MEDIA RELEASE PR38194
Top Partners Sign Up to New Argentium Strategy
LONDON, Feb. 4 /PRNewswire-AsiaNet/ --
- New Partners and New Developments Signal Exciting Times for Argentium
Argentium International Limited, the company behind the Argentium premium
silver brand, today announced its new distribution strategy. At its heart is
a renewed focus on building best-in-class partnerships to help meet growing
demand for the highly tarnish-resistant alloy and to work with Argentium
International on the next exciting phase of Argentium innovation.
The first of several world-renowned companies to join Argentium
International's expert network is the Legor Group, which will be the
exclusive worldwide supplier of Argentium Silver grain. Richard Leyens, CEO
of Argentium International commented, "Legor Group is recognised as one of
our industry's most dynamic innovators with a heritage of outstanding quality
and service stretching back over 30 years. Legor Group represents an ideal
global supply partner and will support industry demand for Argentium grain
through their network of International offices in Italy, Thailand, Hong Kong,
USA, India and more."
"Through the first phase of development we have learnt the importance of
having partners that are best positioned to serve a diverse group of
customers, partners who can collaborate with us to further develop and grow
our products addressing differing industry applications."
New additions to the Argentium brand are expected later this year. Andrea
Basso, Head of Research and Development at Legor, has created demanding
criteria for the introduction of new Argentium alloys. These will be required
to pass four critical tarnish resistance tests that recreate the effects of
pollution, sweat, sunlight and swimming pools. Andrea Basso said,
"Traditional sterling silver would fail any one of these, while all Argentium
silver alloys must achieve 100% pass under each of the prescribed
conditions." Leyens said, "By applying this intensive test regime, we are
confident that Argentium's recognition as the most tarnish resistant alloy
available today will grow rapidly together with our increasing brand
awareness."
Further best-in-class suppliers, for mill products including Argentium
silver sheet and wire, will be announced before the end of March 2010. These
will serve European and US markets.
We are delighted to confirm the appointment of top Italian chain
manufacturer Livior Spa as the latest member to join our Argentium Approved
Manufacturers programme. Livior Spa is our very first approved supplier of
fine quality silver chain.
Andrea Berton of Livior comments that "Argentium is ideal for companies
who value quality and wish to rise above a crowded commodity market". There
is international awareness of the Argentium brand amongst retailers who
aspire to the colour and lustre of fine silver without the problems of rapid
tarnish - Argentium is the obvious solution."
For more information about Argentium Silver please visit:
Argentium Silver
Argentium Silver is a revolutionary alloy with unique qualities: highly
tarnish resistant, purer, whiter, stronger, harder than traditional sterling
silver.
About Argentium International
Argentium International delivers the benefits of Argentium Silver and the
Argentium brand to the global marketplace. Discovered in1991 by Peter Johns
the renowned Master Silversmith.
Press Office, T: +44-845-20970-970.
SOURCE: Argentium International Ltd
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