuer: 150 Years,
a beautifully illustrated commemorative book from Editions Assouline.
In over 200 pages, TAG Heuer: 150 Years outlines the brand's unique trajectory from the small, artisanal
workshop of Edouard Heuer in the Swiss Jura to world leader in luxury sports watches, chronographs and
professional sports timekeeping. The book was presented by Edouard Heuer's great-grandson, Jack Heuer, TAG
Heuer's Honorary Chairman and one of the watch industry's most brilliant innovators.
"We are of course proud of our accomplishments but also grateful to have so much to celebrate," said TAG
Heuer CEO and President Jean-Christophe Babin, who opened the festivities with 2008 FIA World Champion and
long-time TAG Heuer Brand Ambassador Lewis Hamilton. "A century and a half of pioneering innovation at the
avant-garde of Swiss engineering and design, and a quarter-century with McLaren - one of the longest-running
sponsorship agreements between a brand and a racing team in the history of Formula One."
TAG Heuer's partnership with McLaren, begun in 1985, is one of the most successful in sports, with six FIA
Constructors' World Championship titles and nine FIA Drivers' World Championship titles to its name. To date,
TAG Heuer and its partners have developed 6 exclusive SLR chronographs, each a stellar work of design and
function reflecting the values common to both the brand and the team: passion, performance and sporting prestige.
The true stars of the party were the brand's two latest creations, the SILVERSTONE, a "one off" re-edition of one
of TAG Heuer's most iconic timepieces, and the CALIBRE 1887, an avant-garde chronograph movement made
entirely in-house.
For more information about the SILVERSTONE and the CALIBRE 1887, please click on the following link:
SOURCE: TAG Heuer
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