American Greetings Announces Fourth Quarter Results 
 
CLEVELAND, Apr. 28 /PRNewswire-AsiaNet/ -- 
 
    American Greetings Corporation (NYSE: AM) today announced its fourth 
quarter results for the fiscal quarter ended February 28, 2009. 
 
    Fourth Quarter Results 
    For the fourth quarter of fiscal 2009, the Company reported total revenue 
of $422.5 million, a pre-tax loss from continuing operations of $67.9 
million, and a loss from continuing operations of $50.1 million or $1.13 
per share (all per-share amounts assume dilution). For the fourth quarter of 
fiscal 2008, the Company reported total revenue of $493.2 million, pre-tax 
income from continuing operations of $12.7 million, and income from 
continuing operations of $15.6 million or 31 cents per share. 
 
    During the fourth quarter of fiscal 2009, the Company recognized non-cash 
pre-tax goodwill impairment charges of $47.3 million (after-tax of 
approximately $42.6 million) that reduced earnings per share by 97 cents 
during the quarter. 
 
    In addition, the Company recognized expenses in its licensing business 
primarily due to changes in market conditions that caused a change in 
ultimate revenues related to animated video productions of $16.4 million 
(after-tax of approximately $10.0 million) that reduced earnings per share 
by 23 cents during the quarter. 
 
    The Company recorded a non-cash pre-tax long-lived asset impairment 
charge within the Retail Operations segment of $1.5 million (after-tax of 
approximately $0.9 million) that reduced earnings per share by 2 cents 
during the quarter. 
 
    The Company also announced on December 9, 2008, the elimination of 
approximately 275 positions as part of a cost reduction effort. As a result 
of those and other position eliminations during the quarter, the Company 
recognized a pre-tax severance charge of $7.5 million (after-tax of 
approximately $4.6 million) that reduced earnings per share by 10 cents. 
 
    Management Comments and Outlook 
    Chief Executive Officer Zev Weiss said, "This fiscal year we faced a 
challenging retail environment as a result of the steep economic downturn. We 
will continue to be even more vigilant in managing our supply chain and 
becoming more cost efficient. Our focus on efficiency, we believe, will help 
us drive a substantial improvement in cash flow next year and we are 
projecting cash flow from operating activities less capital expenditures to 
be at least $70 million. We are also excited about the recent acquisitions 
of Recycled Paper Greetings and the Papyrus brand, and satisfied that the 
sale of our Carlton Retail stores best positions our Company and those stores 
for success." 
 
    Financing Activities 
    Under the Company's $75 million share repurchase program, during the 
fourth quarter the Company purchased approximately 4.9 million shares of its 
common stock for $24.2 million. 
 
    Conference Call on the Web 
    American Greetings will broadcast its conference call live on the 
Internet at 9:00 a.m. Eastern time today. The conference call will be 
accessible through the Investor Relations section of the American Greetings 
be available on the site. 
 
    About American Greetings Corporation 
    For more than 100 years, American Greetings Corporation (NYSE: AM) has 
been a manufacturer and retailer of innovative social expression products 
that assist consumers in enhancing their relationships. The Company's major 
greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled 
Paper Greetings and Papyrus, and other paper product offerings include 
DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed 
cards and DateWorks calendars. American Greetings also has the largest 
collection of electronic greetings on the Web, including cards available at 
AmericanGreetings.com through AG Interactive, Inc. (the Company's online 
division). AG Interactive also offers digital photo sharing and personal 
publishing at PhotoWorks.com and Webshots.com and a one-stop source for 
online graphics and animations at Kiwee.com. In addition to its product 
lines, American Greetings also creates and licenses popular character brands 
through the American Greetings Properties group. Headquartered in Cleveland, 
Ohio, American Greetings generates annual revenue of approximately $1.7 
billion, and its products can be found in retail outlets domestically and 
worldwide. For more information on the Company, visit 
 
    Certain statements in this release may constitute forward-looking 
statements within the meaning of the Federal securities laws. These 
statements can be identified by the fact that they do not relate strictly to 
historic or current facts. They use such words as "anticipate," "estimate," 
"expect," "project," "intend," "plan," "believe," and other words and terms 
of similar meaning in connection with any discussion of future operating or 
financial performance. These forward-looking statements are based on 
currently available information, but are subject to a variety of 
uncertainties, unknown risks and other factors concerning the Company's 
operations and business environment, which are difficult to predict and may 
be beyond the control of the Company. Important factors that could cause 
actual results to differ materially from those suggested by these 
forward-looking statements, and that could adversely affect the Company's 
future financial performance, include, but are not limited to, the following: 
 
    - a weak retail environment and general economic conditions; 
 
    - the ability to successfully integrate acquisitions, including the 
      recent acquisitions of Recycled Paper Greetings and the Papyrus brand; 
 
    - the Company's ability to successfully complete the proposed sale of the 
      Strawberry Shortcake and Care Bears properties; 
 
    - the Company's successful transition of the Retail Operations segment to 
      its buyer, Schurman Fine Papers, and the ability to achieve the desired 
      benefits associated with this and other dispositions; 
 
    - retail consolidations, acquisitions and bankruptcies, including the 
      possibility of resulting adverse changes to retail contract terms; 
 
    - the ability to achieve the desired benefits associated with its cost 
      reduction efforts; 
 
    - competitive terms of sale offered to customers; 
 
    - the Company's ability to comply with its debt covenants; 
 
    - the timing and impact of investments in new retail or product 
      strategies as well as new product introductions and achieving the  
      desired benefits from those investments; 
 
    - consumer acceptance of products as priced and marketed; 
 
    - the impact of technology on core product sales; 
 
    - the timing and impact of converting customers to a scan-based trading 
      model; 
 
    - escalation in the cost of providing employee health care; 
 
    - the ability to successfully implement, or achieve the desired benefits 
      associated with, any information systems refresh the Company may  
      implement; 
 
    - the Company's ability to achieve the desired accretive effect from any 
      share repurchase programs; 
 
    - fluctuations in the value of currencies in major areas where the 
      Company operates, including the U.S. Dollar, Euro, U.K. Pound Sterling,  
      and Canadian Dollar; and 
 
    - the outcome of any legal claims known or unknown. 
 
    Risks pertaining specifically to AG Interactive include the viability of 
online advertising, subscriptions as revenue generators, the public's 
acceptance of online greetings and other social expression products, and the 
ability to gain a leadership position in the digital photo sharing space. 
 
    In addition, this release contains time-sensitive information that 
reflects management's best analysis as of the date of this release. American 
Greetings does not undertake any obligation to publicly update or revise any 
forward-looking statements to reflect future events, information or 
circumstances that arise after the date of this release. Further information 
concerning issues that could materially affect financial performance related 
to forward-looking statements can be found in the Company's periodic filings 
with the Securities and Exchange Commission, including the "Risk Factors" 
section of the Company's Annual Report on Form 10-K. 
 
                       AMERICAN GREETINGS CORPORATION                    
             FOURTH QUARTER CONSOLIDATED STATEMENT OF OPERATIONS         
                     FISCAL YEAR ENDED FEBRUARY 28, 2009                 
                                                                         
                                                                         
        (In thousands of dollars except share and per share amounts)     
                                                                         
                                           (Unaudited)                   
                              Quarter Ended            Year Ended        
                              -------------            ----------        
                           Feb. 28,    Feb. 29,    Feb. 28,    Feb. 29,   
                             2009        2008        2009        2008     
                           ---------   ---------   ---------   ---------  
                                                                         
    Net sales              $403,467    $471,875  $1,646,399  $1,730,784  
    Other revenue            19,052      21,358      44,339      45,667  
                             ------      ------      ------      ------  
    Total revenue           422,519     493,233   1,690,738   1,776,451  
                                                                         
    Material, labor and                                                  
     other production                                                    
     costs                  223,288     233,262     809,956     780,771  
    Selling,                                                             
     distribution and                                                    
     marketing expenses     153,818     176,778     618,899     621,478  
    Administrative and                                                   
     general expenses        55,753      67,261     226,317     246,722  
    Goodwill and other                                                   
     intangible assets                                                   
     impairment              47,277           -     290,166           -  
    Other operating                                                      
     income - net               (67)       (518)     (1,396)     (1,325) 
                                ---        ----      ------      ------  
                                                                     
    Operating (loss)                                                     
     income                 (57,550)     16,450    (253,204)    128,805  
                                                                     
    Interest expense          5,881       5,575      22,854      20,006  
    Interest income            (447)     (1,903)     (3,282)     (7,758) 
    Other non-operating                                                  
     expense (income) -                                                  
     net                      4,883          67       2,157      (7,411) 
                              -----          --       -----      ------  
                                                                     
     (Loss) income from  
     continuing operations                             
     before income tax                                                  
     (benefit) expense      (67,867)     12,711    (274,933)    123,968  
    Income tax                                                           
     (benefit) expense      (17,789)     (2,851)    (47,174)     40,648  
                            -------      ------     -------      ------  
                                                                     
     (Loss) income from                                                   
     continuing                                                          
     operations             (50,078)     15,562    (227,759)     83,320  
                                                                     
    Loss from                                                            
     discontinued                                                        
     operations, net of                                                  
     tax                          -           -           -        (317) 
                              -----       -----       -----       -----  
                                                                         
    Net (loss) income      $(50,078)    $15,562   $(227,759)    $83,003  
                           ========     =======   =========     =======  
                                                                     
     (Loss) earnings per  
     share - basic:                                   
       (Loss) income from                                                 
        continuing                                                       
        operations           $(1.13)      $0.31      $(4.89)      $1.54  
       Loss from                                                         
        discontinued                                                     
        operations                -           -           -       (0.01) 
                              -----       -----       -----       -----  
       Net (loss) income     $(1.13)      $0.31      $(4.89)      $1.53  
                             ======       =====      ======       =====  
                                                                     
     (Loss) earnings per share  
      - assuming dilution:                       
       (Loss) income from                                                 
        continuing                                                       
        operations           $(1.13)      $0.31      $(4.89)      $1.53  
       Loss from                                                         
        discontinued                                                     
        operations                -           -           -       (0.01) 
                              -----       -----       -----       -----  
       Net (loss) income     $(1.13)      $0.31      $(4.89)      $1.52  
                             ======       =====      ======       =====  
                                                                     
                                                                     
    Average number of                                                    
     common shares                                                       
     outstanding         44,144,203  50,895,638  46,543,780  54,236,961  
                                                                     
    Average number of  
     common shares  
     outstanding -                        
     assuming dilution   44,144,203  50,972,834  46,543,780  54,506,048  
                                                                     
    Dividends declared                                                   
     per share                $0.24       $0.10       $0.60       $0.40  
 
                  AMERICAN GREETINGS CORPORATION            
     FOURTH QUARTER CONSOLIDATED STATEMENT OF FINANCIAL POSITION 
                FISCAL YEAR ENDED FEBRUARY 28, 2009          
                                                      
                  (In thousands of dollars)               
                                         (Unaudited)       
                                         -----------       
                                   February 28,  February 29, 
                                      2009          2008 
                                    --------      --------  
                                                      
    ASSETS                                                
    CURRENT ASSETS                                        
      Cash and cash equivalents      $60,216    $123,500  
      Trade accounts receivable,                          
       net                            63,281      61,902  
      Inventories                    203,873     216,671  
      Deferred and refundable                             
       income taxes                   71,850      72,280 
      Prepaid expenses and other     162,175     195,017  
                                     -------     -------  
        Total current assets         561,395     669,370  
                                                      
    GOODWILL                          26,871     285,072  
    OTHER ASSETS                     368,958     420,219  
    DEFERRED AND REFUNDABLE                               
     INCOME TAXES                    178,785     133,762  
                                                      
    Property, plant and                                   
     equipment - at cost             958,081     974,073  
    Less accumulated depreciation    660,302     678,068  
                                     -------     -------  
    PROPERTY, PLANT AND                                   
     EQUIPMENT - NET                 297,779     296,005  
                                  ----------  ----------  
                                  $1,433,788  $1,804,428  
                                  ==========  ==========  
                                                      
                                                      
    LIABILITIES AND SHAREHOLDERS' EQUITY                  
    CURRENT LIABILITIES                                   
      Debt due within one year          $750     $22,690  
      Accounts payable               117,504     123,713  
      Accrued liabilities             75,673      79,345  
      Accrued compensation and                            
       benefits                       32,198      68,669  
      Income taxes payable            11,743      29,037  
      Other current liabilities      105,537     108,867  
                                     -------     -------  
        Total current liabilities    343,405     432,321  
                                                      
    LONG-TERM DEBT                   389,473     220,618  
    OTHER LIABILITIES                149,820     181,720  
    DEFERRED INCOME TAXES AND                             
      NONCURRENT INCOME TAXES                             
       PAYABLE                        21,901      26,358  
                                                      
    SHAREHOLDERS' EQUITY                                  
      Common shares - Class A         37,043      45,324  
      Common shares - Class B          3,499       3,434  
      Capital in excess of par                            
       value                         449,085     445,696  
      Treasury stock                (938,086)   (872,949) 
      Accumulated other                                   
       comprehensive (loss)                               
       income                        (67,278)     21,244  
      Retained earnings            1,044,926   1,300,662  
                                  ----------  ----------  
        Total shareholders'                               
         equity                      529,189     943,411  
                                  ----------  ----------  
                                  $1,433,788  $1,804,428  
                                  ==========  ==========  
 
 
 
                 AMERICAN GREETINGS CORPORATION              
       FOURTH QUARTER CONSOLIDATED STATEMENT OF CASH FLOWS   
               FISCAL YEAR ENDED FEBRUARY 28, 2009           
                    (In thousands of dollars)                
                                                             
                                            (Unaudited)      
                                            Year Ended       
                                            ----------       
                                       February   February  
                                       28,        29, 
                                       2009       2008 
                                       --------   --------  
                                                         
    OPERATING ACTIVITIES:                                    
      Net (loss) income                $(227,759)   $83,003  
      Loss from discontinued                                 
       operations                              -        317  
                                         -------     ------  
      (Loss) income from continuing                          
       operations                       (227,759)    83,320  
      Adjustments to reconcile (loss) 
       income from continuing  
       operations to cash flows  
       from operating activities: 
        Goodwill and other intangible                        
         assets impairment               290,166          -  
        Net loss on disposal of fixed                        
         assets                            1,215        961  
        Depreciation and intangible  
         assets amortization              50,016     48,535  
        Deferred income taxes            (29,438)    (7,562) 
        Other non-cash charges            13,735      9,303  
       Changes in operating assets  
         and liabilities, net of  
         acquisitions and dispositions:          
          Trade accounts receivable       (6,413)    41,758  
          Inventories                        924    (28,456) 
          Other current assets            17,986     27,970  
          Deferred costs - net            27,596     53,438  
          Accounts payable and other                         
           liabilities                   (67,542)    18,934  
          Other - net                      2,554     (4,664) 
                                          ------     ------  
        Total Cash Flows From                                
         Operating Activities             73,040    243,537  
                                                         
    INVESTING ACTIVITIES:                                    
      Proceeds from sale of short-                           
       term investments                        -    692,985  
      Purchases of short-term                                
       investments                             -   (692,985) 
      Property, plant and equipment                          
       additions                         (55,733)   (56,623) 
      Cash payments for business                             
       acquisitions, net of cash                             
       acquired                          (37,882)   (76,338) 
      Cash receipts related to                               
       discontinued operations                 -      4,283  
      Proceeds from sale of fixed                            
       assets                                433      3,104  
      Other - net                        (44,153)         -  
                                         -------    -------  
        Total Cash Flows From                                
         Investing Activities           (137,335)  (125,574) 
                                                         
    FINANCING ACTIVITIES:                                    
      Increase in long-term debt         141,500     20,100  
      Reduction of long-term debt        (22,509)         -  
      Sale of stock under benefit                            
       plans                                 525     27,156  
      Purchase of treasury shares        (73,983)  (172,328) 
      Dividends to shareholders          (22,566)   (21,803) 
                                         -------    -------  
        Total Cash Flows From                                
         Financing Activities             22,967   (146,875) 
                                                         
    DISCONTINUED OPERATIONS:                                 
      Operating cash flows from                              
       discontinued operations                 -        (59) 
                                         -------    -------  
        Total Cash Flows from                                
         Discontinued Operations               -        (59) 
                                                         
    EFFECT OF EXCHANGE RATE CHANGES                          
     ON CASH                             (21,956)     7,758  
                                         -------    -------  
                                                         
    DECREASE IN CASH AND CASH                                
     EQUIVALENTS                         (63,284)   (21,213) 
                                                         
        Cash and Cash Equivalents at                         
         Beginning of Year               123,500    144,713  
                                         -------    -------  
        Cash and Cash Equivalents at                         
         End of Year                     $60,216   $123,500  
                                         =======   ========  
 
 
                     AMERICAN GREETINGS CORPORATION                  
             FOURTH QUARTER CONSOLIDATED SEGMENT DISCLOSURES         
                   FISCAL YEAR ENDED FEBRUARY 28, 2009               
                        (In thousands of dollars)                    
                                                                     
                                        (Unaudited)                  
                           Quarter Ended           Year Ended        
                           -------------           ----------        
                        February   February  February    February 
                        28,        29,       28,         29, 
                        2009       2008      2009        2008 
                        --------   --------  --------    -------- 
 
    Total Revenue:                                                   
    North American Social                                            
      Expression                                                     
       Products         $272,595   $286,948  $1,159,162  $1,187,520  
    Intersegment items    (9,136)   (13,788)    (57,547)    (57,210) 
    Exchange rate                                                    
     adjustment           (4,281)     1,178      (6,167)       (668) 
                         -------    -------   ---------   ---------  
    Net                  259,178    274,338   1,095,448   1,129,642  
                                                                 
    International Social                                             
      Expression                                                     
       Products           77,401     92,520     299,830     307,959  
    Exchange rate                                                    
     adjustment          (19,526)     1,200     (29,103)      3,367  
                         -------     ------     -------     -------  
    Net                   57,875     93,720     270,727     311,326  
                                                                 
    Retail Operations     64,879     77,348     183,913     198,271  
    Exchange rate                                                    
     adjustment           (3,813)       605      (5,101)       (922) 
                          ------     ------      ------     -------  
    Net                   61,066     77,953     178,812     197,349  
                                                                 
    AG Interactive        21,756     22,690      84,254      78,652  
    Exchange rate                                                    
     adjustment             (551)        62        (841)         63  
                          ------     ------      ------      ------  
    Net                   21,205     22,752      83,413      78,715  
                                                                 
    Non-reportable                                                   
     segments             23,195     24,522      62,338      59,356  
                                                                 
    Unallocated                -        (52)          -          63  
                                                                 
                        --------   --------  ----------  ----------  
                        $422,519   $493,233  $1,690,738  $1,776,451  
                        ========   ========  ==========  ==========  
                                                                 
                                                                 
    Segment (Loss) Earnings:                                         
    North American Social                                            
      Expression                                                     
       Products         $(22,160)   $23,417    $114,395    $220,285  
    Intersegment items    (6,821)   (10,304)    (42,535)    (42,953) 
    Exchange rate                                                    
     adjustment             (732)       670      (1,909)       (104) 
                          ------     ------      ------     -------  
    Net                  (29,713)    13,783      69,951     177,228  
                                                                 
    International Social                                             
      Expression                                                     
       Products           (1,866)    11,569     (81,616)     24,223  
    Exchange rate                                                    
     adjustment             (855)       233       3,947         513  
                          ------     ------      ------      ------  
    Net                   (2,721)    11,802     (77,669)     24,736  
                                                                 
    Retail Operations        549     11,372     (19,123)     (3,772) 
    Exchange rate                                                    
     adjustment             (148)       (10)       (108)        119  
                            ----     ------      ------       -----  
    Net                      401     11,362     (19,231)     (3,653) 
                                                                 
    AG Interactive          (259)    (1,909)   (161,503)      6,755  
    Exchange rate                                                    
     adjustment             (318)      (301)       (188)       (300) 
                            ----      -----     -------       -----  
    Net                     (577)    (2,210)   (161,691)      6,455  
                                                                 
    Non-reportable                                                   
     segments             (9,816)     1,181      (7,627)      3,779  
                                                                 
    Unallocated          (24,473)   (23,372)    (76,590)    (84,183) 
    Exchange rate                                                    
     adjustment             (968)       165      (2,076)       (394) 
                          ------     ------      ------      ------  
    Net                  (25,441)   (23,207)    (78,666)    (84,577) 
                                                                 
                        --------    -------   ---------    --------  
                        $(67,867)   $12,711   $(274,933)   $123,968  
                        ========    =======   =========    ========  
 
   SOURCE:  American Greetings Corporation 
 
    CONTACT: Gregory M. Steinberg 
             Treasurer and Director of Investor Relations  
             of American Greetings Corporation 
             +1-216-252-4864 
             investor.relations@amgreetings.com 
             (AM)