MEDIA RELEASE PR36636
Burger King Corp. Names Premium Surge Promotions Its Toy Premium Manufacturing Supplier
Agency of Record
CHICAGO, Oct. 19 /PRNewswire-AsiaNet/ --
Premium Surge Promotions, a leader in product-based marketing, today announced that
Burger King Corp. (NYSE: BKC) has named it the restaurant chain's premiums manufacturing
supplier agency of record ("AOR"). Premium Surge is a promotions agency specializing in
the design and manufacturing of one-of-a-kind incentive products and has been a premium
supplier for Burger King Corp. for more than seven years. Under the new agreement,
Premium Surge will have full manufacturing responsibility for 100% of toy premiums and
other incentive products for all BURGER KING(R) restaurants, worldwide.
"We are very pleased and humbled that Burger King Corp. has chosen our company to
produce all toy products for BURGER KING(R) restaurants," said Abdiel Estrella,
president and CEO, Premium Surge Promotions. "We look forward to continuing to support
the corporation's high quality and safety production standards and practices across all
stages of the manufacturing process as well as complementing its compelling brand
proposition throughout the world."
The decision to name Premium Surge Promotions a single-source premium supplier will
not affect either the location or levels of premium production.
ABOUT PREMIUM SURGE PROMOTIONS
Premium Surge Promotions is a world-class, global, product-based marketing agency
specializing in the design and manufacturing of custom products and innovative
incentives that create consumer excitement and drive business momentum. Among the
company's clients, Premium Surge Promotions is Agency of Record for Burger King,
Kellogg's and Procter and Gamble. The organization was founded in 2001 and is a Minority
Certified and privately owned company. Premium Surge is headquartered in Chicago with a
full scale operation in Hong Kong and an active presence in Florida, California and
Mexico. For more information, visit www.premium-surge.com.
ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 11,900 restaurants in all 50 states and
in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER
KING(R) restaurants are owned and operated by independent franchisees, many of them
family-owned operations that have been in business for decades. In 2008, Fortune
magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week
named it one of the top three industry-changing advertisers within the last three
decades. To learn more about Burger King Corp., please visit the company's Web site at
SOURCE: Premium Surge Promotions
CONTACT: Pam Crain,
EVP Client Services of Premium Surge Promotions,
+1-312-951-2303,
pcrain@premium-surge.com
Translations:
Chinese - Traditional (http://asianetnews.net/Download.asp?ID=137949)
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