Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals New
Brainwave-Based Solutions
BERKELEY, Calif., Feb. 23 /PRNewswire-AsiaNet/ --
World's Leading Neurological Testing Firm Unveils Findings, Drawn Directly
From Brainwaves, That Financial Giants Can Follow To Rebuild Consumer
Confidence
As one financial giant after another falls to new lows, NeuroFocus, the
world's leading neurological testing company, put the power of brainwaves to work
to discover how those firms can help their battered brands recover.
Titled "Money Meltdowns, Minds, and Milliseconds", the company's new report
is based upon NeuroFocus' patented technologies and proprietary methodologies
that capture and analyze consumer's actual brainwave activity. NeuroFocus applies
its expertise on behalf of many of the world's largest companies, across dozens
of categories, to help them achieve maximum impact and effectiveness with their
product development and marketing programs.
The study is available at:
NeuroFocus tested consumers in its laboratory to determine exactly what
financial brand messages they responded to best, at the deep subconscious level
of their minds, where brand perceptions, brand loyalty, and purchase intent are
truly formed. The company is making public twenty of the findings drawn from the
study.
Specific guidance for companies flowing out of NeuroFocus' research include:
* Claims about institutions making "sacrifices" and applying "hard work" did
not resonate as well with consumers as positioning statements that emphasized
understanding "consumer pain"
* Age trumps beauty: older people shown in marketing and other materials
resonated better than younger people
* Imagery (especially photographs) that showcase families, solid structures,
'clarity in chaos', and light in darkness scored best in consumers' subconscious
* Blog postings are the most effective form of written advocacy - including
those written by parties with a vested interest in the subject
"When you are drowning in debt and suffering from severely depressed-or
nonexistent-earnings, and your previously-trusted brand is now a penny stock in
terms of consumer perceptions, this report can literally be a lifeline," said Dr.
A. K. Pradeep, Chief Executive Officer of NeuroFocus. "It offers a
straightforward series of clear, easily-executed steps that can be taken by
financial institutions to help regain credibility with consumers, and begin to
win back their confidence in the brand."
The study has inherent scientific credibility because it is based upon
consumers' actual brainwave responses, which provide uncorrupted data that is far
more precise, reliable, and actionable than conventional research methods such as
surveys and focus groups. Those methodologies cannot match NeuroFocus' EEG-based
neurological testing in terms of accuracy.
The new study becomes available as the financial industry in many markets
worldwide is suffering from record declines, with some legendary institutions on
the brink of collapse.
"There is zero margin of error now for these companies," Dr. Pradeep said.
"They cannot afford, literally, to make a misstep or rely on an educated guess or
count on what seemed to work before. Those who survive and recover will be those
whose messaging and marketing resonate the best in consumers' subconscious minds.
The only way to know how to achieve that is to first understand what those
subconscious minds are saying in response to brand images, advertising, websites,
and all the rest of the communications channels that financial firms send their
way. At NeuroFocus, our business is listening to those minds - and we do it at
2,000 times a second, across every sector of the brain."
About NeuroFocus
NeuroFocus Inc. is the market leader in bringing neuroscience knowledge and
expertise to the world of advertising, marketing, product development and
packaging, and entertainment. The company leverages Doctorate-level academic
credentials in neuroscience and marketing from Berkeley, MIT, Harvard, and the
Hebrew University combined with C-suite level business management and consulting
experience.
NeuroFocus clients include Fortune 100 companies across the consumer package
goods, food and beverage, financial services, automotive, retail, and many other
sectors. Entertainment category clients include major companies in the broadcast
and cable television and motion picture industries. The Nielsen Company is a
strategic investor in NeuroFocus.
SOURCE: NeuroFocus Inc.
CONTACT: Tom Robbins of NeuroFocus
+1-510-526-9882
Thomas.robbins@neurofocus.com
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