About the Australian Shareholders' Association  
The Australian Shareholders Association (ASA), a not-for-profit organisation, has been protecting and advancing the 
rights of shareholders in Australian listed companies since 1960. With a focus on good company performance and 
governance, the ASA has been successful in raising the standard of corporate behaviour in Australia. Our extensive 
network of experienced company monitors review company performance and governance issues, analyse financial 
statements, raise concerns and vote at annual general meetings and report all of their insights to members. 
Shareholders can nominate the ASA to vote on their behalf at company meetings. The ASA also provides access to 
value for money, independent education seminars and workshops, regular meeting and discussion groups and a 
monthly magazine, Equity. 
 
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Telephone 1300 368 448 or (02) 9411 1505 | Fax (02) 9411 6663 | Email share@asa.asn.au | Web www.asa.asn.au   
MEDIA RELEASE 
 
Monday 23 March 2009 
ASA toughens stance on executive remuneration 
 
The Australian Shareholders Association (ASA) today released its new policy on Executive Remuneration.   
 
Commenting on the new policy, Chair of ASA board Helen Dent said, The ASA requires companies to 
meet a basic set of standards aimed at ensuring there is a link between executive remuneration and 
company performance.  The recent downturn in the market has highlighted the weak relationship 
between pay and performance, requiring us to strengthen our policy.  
 
Amongst the enhancements the ASA will require that long-term incentives are not paid to executives 
unless they have met performance criteria over at least four consecutive years.   
 
Ms Dent commented, Shareholders measure the long term over at least seven to ten years and it is 
appropriate that executives are measured likewise.  Key management personnel should be focussing on 
the health of the business not for one year but for four or more years. 
 
The policy goes further requiring executives to hold a meaningful portion of any incentive earned in 
company shares for at least another two years, even if they leave the position.   
 
Ms Dent said, Executives actions have long reaching consequences.  Requiring them to keep part of 
their pay invested in the company during and after employment will mean they make more sustainable 
decisions about strategy, performance and their successor. 
 
The ASA will be taking decisive action against companies where shareholders disapprove of the 
approach to executive remuneration.   
 
Ms Dent commented, Directors are responsible for setting executive remuneration.  They have the 
power to ensure that excessive payments to executives are a thing of the past.  If they continue to fail 
shareholders then it is not appropriate for them to remain on the board. 
 
If a company was a recipient of a shareholder backlash on executive pay last year, and directors have 
failed to remedy the situation, the ASA will hold those directors responsible and vote against their re-
election at the Annual General Meeting.  
 
The policy, Executive Remuneration, is attached. 
 
FOR FURTHER INFORMATION: 
Helen Dent 
Chair 
Mobile: 0404 822 307 
Stuart Wilson  
Chief Executive Officer 
Phone: 02 9411 6663 
Mobile: 0421 705 251 
 
 
 
 
 
 
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Executive Remuneration 
ASA Policy Statement: 23 March 2009 
 
Background 
 
Rates of increase in executive remuneration have accelerated over the past decade to such an extent 
that multi-million dollar packages have become commonplace in larger listed companies. The gaps 
between the pay of Australian CEOs and senior executives on the one hand, and other employees and 
the workforce in general on the other, have become huge and are the subject of increasing levels of 
valid criticism. 
 
Retail shareholders have long been sceptical of the need for Australian CEOs to be remunerated with 
such increasing largesse. They have questioned the necessity, often claimed by boards, of 
having to 
meet international standards set by the two highest paying regimes of USA and UK. They view with 
suspicion the advice of independent remuneration consultants contracted by, 
and accountable to, 
those same boards. Retail shareholders have widely condemned the large 
termination payments 
granted to CEOs and others who have left their positions on retirement, 
resignation or sometimes 
following unsatisfactory performance. There is also increasing 
concern about high levels of short-term 
incentive payments and the potential for executives to 
focus on achieving short-term goals to the 
detriment of the longer-term interests of shareholders. 
 
The structures of those components of remuneration packages which are classified as long-term 
and 
short-term incentive payments, often described as at risk, have been challenged with some 
success 
and it is now the norm for payments to require preset performance hurdles to be met. Nevertheless, 
progress here has been modest and there remains a widespread view that incentive payments are too 
easily given for performance which is satisfactory only and by no means superior, 
and that these 
payments are neither earned nor well aligned with returns generated for shareholders. 
 
Recent and current global financial turmoil and the accompanying massive diminution in 
shareholder 
wealth have reinforced the view that senior executive remuneration levels are 
excessive. Equally 
disturbing, in too many cases they have provided support to shareholders conclusions that 
incentives 
embedded within remuneration structures are not well aligned with the interests of shareholders and 
encourage activities that conflict with long term wealth creation. The Australian Shareholders 
Association (ASA) does not support statutory restrictions on remuneration levels and believes it is the 
responsibility of the boards of companies to deal with the problem. Nevertheless, ASA recognises an 
increasing risk of 
intervention by the Australian Government if the corporate sector fails to act. 
Consequently, ASA has prepared this updated policy paper for the guidance of listed companies. This 
updated policy position represents a hardening of ASAs position to one that is more reflective of the 
attitudes of retail shareholders towards remuneration issues. 
 
The ASA Position 
 
 
1. 
The structure and disclosure of executive remuneration should be concise, easily understood and 
transparent to investors. 
 
2. 
The base salaries of senior executives need to be and in the great majority of listed companies 
probably already are, at sufficient levels to provide full and appropriate compensation where 
performance is adequate but not superior. 
 
3. 
Incentive payments in addition to base salaries are acceptable where these reward superior, as 
against merely satisfactory, performance, which has been proven by the achievement of 
predetermined and challenging targets. 
 
 
 
 
 
 
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4. 
It is appropriate for the remuneration package of a CEO to include a substantial at risk element. As 
a broad indication only, intended as a guideline for any board which is planning the structures of its 
CEOs remuneration package, an incentive award equal to the amount of the base salary package 
is acceptable for a CEO who has achieved significantly superior performance. Payments which are 
significantly above this level, other than on an exceptional basis, are excessive and are 
unacceptable to retail shareholders. 
 
5. 
Long-term incentive (LTI) arrangements based on preset performance hurdles and properly aligned 
with the interests of shareholders are the appropriate means for providing CEOs, and possibly other 
senior executives, with motivation and reward for demonstrated superior levels of performance. 
Recommended guidelines for achieving this alignment are set out below. 
 
6. 
Short term incentives (STIs) are questionable as incentives for CEOs. They should be used only where 
the performance targets support and are entirely consistent with the companys long-term goals. STI 
arrangements may be appropriate for other senior executives, providing these awards are 
conditional upon achieving pre-set performance targets that are clearly disclosed to shareholders. 
 
7. 
Boards must not permit executives to enter into arrangements (such as hedging) which reduce the 
risk elements essential to effective incentive schemes.  
 
8. 
Termination payments to failed executives which are above statutory entitlements or that include 
additional amounts in lieu of notice are unacceptable to retail shareholders. Boards should consider 
this when negotiating departure conditions in employment contracts or subsequently. 
 
9. 
Golden parachutes are totally unacceptable to shareholders. Other lump sum payments additional 
to the agreed annual remuneration package, for example, executive retention payments, and 
compensation for benefits foregone at previous employers are also in principle unacceptable to 
shareholders. Any exceptions need to be very clearly described and strongly justified as being in the 
companys best interests in the remuneration report. 
 
10. 
Where there has been a significant, for example 20%, vote against a Remuneration Report by 
independent shareholders and the board concerned has failed to take appropriate corrective 
action, the ASA intends to vote undirected proxies against the re-election of any of the directors at 
the next AGM of that company. 
 
Guidelines  
 
Long-term Incentives  
 
1. 
ASA views long term incentives as a means of (i) rewarding executives for creating shareholder value 
and (ii) providing incentives to create further value. There is no single test that adequately meets the 
requirements of both objectives. Consequently, LTIs should be based on two components, each 
subject to achieving company performance above a hurdle threshold, with all details clearly set out 
for shareholders at the time of adoption: 
a. 
One component should be clearly aligned with shareholders interests and based on the 
achievement of total shareholder return (TSR) above the median for an appropriate 
comparator group. In this case vesting should commence at a modest level (no more than 
10%) only when the company achieves a 51st percentile ranking 
and should increase 
progressively to reach full vesting no earlier than at the 75th percentile of the group. 
b. 
The second component should provide an incentive to achieve long-term improvement in 
company performance, typically the achievement of a hurdle that is based on a pre-set and 
superior level of increase in company earnings. This can be measured by, for example, growth 
in earnings per share, return on funds employed or another verifiable metric that the board 
considers best reflects long-term progress across the cycle. 
 
2. 
LTI awards should be made in equity. 
 
 
 
 
 
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3. 
LTI performance should be assessed over a fixed period of no less than four consecutive years, with 
vesting at completion of the full assessment period. 
 
4. 
The share prices used within the calculation of the TSR, i.e. those at the start and end dates of the 
vesting period, may be subject to short-term smoothing in order to avoid the unintended effects of 
price volatility, (for example, averaging over the three month period around the start and ending 
dates of the vesting period). However in such cases the formula used must be specified within the LTI 
scheme at the outset. 
 
5. 
Should TSR be negative over the vesting assessment period there should be no award for that 
component, irrespective of relative performance against the comparator group. 
 
6. 
There should be no retesting of performance against LTI hurdles. The need for retesting is eliminated if 
the vesting period is adequate and short-term smoothing is adopted. 
 
7. 
In order to promote and support management succession and other strategic long-term objectives, 
CEOs equity-based plans should provide that a meaningful portion of any equity awards shall not be 
made available to the CEO for at least two years after vesting. This restriction should apply 
irrespective of whether the CEO remains in the position. 
 
8. 
There should be no company loans associated with LTIs as this decouples any alignment with 
shareholders interests that might otherwise have existed and is an inappropriate use of shareholders 
funds.  
 
Short-Term Incentives 
 
1. 
Around 50% of STI awards should be based on verifiable financial performance metrics at the 
company level and/or of the area of responsibility of the individual executive. 
 
2. 
The remainder of any award should be based on quantifiable performance indicators that are set at 
the start of the period. 
 
3. 
In the interests of transparency, the performance indicators used to determine STI awards should be 
disclosed to shareholders. Disclosure may be retrospective if necessary to avoid disclosing 
commercially sensitive information. 
 
4. 
Disclosure of STI amounts paid to senior executives should be supported by details of the maximum 
and minimum amounts available to be earned under the scheme. 
 
5. 
A proportion of STI awards (ASA recommends at least 50%) should be in the form of equity.  This equity 
must not be made available to the executive for at least two years after the end of the relevant 
performance period, irrespective of whether the executive remains in the position.