TechWeb's Light Reading Communications Network Acquires the RCR Wireless
Subscriber Database
MEDIA RELEASE PR34894
NEW YORK, June 3 /PRNewswire-AsiaNet/ --
Addition of 60,000 Qualified Wireless Communications Decision Makers Will
Fuel Growth Of Light Reading’s Unstrung Website, Live Events,
Webinars, and Research
leading integrated publishing, events, and research company serving the global
communications marketplace, today announced that it has acquired RCR Wireless’
database of more than 60,000 qualified email addresses. The company plans to use
the list to fuel growth for the Webinars, events and Website of Unstrung, Light
Reading’s authority on wireless communications technologies, and for research
services from Heavy Reading and Pyramid Research.
“For years RCR Wireless was the leading print brand in the mobile space, with
a powerful database of mobile carrier executives, vendors, and other industry
stakeholders,” said Joseph Braue, SVP and Group Director of Light Reading. “Now
that these decision makers are part of the Light Reading community, they will
have access to an unparalleled set of global, integrated media, research, and
information resources.”
industry, with a unique focus on the industry’s move to the new 4G networks. The
brand has an established, respected editorial team, including Site Editor Dan
Jones, who consistently breaks the news that drives this marketplace, and
International Mobile Industry Editors Ray LeMaistre and Michelle Donegan. The
robust Unstrung editorial offering includes expert commentary on industry trends
from Heavy Reading and Pyramid Research mobile analysts. Light Reading is in
discussions with RCR editors about writing for the site and contributing news and
thoughtful analysis on the wireless industry.
RCR Wireless was the leading print publication in the mobile space until it
was closed in early March. The RCR Wireless brand was recently acquired by Arden
Media, which produces a telecom careers site and which has announced plans to
continue the RCR online brand with new content, but focus it on “relevant
industry employment information.”
In addition to Unstrung’s complimentary news service, Light Reading will
offer the former RCR Wireless audience access to a complete range of integrated
media products serving the global mobile industry, including:
- Leading research reports on key mobile business and technology issues
such as the transition to new LTE/4G technology and the latest mobile
backhaul trends from Heavy Reading analysts Patrick Donegan and Gabriel
Brown
- Major reports on mobile broadband technology and applications around the
world by Pyramid Research’s worldwide staff of analysts, who are the
leaders in providing market growth and analysis for the communications
industry’s top emerging markets.
- Light Reading’s June 11 Mobile 2012 Virtual Conference, the mobile
industry’s largest-ever virtual conference, with 10 sponsors and a
registered attendance of more than 1,000 mobile carriers and industry
- And participation in a number of focused mobile industry events such as:
- Tower Summit @ CTIA, the largest exposition and conference focusing on
the cellular tower industry and the companies that serve it.
- The mobile industry’s first Policy Management and Deep Packet
Inspection Conference, produced at this year’s CTIA
- Two Mobile Backhaul Shows: Mobile Backhaul Atlanta, which took place in
May 2009, and Mobile Backhaul New York, which is scheduled for
September 22, 2009
“We are thrilled at this opportunity to expand our footprint by offering
access to our deep, diverse, and global content to such a qualified audience,”
added Braue.
About Light Reading
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology and
financial analysis of the communications industry, leading the media sector in
terms of traffic, content, and reputation. Light Reading’s research arms, Heavy
Reading and Pyramid Research, provide the most comprehensive communications
research, market data, and technology analysis in close to 100 markets around the
world. Light Reading produces nearly 20 targeted communications events including
TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @
CTIA, and Optical Expo, as well as focused one-day events tailored for cable,
mobile, and wireline executives. Light Reading was acquired by United Business
Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
technology communities, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million business technology professionals actively engage in our
communities created around our global face-to-face events including Interop, Web
2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent
Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands;
and the market leading, award-winning InformationWeek Magazine, TechNet Magazine,
MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-
to-end services such as next- generation performance marketing, custom media,
research, and analyst services. TechWeb is a division of United Business Media,
a global provider of news distribution and specialist information services with a
market capitalization of more than $2.5 billion
* 13.3 million business decision-makers: based on # of monthly connections
United Business Media Limited is a leading global business media company. We
inform markets and bring the world’s buyers and sellers together at events,
online, in print, and with the information they need to do business successfully.
We focus on serving professional commercial communities, from doctors to game
developers, from journalists to jewellery traders, from farmers to pharmacists
around the world. Our 6,500 staff in more than 30 countries are organized into
specialist teams that serve these communities, helping them to do business and
their markets to work effectively and efficiently.
Contact
Amy Averbook
Light Reading
212-600-3373
averbook@lightreading.com
SOURCE: Light Reading
CONTACT: Amy Averbook,
Light Reading,
+1-212-600-3373,
averbook@lightreading.com
(UBM.L)
__________________________________________________________________________________________
NEWS 
