FOR IMMEDIATE RELEASE
Technology Experts Offer Marketers 10 Ideas to Create More Effective Online
Campaigns
Industry Insiders Provide Tips on How to Integrate Online Marketing Technologies to
Deliver Results
Sydney, Australia (10 Sept., 2010) – Global email marketing and interactive marketing
provider ExactTarget released a new executive briefing today, giving marketers exclusive
insight from the world’s top technology providers on how integrating marketing technologies can
boost customer engagement, save time and money and drive additional revenue.
Featuring advice from 10 industry experts including Microsoft, Omniture, ATG, SAP,
Bazaarvoice, Razorfish and others, the briefing provides best practices on integrating email
marketing and interactive marketing with other online technologies such as customer
relationship management (CRM), Web analytics and ecommerce platforms.
“Marketers continue to waste time and resources managing data in multiple locations,” said
Scott Roth, ExactTarget’s senior director of partner marketing and alliances. “Software
integrations provide organisations a way to look at the complete picture when it comes to
customer data by streamlining processes and reallocating precious time to understanding
customers’ wants and needs.”
The 10 Ideas to Turn Data into Results briefing offers marketers practical tips on how to use
data from all online systems to create more effective and targeted marketing campaigns. Key
topics in the briefing include:
Proven advice for increasing customer engagement with more personalised, timely and
relevant marketing.
How integrating marketing technologies allows for quicker identification of trends and
opportunities.
Why consumer adoption of social media, mobile marketing and online shopping makes
systems integration more important than ever before.
“Software integration is much more than just fitting pieces of technology together,” said Sam
Decker, chief marketing officer, Bazaarvoice. “It’s about creating seamless, meaningful, and
impactful interactions with your customers—and generating conversations that help shoppers
buy more and come back more often.”
“Integration is about bringing your marketing infrastructure together in a way that’s not in silos
and separate like so many customer records today,” said Scott Rhodes, Razorfish group
director of operations for global CRM/eCRM Solutions. “In order for brands to be successful and
create an informed experience, marketers must have the data to enable, the technology to
deliver, the processes to connect, and the intelligence to learn and evolve.”
The 10 Ideas to Turn Your Data into Results briefing is attached or available for free download
The launch of the briefing follows the release of ExactTarget’s Facebook X-Factor report, a
study of how consumers interact with brands online based on a series of focus groups,
interviews and surveys conducted in March and April. The report is the fifth in the six-part
Subscribers, Fans & Followers research series set for release through September designed to
provide marketers exclusive insight into how U.S. consumers’ interact with organisations online.
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive
marketing solutions. The company’s software as a service technology provides organisations a
single platform to connect with customers via triggered and transactional email, integrated text
messaging, landing pages and social media. Supported by collaborative global services teams,
ExactTarget’s technology integrates with more sales and marketing information systems than
any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and
Webtrends among many others. ExactTarget’s software powers permission-based multi-
channel communications for thousands of organisations around the world including
Expedia.com, Fairfax Digital, Best Buy, CareerBuilder.com, Gannett Co., Inc., Tennis Australia,
-Ends-
Media Contacts:
Corrie McLeod (Espresso Communications for ExactTarget) – 0419.526.848 or
corrie@espressocomms.com.au
Mitch Frazier (ExactTarget) – 317.275.5034 or mfrazier@ExactTarget.com
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