MEDIA RELEASE PR35450
Telmar and Cuende Bring TOPS 2.0 Outdoor Media Planning System to World Markets
NEW YORK, July 21 /PRNewswire-AsiaNet/ --
Telmar Group Inc. is pleased to announce an alliance with Cuende
Infometrics S.A., Spain's leading Outdoor software engineers and developers.
Working with the Cuende organization, Telmar will bring together the best of
their respective Outdoor developments to create and deliver TOPS 2.0 to the
world's advertisers, agencies and Outdoor operators.
This alliance combines Telmar's global market penetration, all media
research and software experience with that of the Cuende organization. TOPS
2.0 will be adapted to the measurement systems in any market. The alliance
also will provide consulting services to any groups seeking outdoor
measurement solutions.
For the past 10 years Telmar has offered Outdoor Synergy and TOPS 1.0,
the leading Outdoor media planning systems primarily to the U.S. market
including the leading US Outdoor companies such as Clear Channel, JCDecaux
and CBS Outdoor, together with most of the leading media agencies.
In addition, Telmar has been retained by Transit Audit Bureau (TAB) to
model much of the data to be used in the soon to be delivered new Eyes-On US
Outdoor TAB Database.
"Telmar has always been known for innovation so we are excited to
continue this trend by releasing TOPS 2.0, the first world class Outdoor
Media Planning system. This partnership has all the right ingredients for
success and what makes this even nicer for us and our clients is that we all
just love working together," says Telmar Chairman & CEO Stanley Federman.
Established in 1968, Telmar is the leading global supplier of
media-planning software, revenue-management software and consulting services
to the media industry. Telmar serves thousands of users throughout the world
including the leading advertising agencies, advertisers, broadcasters,
Internet providers, publishers, out-of-home operators and researchers from 15
Established in 1991, CUENDE Infometrics designs and develops systems and
research tools particularly in the Outdoor media research field. Cuende has
developed numerous Outdoor research systems serving an impressive client list
including Out of Home Operators: Clear Channel, Cemusa, JCDecaux, Publimedia
CBS Outdoor TTPCabitel-Telefonica, Espacio Media agencies: Carat-Posterscope,
Media Planning Group, Universal-McCann, Initiative, Equmedia XL, Optimedia,
CICM, OMD, MindShare, Arena, Starcom and Zenith Media.
Cuende has also been selected to design and implement the system of
audience measurement in Australia for Outdoor Ads.
SOURCE: Telmar
CONTACT: Susan Lanzetta
Telmar Group Inc.
+1-212-725-3000
slanzetta@telmar.com
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