American Greetings Announces Third Quarter Results 
 
CLEVELAND, Dec. 24 /PRNewswire-AsiaNet/ -- 
 
    American Greetings Corporation (NYSE: AM) today announced its third quarter 
results for the fiscal quarter ended November 28, 2008.    
  
    Third Quarter Results  
    For the third quarter of fiscal 2009, the Company reported total revenue  
of $454.1 million, a pre-tax loss from continuing operations of $228.7  
million, and a loss from continuing operations of $193.3 million or $4.25 per  
share (all per-share amounts assume dilution).  For the third quarter of  
fiscal 2008, the Company reported total revenue of $485.8 million, pre-tax income 
from continuing operations of $44.1 million, and income from continuing  
operations of $29.1 million or 52 cents per share.  
 
    On December 9, 2008, the Company announced that as a result of the recent  
deterioration in the global economic environment, indicators arose during the  
third quarter requiring the Company to accelerate the process of reviewing its  
goodwill and other long-lived assets for impairment.  As a result of this 
accelerated review, the Company recorded, within the International Social 
Expression Products and AG Interactive segments, estimated non-cash pre-tax  
goodwill and other asset impairment charges of $242.9 million (after-tax of 
approximately $202.6 million) that reduced earnings per share by $4.46 during  
the quarter.  
 
    The Company also reviewed its long-lived assets within the Retail  
Operations segment.  As a result of that review, the Company recorded a   
non-cash pre-tax long-lived asset impairment charge of $3.9 million (after-tax  
of approximately $2.7 million) that reduced earnings per share by 6 cents during 
the quarter.  
 
    The Company also announced on December 9, 2008, the elimination of  
approximately 275 positions as part of a cost reduction effort.  As a result  
of those position eliminations, the Company recognized a pre-tax severance charge 
of $7.0 million (after-tax of approximately $4.7 million) that reduced  
earnings per share by 10 cents.  Partially offsetting these charges was a 
reduction of variable compensation expense of $11.1 million (after-tax of 
approximately $7.5 million), which increased the Company's earnings per share  
by 17 cents.  
 
    Chief Executive Officer Zev Weiss said, "The rapidly deteriorating economy  
has significantly impacted our business in the third fiscal quarter.  We are  
currently focused on taking additional steps to reduce our cost structure in  
order to position our business during this difficult economic period."    
  
    Outlook  
    As a result of the rapid changes in the economy and the uncertainty of the  
impact those changes will have on the business, the potential for additional  
retail store closures, and the finalization of the goodwill impairment tests,  
the Company is currently unable to provide definitive earnings guidance for the 
balance of this fiscal year.  
  
    Financing Activities  
    During the third quarter, the Company purchased approximately 300,000 shares 
of its common stock for $5.0 million completing the Company's $100 million share 
repurchase program announced in January 2008.  The Company has  
reduced its diluted share count by approximately 45 percent over the past four  
years.  
   
    Conference Call on the Web  
    American Greetings will broadcast its conference call live on the Internet  
at 9:00 a.m. Eastern time today.  The conference call will be accessible  
through the Investor Relations section of the American Greetings Web site at  
available on the site.  
  
    About American Greetings Corporation  
    For more than 100 years, American Greetings Corporation (NYSE: AM) has been a 
manufacturer and retailer of innovative social expression products that  
assist consumers in enhancing their relationships. The Company's major  
greeting card brands are American Greetings, Carlton Cards and Gibson, and other 
paper product offerings include DesignWare party goods, American  
Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. 
American Greetings also has the largest collection of electronic greetings on  
the Web, including cards available at AmericanGreetings.com through AG  
Interactive, Inc., the Company's online division. AG Interactive also offers  
digital photo sharing and personal publishing at PhotoWorks.com and  
Webshots.com and a one-stop source for online graphics, animations, and more  
at Kiwee.com. In addition to its product lines, American Greetings also  
creates and licenses popular character brands through the American Greetings  
Properties group. Headquartered in Cleveland, Ohio, American Greetings  
generates annual revenue of approximately $1.8 billion, and its products can  
be found in retail outlets domestically and worldwide, including Company-owned  
American Greetings and Carlton Cards stores. For more information on the  
  
    Certain statements in this release may constitute forward-looking  
statements within the meaning of the Federal securities laws. These statements  
can be identified by the fact that they do not relate strictly to historic or  
current facts. They use such words as "anticipate," "estimate," "expect," 
"project," "intend," "plan," "believe," and other words and terms of similar  
meaning in connection with any discussion of future operating or financial 
performance. These forward-looking statements are based on currently available  
information, but are subject to a variety of uncertainties, unknown risks and  
other factors concerning the Company's operations and business environment, which 
are difficult to predict and may be beyond the control of the Company.  
Important factors that could cause actual results to differ materially from those 
suggested by these forward-looking statements, and that could adversely  
affect the Company's future financial performance, include, but are not  
limited to, the following:   
    -- a weak retail environment and general economic conditions;  
    -- the ability to achieve the desired benefits associated with its cost   
       reduction efforts;  
    -- retail consolidations, acquisitions and bankruptcies, including the         
possibility of resulting adverse changes to retail contract terms;     -- 
competitive terms of sale offered to customers;  
    -- if the Company determines additional retail store closures are   
       necessary;  
    -- the timing and impact of investments in new retail or product   
       strategies as well as new product introductions and achieving the         
desired benefits from those investments;  
    -- consumer acceptance of products as priced and marketed;  
    -- the ability to successfully integrate acquisitions;  
    -- the impact of technology on core product sales;  
    -- the timing and impact of converting customers to a scan-based trading   
       model;  
    -- escalation in the cost of providing employee health care;  
    -- the ability to identify, complete, or achieve the desired benefits         
associated with productivity improvement projects;  
    -- the ability to successfully implement, or achieve the desired benefits   
       associated with any information systems refresh the Company may   
       implement;  
    -- whether the Company executes share repurchase programs or the ability   
       to achieve the desired accretive effect from any such share   
       repurchases;   
    -- whether the Company will be repaid our recent investment in its   
       first-lien distressed debt securities of another social expressions         
company;  
    -- the Company's ability to comply with its debt covenants;  
    -- the Company's ability to successfully complete, or achieve the desired   
       benefits associated with, dispositions, including the sale of the         
Strawberry Shortcake and Care Bears properties;  
    -- fluctuations in the value of currencies in major areas where the   
       Company operates, including the U.S. Dollar, Euro, U.K. Pound  
       Sterling, and Canadian Dollar; and  
    -- the outcome of any legal claims known or unknown.  
  
  
    Risks pertaining specifically to AG Interactive include the viability of  
online advertising, subscriptions as revenue generators, the public's  
acceptance of online greetings and other social expression products, and the  
ability to gain a leadership position in the digital photo sharing space.  
    In addition, this release contains time-sensitive information that  
reflects management's best analysis as of the date of this release. American  
Greetings does not undertake any obligation to publicly update or revise any  
forward-looking statements to reflect future events, information or  
circumstances that arise after the date of this release. Further information  
concerning issues that could materially affect financial performance related  
to forward-looking statements can be found in the Company's periodic filings  
with the Securities and Exchange Commission, including the "Risk Factors" section 
of the Company's Annual Report on Form 10-K for the fiscal year ended  
February 29, 2008.  
  
  
  
                          AMERICAN GREETINGS CORPORATION  
                THIRD QUARTER CONSOLIDATED STATEMENT OF OPERATIONS  
                       FISCAL YEAR ENDING FEBRUARY 28, 2009  
      
          (In thousands of dollars except share and per share amounts)  
      
                                                (Unaudited)  
                              Three Months Ended         Nine Months Ended                  
------------------------  ------------------------   
                           November 28, November 23, November 28, November 23,  
                               2008         2007        2008         2007                   
-----------  -----------  -----------  -----------  
    Net sales                $444,527     $475,015   $1,242,932   $1,258,909  
    Other revenue               9,557       10,751       25,287       24,309  
                           -----------  -----------  -----------  -----------  
    Total revenue             454,084      485,766    1,268,219    1,283,218  
      
    Material, labor and   
     other production   
     costs                    223,214      223,329      586,668      547,509  
    Selling, distribution   
     and marketing expenses   159,819      159,420      465,081      444,700  
    Administrative and   
     general expenses          50,841       60,875      170,564      179,461  
    Goodwill and other          
     intangible assets          
     impairment               242,889            -      242,889            -  
    Other operating income -    
     net                         (491)        (127)      (1,329)        (807)  
                           -----------  -----------  -----------  -----------  
  
    Operating (loss) income  (222,188)      42,269     (195,654)     112,355  
      
    Interest expense            6,634        4,835       16,973       14,431  
    Interest income              (947)      (2,122)      (2,835)      (5,855)  
    Other non-operating         
     expense (income) - net       792       (4,582)      (2,726)      (7,478)  
                           -----------  -----------  -----------  -----------  
      
    (Loss) income from          
     continuing operations  
     before income tax         
     (benefit) expense       (228,667)      44,138     (207,066)     111,257  
    Income tax (benefit)        
     expense                  (35,356)      15,018      (29,385)      43,499  
                           -----------  -----------  -----------  -----------  
      
    (Loss) income from          
     continuing operations   (193,311)      29,120     (177,681)      67,758  
      
    Loss from discontinued      
     operations, net of tax         -         (104)           -         (317)  
                           -----------  -----------  -----------  -----------  
    Net (loss) income       $(193,311)     $29,016    $(177,681)     $67,441  
                           ===========  ===========  ===========  ===========  
      
    (Loss) earnings per   
     share - basic:  
       (Loss) income from       
        continuing operations  $(4.25)       $0.53       $(3.75)       $1.23  
       Loss from discontinued   
        operations                  -            -            -        (0.01)  
                           -----------  -----------  -----------  -----------  
       Net (loss) income       $(4.25)       $0.53       $(3.75)       $1.22  
                           ===========  ===========  ===========  ===========  
      
    (Loss) earnings per share   
     - assuming dilution:  
       (Loss) income from       
        continuing operations  $(4.25)       $0.52       $(3.75)       $1.22  
       Loss from discontinued   
        operations                  -            -            -        (0.01)  
                           -----------  -----------  -----------  -----------  
       Net (loss) income       $(4.25)       $0.52       $(3.75)       $1.21  
                           ===========  ===========  ===========  ===========  
      
      
    Average number of   
     common shares   
     outstanding           45,460,385   55,022,689   47,343,640   55,350,736  
      
    Average number of   
     common shares   
     outstanding -   
     assuming dilution     45,460,385   55,466,351   47,343,640   55,726,990  
      
    Dividends declared   
     per share                  $0.12        $0.10        $0.36        $0.30  
  
  
  
                          AMERICAN GREETINGS CORPORATION  
            THIRD QUARTER CONSOLIDATED STATEMENT OF FINANCIAL POSITION  
                       FISCAL YEAR ENDING FEBRUARY 28, 2009  
      
                            (In thousands of dollars)  
                                                         (Unaudited)  
                                                ------------------------------  
                                                November 28,     November 23,   
                                                    2008              2007                  
------------     ------------  
    ASSETS  
    CURRENT ASSETS  
       Cash and cash equivalents                    $55,604          $71,117  
       Trade accounts receivable, net               163,463          205,709  
       Inventories                                  246,596          239,209  
       Deferred and refundable income       
        taxes                                        62,490           76,568  
       Prepaid expenses and other                   182,803          213,534  
                                                ------------     ------------  
         Total current assets                       710,956          806,137  
      
    GOODWILL                                         56,965          267,308  
    OTHER ASSETS                                    408,677          391,460  
    DEFERRED AND REFUNDABLE INCOME TAXES            166,269          111,959  
      
    Property, plant and equipment - at      
     cost                                           966,088          975,832  
    Less accumulated depreciation                   671,180          684,213  
                                                ------------     ------------  
    PROPERTY, PLANT AND EQUIPMENT - NET             294,908          291,619  
                                                ------------     ------------  
                                                 $1,637,775       $1,868,483  
                                                ============     ============  
      
    LIABILITIES AND SHAREHOLDERS' EQUITY  
    CURRENT LIABILITIES  
       Debt due within one year                    $247,945          $46,490  
       Accounts payable                             135,002          131,190  
       Accrued liabilities                           78,607           89,818  
       Accrued compensation and benefits             35,184           58,969  
       Income taxes payable                          36,686           31,255  
       Other current liabilities                    106,436           96,896  
                                                ------------     ------------  
         Total current liabilities                  639,860          454,618  
      
    LONG-TERM DEBT                                  200,684          200,975  
    OTHER LIABILITIES                               148,320          151,094  
    DEFERRED INCOME TAXES AND  
      NONCURRENT INCOME TAXES PAYABLE                17,229           31,877  
      
    SHAREHOLDERS' EQUITY  
       Common shares - Class A                       41,917           49,929  
       Common shares - Class B                        3,495            3,442  
       Capital in excess of par value               447,958          443,326  
       Treasury stock                              (918,826)        (780,044)  
       Accumulated other comprehensive      
        (loss) income                               (48,334)          22,982  
       Retained earnings                          1,105,472        1,290,284  
                                                ------------     ------------  
         Total shareholders' equity                 631,682        1,029,919  
                                                ------------     ------------  
                                                 $1,637,775       $1,868,483  
                                                ============     ============  
  
  
  
                          AMERICAN GREETINGS CORPORATION  
                THIRD QUARTER CONSOLIDATED STATEMENT OF CASH FLOWS  
                       FISCAL YEAR ENDING FEBRUARY 28, 2009  
                            (In thousands of dollars)  
      
                                                         (Unaudited)  
                                                      Nine Months Ended  
                                               ------------------------------  
                                               November 28,      November 23,   
                                                   2008               2007                  
------------      ------------   
    OPERATING ACTIVITIES:  
      Net (loss) income                          $(177,681)          $67,441  
      Loss from discontinued operations                  -               317  
                                               ------------      ------------  
      (Loss) income from continuing        
       operations                                 (177,681)           67,758  
      Adjustments to reconcile (loss)      
       income from continuing operations  
       to cash flows from operating     
       activities:  
        Goodwill and other intangible      
         assets impairment                         242,889                 -  
        Net loss (gain) on disposal of     
         fixed assets                                  642              (481)  
        Depreciation and amortization               37,732            36,016  
        Deferred income taxes                      (32,726)           (7,994)  
        Other non-cash charges                       8,053             5,719  
        Changes in operating assets and    
         liabilities, net of acquisitions   
         and dispositions:  
          Trade accounts receivable               (115,268)          (99,267)  
          Inventories                              (45,394)          (49,911)  
          Other current assets                      10,486            18,199  
          Deferred costs - net                       6,023            29,338  
          Accounts payable and other       
           liabilities                             (17,452)           38,419  
          Other - net                               (1,468)            4,768  
                                               ------------      ------------  
        Total Cash Flows From Operating    
         Activities                                (84,164)           42,564  
      
    INVESTING ACTIVITIES:  
      Proceeds from sale of short-term     
       investments                                       -           692,985  
      Purchases of short-term investments                -          (692,985)  
      Property, plant and equipment        
       additions                                   (44,320)          (37,394)  
      Cash payments for business           
       acquisitions, net of cash acquired          (15,625)          (51,256)  
      Cash receipts related to             
       discontinued operations                           -             4,283  
      Proceeds from sale of fixed assets               278             2,656  
      Other - net                                  (44,153)                -  
                                               ------------      ------------  
        Total Cash Flows From Investing    
         Activities                               (103,820)          (81,711)  
      
    FINANCING ACTIVITIES:  
      Reduction of long-term debt                  (22,509)                -  
      Net increase in short-term debt              227,845            23,800  
      Sale of stock under benefit plans                494            26,198  
      Purchase of treasury shares                  (51,190)          (74,572)  
      Dividends to shareholders                    (17,116)          (16,657)  
                                               ------------      ------------  
        Total Cash Flows From Financing    
         Activities                                137,524           (41,231)  
      
    DISCONTINUED OPERATIONS:  
      Operating cash flows from            
       discontinued operations                           -               (59)  
                                               ------------      ------------  
        Total Cash Flows from              
         Discontinued Operations                         -               (59)  
      
    EFFECT OF EXCHANGE RATE CHANGES ON     
     CASH                                          (17,436)            6,841  
                                               ------------      ------------  
      
    DECREASE IN CASH AND CASH EQUIVALENTS          (67,896)          (73,596)  
      
        Cash and Cash Equivalents at       
         Beginning of Year                         123,500           144,713  
                                               ------------      ------------  
        Cash and Cash Equivalents at End   
         of Period                                 $55,604           $71,117  
                                               ============      ============  
  
  
  
                          AMERICAN GREETINGS CORPORATION  
                  THIRD QUARTER CONSOLIDATED SEGMENT DISCLOSURES  
                       FISCAL YEAR ENDING FEBRUARY 28, 2009  
                            (In thousands of dollars)  
      
                                              (Unaudited)  
                               Three Months Ended        Nine Months Ended                  
-------------------------  ------------------------  
                           November 28, November 23, November 28, November 23,  
                              2008         2007          2008         2007                  
------------ -----------   -----------   -----------  
    Total Revenue:  
    North American Social  
     Expression Products     $322,853    $342,487      $886,567      $900,572  
    Intersegment items        (19,031)    (20,337)      (48,411)      (43,422)  
    Exchange rate   
     adjustment                (2,661)        942        (1,886)       (1,846)  
                          ------------ -----------   -----------   -----------  
    Net                       301,161     323,092       836,270       855,304  
      
    International Social  
     Expression Products       89,365      86,951       222,429       215,439  
    Exchange rate   
     adjustment               (10,797)      2,259        (9,577)        2,167  
                          ------------ -----------   -----------   -----------  
    Net                        78,568      89,210       212,852       217,606  
      
    Retail Operations          39,994      41,312       119,034       120,923  
    Exchange rate   
     adjustment                (1,895)        705        (1,288)       (1,527)  
                          ------------ -----------   -----------   -----------  
    Net                        38,099      42,017       117,746       119,396  
      
    AG Interactive             20,996      18,908        62,498        55,962  
    Exchange rate   
     adjustment                  (321)          2          (290)            1  
                          ------------ -----------   -----------   -----------  
    Net                        20,675      18,910        62,208        55,963  
      
    Non-reportable segments    15,581      12,507        39,143        34,834  
      
    Unallocated                     -          30             -           115  
                          ------------ -----------   -----------   -----------  
                             $454,084    $485,766    $1,268,219    $1,283,218  
                          ============ ===========   ===========   ===========  
      
      
    Segment Earnings (Loss):  
    North American Social  
     Expression Products      $48,496     $66,022      $136,555      $196,868  
    Intersegment items        (13,721)    (15,172)      (35,714)      (32,649)  
    Exchange rate   
     adjustment                (1,222)        775        (1,177)         (774)  
                          ------------ -----------   -----------   -----------  
    Net                        33,553      51,625        99,664       163,445  
      
    International Social  
     Expression Products      (80,478)     10,904       (79,750)       12,654  
    Exchange rate   
     adjustment                 4,883         250         4,802           280  
                          ------------ -----------   -----------   -----------  
    Net                       (75,595)     11,154       (74,948)       12,934  
      
    Retail Operations          (9,596)     (5,814)      (19,672)      (15,144)  
    Exchange rate   
     adjustment                    53          67            40           129  
                          ------------ -----------   -----------   -----------  
    Net                        (9,543)     (5,747)      (19,632)      (15,015)  
      
    AG Interactive           (160,907)      2,222      (161,244)        8,664  
    Exchange rate   
     adjustment                    93         (13)          130             1  
                          ------------ -----------   -----------   -----------  
    Net                      (160,814)      2,209      (161,114)        8,665  
      
    Non-reportable segments     1,614         263         2,189         2,598  
      
    Unallocated               (16,926)    (14,928)      (52,117)      (60,811)  
    Exchange rate   
     adjustment                  (956)       (438)       (1,108)         (559)  
                          ------------ -----------   -----------   -----------  
    Net                       (17,882)    (15,366)      (53,225)      (61,370)  
                          ------------ -----------   -----------   -----------  
                            $(228,667)    $44,138     $(207,066)     $111,257  
                          ============ ===========   ===========   ===========  
  
  
SOURCE  American Greetings Corporation 
 
    CONTACT:  Gregory M. Steinberg, Treasurer and Director of Investor  
Relations, American Greetings Corporation, +1-216-252-4864,  
investor.relations@amgreetings.com  
    (AM)  
 
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