11 December 2009
TOYOTA REVEALS FIRST AUSTRALIAN BUILT HYBRID
Toyota Australia today revealed Hybrid Camry – Australia’s most fuel-efficient locally built car
–
at a spectacular event at its Altona manufacturing plant in Melbourne.
Hybrid Camry – with combined power of around 140kW from its 2.4-litre petrol engine and
electric drive motor – will produce less than 150 grams per kilometre of CO2. Toyota expects
the official figures to show Hybrid Camry will use at least 35 per cent less fuel than its locally
built six-cylinder competitors*.
More than 2000 Toyota employees were joined by the Australian Prime Minister, the Hon.
Kevin Rudd; Victorian Premier, the Hon. John Brumby; Federal Minister for Innovation,
Industry, Science & Research, Senator the Hon. Kim Carr; Victorian Industry and Trade
Minister, the Hon. Martin Pakula; Mr Yukitoshi Funo, Executive Vice President, Toyota Motor
Corporation; and His Excellency, Mr Takaahi Kojima, Ambassador of Japan, to mark the
historic event.
Toyota Australia President and CEO, Mr Max Yasuda, said Hybrid Camry represented one of
the most significant developments in Toyota’s 50-year history in Australia, believing it has the
potential to change the Australian automotive landscape and provide Australian motorists
with an affordable, environmentally responsible vehicle.
“We want to build a sustainable industry that provides innovative and attractive vehicles for
our customers and a technology and manufacturing base that attracts on-going investment.
We will have the unique advantage in our market of producing and selling a four-cylinder
hybrid family car. It will enable every household across the country to have the opportunity of
having a locally built hybrid in their driveway.”
Hybrid vehicles produce lower and cleaner emissions than standard engine technologies,
reduce fuel consumption and reduce the demand for oil.
”Both the Federal and Victorian governments have demonstrated their strong desire for the
local industry to build vehicles that help meet the challenges of climate change and a carbon-
constrained future. The support of Toyota Motor Corporation in Japan was a great vote of
confidence in the ability of our company. It has enabled us to respond to the needs of
Australian motorists by introducing fuel-saving and environmentally conscious technology as
a mainstream option,” Mr Yasuda said.
Toyota plans to build 10,000 vehicles a year for the domestic market and export 300 vehicles
to New Zealand. Hybrid Camry will be released to the market in February 2010. Pricing and
specifications will be available closer to the launch. Hybrid Camry is currently produced in
Australia, Japan, United States and Thailand.
…ends
*Fuel savings data based on ADR 81/02 combined cycle. Fuel consumption and emissions will vary depending on driving conditions/style,
vehicle conditions and options/accessories. Source of competitor emissions and fuel economy data, greenvehicleguide.gov.au, 11 December
2009.
For further information please contact:
Glenn Campbell
Heather Box
Manager Public Affairs
Corporate Manager, Corporate Affairs
T: (03) 9647 4557
T: (03) 9647 4533
M: 0417 381 692
M: 0417 540 624
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