MEDIA RELEASE PR37285
WISeKey Partners With Alinghi to Digitally Secure its Defense of the America's Cup
GENEVA , Nov. 30 /PRNewswire-AsiaNet/ --
WISekey, the bespoke digital security solutions company, was today named the sole provider of security
software and services to the high tech sailing syndicate, Alinghi, as it prepares to defend its trophy against
challenger BMW Oracle for the 33rd America's Cup in 2010. WISeKey SA will develop state of the art digital
security systems to protect Alinghi's operations and sailing technology during the entire event. The range of
services will include securing and hosting websites for both Alinghi and America's Cup, creating and
distributing biometric-protected electronic tokens to secure Alinghi operational and sailing communications on
site, and digital signature certificates to eliminate environmental waste for the syndicate's transactions and
facilities. WISeKey will also provide secure accreditation devices for all Alinghi facilities, including electronic
identity credentials and USB data storage security tokens.
"We are proud to be named the sole provider of Alinghi's electronic security solutions," said Carlos Moreira,
WISeKey's chairman and CEO. "WISeKey and Alinghi share many values. We both deeply believe in integrity,
excellence, and first rate technology above all. And we have a knack for building winning organizations in
Switzerland."
The deal is a coup for the ten-year-old company, repeating a success first achieved in the last America's
Cup in 2007. The America's Cup is the oldest active international sporting trophy and it is hotly contested and
very popular. The 2007 edition in Valencia captured television global audiences of up to 200 million viewers
and featured spying charges as boat syndicates grappled for an edge. High net worth individuals from all over
the world travel to the site to watch the races.
During the next America's Cup, WISeKey will release its next generation of WISeAuthentic products,
including the WISeNetBook and eKey+, a portable secure ID device to adapt the security services WISeKey
provides Alinghi to industries and governments with sensitive information, facilities, and online and off-line
events they want to improve with user-friendly and strong identity authenticating products and services.
"We are delighted to welcome back WISeKey as a sponsor of Alinghi for the 33rd America's Cup. As a team
we need to share and access confidential information, such as design data, so security is paramount in our
campaign to try and win the America's Cup again. Our partnership with WISeKey will ensure that we have the
optimum protection," says Ernesto Bertarelli, Alinghi team president.
The deal with Alinghi comes at the heels of other recent successes for WISeKey. The World Economic
Forum, the foundation renowned for its annual conference in Davos on ethics and globalization, on Sept. 10
named WISeKey a "New Champion" among "global growth companies at the forefront of demonstrating how
entrepreneurship, innovation, and technology can relaunch global growth." Also, this fall, WISeKey announced
plans to open operations in China and Abu Dhabi.Alinghi rejoins a cast of WISeKey clients and partners that
are diverse and top of the line, including Microsoft, luxury watchmaker Hublot and IKEA. WISekey will be
joining Hublot in this partnership with Alinghi combining the breakthrough technology WISekey has developed
for Hublot in the fight against counterfeiting.
FOR FURTHER INFORMATION
Please contact Dimitry Léger, WISeKey's corporate communications
director, at: Office: +41-22-594-3008, Mobile: +41-78-707-1786,
dleger@wisekey.com
SOURCE: WISeKey SA
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