Burton-taylor Report Reveals Mainland China Market Data Spend Tops Usd340 Million, Local Vendors Com

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27th January 2010, 05:52pm - Views: 798






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MEDIA RELEASE PR38054


Burton-Taylor Report Reveals Mainland China Market Data Spend Tops USD340 million, Local Vendors

Command 60% Share, Portfolio Managers and Researchers Asking for More


OSPREY, Fla., Jan. 27 /PRNewswire-AsiaNet/ --


          Burton-Taylor data shows China financial information/analysis

demand has grown at 29.5% CAGR since 2003, international content needs are

          expanding while overall satisfaction levels are dropping


    Burton-Taylor International Consulting LLC, a leading information and

news industry market research, strategy and business consulting organization,

today published a report showing mainland China financial market

data/analysis spend to have topped USD340 million, exit 2009. What has

historically been an opaque market, has now been revealed to have averaged

29.5% annual growth over the last six years. In addition to competitor market

share, the new report shows user requirements for financial market data, news

and capabilities in a level of detail never before available for mainland

China and indicates Portfolio Managers, Researchers and Sales & Traders are

broadening demand for economic data, news and analytic tools.


    With combined revenue of USD204.8 million, China Finance Online, Wind and

an array of other local China vendors, many not well known to Western market

data competitors or analysts, command a 59.8% share of the mainland market.

The two largest international players are Thomson Reuters and Bloomberg, with

combined revenue of USD116 million generated from the country.


    Continued financial market evolution, combined with asset management fees

totaling USD16 billion in 2010, will fuel the purchase of more detailed and

sophisticated investment data and tools by the 5,000 Investment Management

professionals, who are the fastest growing segment in China. As the report

illustrates, average per user spend on market data/analytics by this segment

globally is 0.51% of management fees, or USD26,628 per annum. In China,

however, average spend is only USD15,384 per user, indicating significant

upside potential as the market matures.


    "With Assets Under Management (AUM) projected to hit USD5.0 trillion by

2020, at 1.25% the cumulative asset management fees generated on mainland

China over the next decade could reach USD513 billion," says Douglas B.

Taylor, Managing Partner of Burton-Taylor. "Growth of this magnitude draws

substantial competition and will result in increasing demand for the

information products and tools that enable market participants to both

differentiate themselves and maximize return."


    The new report also details the changing user needs, satisfaction levels

and product requirements of China Portfolio Managers, Researchers and Sales &

Traders. Responses to surveys conducted with market data users in 2009 are

compared to responses generated over prior years to reveal that increasing

sophistication among market participants is widening the breadth of data

demanded and lowering overall satisfaction levels with current data

providers.


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    "We were not surprised to see that Portfolio Managers, for example, had

shifted their primary criteria for selecting a data vendor away from

attributes such as information update speed and toward attributes such as

data quality, vendor reputation and ease of use. This is expected in an

evolving market," adds Taylor. "What did raise our eyebrows, however, was the

significant drop in news content and portfolio management capability

satisfaction levels, which indicates there may be opportunity for different

products or vendors to capture revenue."


    "Burton-Taylor are proud to release our 77 page report 'China Financial

Market Data/Analysis Market Share & User Requirements 2010 - Key Competitors,

Detailed User Needs -- Portfolio Managers, Researchers, Sales & Traders'

which includes profiles of twelve of the largest vendors in China as well as

providing user market data, news and capabilities needs in unprecedented

detail," Taylor says. "The report will help market data vendors, users and

industry analysts clearly see one of the fastest growing and most unique

opportunities in history."


    Mainland China market share estimates, along with other sample data from

Burton Taylor's China Financial Market Data/Analysis Market Share & User

Requirements 2010 - Key Competitors, Detailed User Needs -- Portfolio

Managers, Researchers, Sales & Traders report, may be downloaded free of


research sample code CHINA2010PRNUS.


    In early 2010, Burton-Taylor are also preparing to publish a second

Bloomberg v Reuters News Analysis, with this report focusing on Fixed Income

news.


    About Burton-Taylor International Consulting LLC

    Burton-Taylor International Consulting LLC is a business consulting

organization focused on helping companies improve performance through

improved Market Intelligence (Sector or Customer Research), Strategic

Planning (BU/Company or Service/Product Strategy) and Revenue Generation

(Marketing or Sales Plans). Burton-Taylor's trademarked Hourglass

Analysis(TM) provides a structured, yet customizable process to help

companies clearly target new opportunities, define new strategy, and plan new

actions to maximize growth. While accomplished in the Americas, Europe and

Asia, and with a strategic approach that remains generalist, Burton-Taylor

have developed substantial expertise in the global market data, information,

news, software and financial services industries, with deep focus in North

America, China, India and Asia. For more information please see;



    Available Topic Expert: For information on the listed expert, click

appropriate link.

    Douglas B. Taylor



SOURCE: Burton-Taylor International Consulting LLC


    CONTACT: Burton-Taylor International, 

             +1-646-201-4152,

             questions@burton-taylor.com






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