MEDIA RELEASE PR36872
TAG Heuer MERIDIIST Automobili Lamborghini New Luxury Mobile Phone
PARIS, Nov. 2/PRNewswire-AsiaNet/ --
Inspired by the mythic Lamborghini Murciélago, TAG Heuer, the
world leader in luxury sports watches and chronographs has teamed up with the
famous Italian super sports car manufacturer to create the limited-edition
In tribute to the year Automobili Lamborghini was founded,
1963 pieces of this finely-tuned device will be sold worldwide.
"TAG Heuer has revolutionized first timekeeping and now luxury
mobile phone industry by finding technological inspiration in professional
motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for
TAG Heuer Communication Instruments.
Housed in black titanium carbide coated 316L stainless steel,
the design of the MERIDIIST Automobili Lamborghini phone references the super
sports car down to its famed signature on the battery cover - the same as on
the Lamborghini Murciélago LP 640's V12 engine block. The back of the device
is engraved with its limited edition number while the keyboard is customized
with Automobili Lamborghini's trademark Taurus bull on the steel central
button.
The MERIDIIST Automobili Lamborghini phone is luxuriously
crafted and detailed, marrying the most prestigious materials and advanced
components in the watchmaking and automotive worlds. The display is made from
60.5 carats of scratch-resistant sapphire crystal. Its battery life is
unrivalled and offers a seven hours talk time or 28 days standby power.
"The MERIDIIST Automobili Lamborghini phone epitomizes TAG
Heuer consistency in inspiring and framing its diversification, combining
technology and design, and partnering with the best sports car brands.. We
are very proud of this new partnership with such a great brand as
Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer
Group.
The excellence of the finished product is guaranteed through
the involvement of the TAG Heuer communication instrument's licensee ModeLabs
Group who provided its expertise and know how in the development and the
manufacturing of exclusive tailor made handsets.
The TAG Heuer MERIDIIST Automobili Lamborghini phone will be
available in November at selected TAG Heuer and Lamborgini retailers
About TAG Heuer
TAG Heuer, the global leader in prestigious sports watches and
chronographs since 1860, is currently the flagship brand of timepieces of the
LVMH group. TAG Heuer is the first watchmaker ever to master luxury
chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th
of a second.
Sarah Garcia, +33(0)1-43-12-12-04, info.meridiist@modelabs.com
SOURCE: TAG Heuer SA
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