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MEDIA RELEASE PR35231
XIAMETER(R) Brand Launches Expanded Online Marketplace for Silicone-based Products
MIDLAND, Mich., June 30 /PRNewswire-AsiaNet/ --
Dow Corning Web-enabled Business Increases Product Selection
and Creates Silicone Industry's Largest Online Marketplace
The XIAMETER(R) web-enabled marketplace from Dow Corning launched today
an expanded business model and new website to provide more products, better
functionality, and an easier method to order silicone-based products.
The XIAMETER(R) business features double the number of standard silicone
products than previously available, a new order entry platform with enhanced
self-service functionality, volume quantity options, and the ability to buy
from distributors for the first time.
"We're meeting customer needs by taking a proven successful business
model and making it more powerful," said XIAMETER(R) Global Executive
Director Shelley Bausch. "Standard silicones will be more easily accessible
with greater efficiencies and convenience."
Introduced by Dow Corning in 2002 as the first of its kind in the
silicone marketplace and unrivaled to date, the XIAMETER(R) business model
allows customers to purchase high quality, standard silicones ranging from
rubber bases and compounds to dimethyl fluids and emulsions, to sealants and
silanes at market-driven prices online. These materials are widely used as
performance enhancers by multiple industries, including personal care,
textile, energy, construction and automotive where they provide qualities
such as durability, stability, adhesion and weather resistance.
The changes are part of a business transformation strategy announced by
Dow Corning recently that focuses on helping customers be more efficient,
innovative and sustainable.
Key enhancements to the XIAMETER business include:
- All standard silicone products manufactured by Dow Corning
around the world will now be available under the XIAMETER brand.
- Volume and price options are now available to allow customers to
determine what works best for them.
- XIAMETER brand products will be available from local distributors
for customers who prefer local convenience, customized services or for
those that cannot meet minimum order quantities.
- The XIAMETER(R) website is now available in Chinese and Korean,
in addition to English.
"While we have made significant changes, we have kept our
industry-recognized commitment to delivering high-quality, reliable standard
silicones," said Bausch.
Products will be manufactured to the same specifications using the same
Dow Corning manufacturing locations. Chemical equivalency documents will be
provided under the XIAMETER brand to help customers transition between the
Dow Corning brand to the XIAMETER brand.
"Using an online business model makes efficient use of a customer's time,
allowing them to place an order when and where it's convenient for them, with
immediate confirmation of price, quantity, and ship date," Bausch said.
The expanded online capabilities are part of a process begun in 2002 when
Dow Corning introduced a two-brand strategy - focusing the Dow Corning brand
on full service and solutions offerings for customers who want innovation,
customization and expertise in addition to a portfolio of highly specialized
products. The XIAMETER brand was introduced with a focus on customers whose
purchasing decisions were driven by the needs for efficiency, high quality
products and large volume purchases without additional services. The XIAMETER
business model essentially unbundled the services offered by the Dow Corning
brand.
"We are making these changes because not only is the economy changing,
but our customer needs are changing. We want to deliver what they need,"
Bausch said. "This is part of a transformation for Dow Corning as a whole
that will enable us to focus on both innovation through the Dow Corning brand
as well as efficiency through the XIAMETER brand. Our ultimate goal is to
create a competitive advantage for our customers and provide economic,
environmental and social benefit across the globe."
Additional Information
- What The Experts Say
About XIAMETER
The XIAMETER(R) brand of Dow Corning Corporation, offers market-driven
prices for standard silicone products. Introduced in 2002, the business
offers more than 2,100 products including silicone fluids, sealants, silanes,
emulsions and rubber. The XIAMETER business is a no-frills model offering
cost effective products through streamlined services and a web-enabled order
platform. It's designed for customers who know what they need and do not
require additional services or technical support. Learn more at
About Dow Corning
to serve the diverse needs of more than 25,000 customers worldwide. A global
leader in silicones, silicon-based technology and innovation, Dow Corning
offers more than 7,000 products and services via the company's Dow Corning(R)
and XIAMETER(R) brands. Dow Corning is a joint venture equally owned by The
Dow Chemical Company (NYSE: DOW) and Corning, Incorporated (NYSE: GLW) . More
than half of Dow Corning's annual sales are outside the United States.
SOURCE: Dow Corning
CONTACT: Jarrod Erpelding
+1-989-496-1582
jarrod.erpelding@dowcorning.com
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