China Yurun Food Group Limited Announces Its Annual Results for 
the Year Ended 31 December 2008 
 
HONG KONG, Mar. 23 /PRNewswire-Asia-FirstCall-AsiaNet/ -- 
Healthy Business Growth Amid Economic Downturn 
 
Strengthen Market Leadership with Emphases on Quality Control 
  
 
 
    Financial Highlights 
                                        For the year ended 31 December  
                                                (HK$ in million)        
                                         2008         2007      Change(%)    
    Turnover                           13,024        8,635        +50.8% 
    Gross profit                        1,690        1,220        +38.5% 
    Profit attributable to                                                
     shareholders                       1,138          859        +32.4% 
    Diluted earnings per share       HK$0.736     HK$0.582        +26.5% 
    Proposed final dividend per                     
     share                           HK$0.080     HK$0.080           +0% 
 
                                         2008         2007  
    Gross profit margin                 13.0%        14.1% 
    Net profit margin                    8.7%        10.0% 
 
 
 
    China Yurun Food Group Limited ("Yurun Food" or "the Company", and together  
with its subsidiaries, the "Group" (HKEx: 1068), a leading  
vertically-integrated meat-product processor and supplier in China, today  
announced its annual results for the year ended 31 December 2008 (the "Year"). 
 
    During the Year, the Group recorded HK$13,024 million (2007: HK$8,635  
million) in turnover, representing a 50.8% increase over turnover for 2007. The  
chilled meat and low temperature meat product ("LTMP") segments remained the  
main revenue growth drivers for the Group in 2008. 
 
    During the Year, the Group's gross profit and net profit were HK$1,690  
million (2007: HK$1,220 million) and HK$1,138 million (2007: HK$859 million),  
respectively, representing an increase of 38.5% and 32.4%, respectively, over  
gross profit and net profit in 2007. The Group's gross profit margin and net  
profit margin remained stable at 13.0% (2007: 14.1%) and 8.7% (2007: 10.0%),  
respectively. The slight decrease in the profit margin was mainly attributable  
to the reduction in the gross profit margin of frozen pork products and an  
increase in percentage of upstream products of total turnover which generally  
have a lower profit margin than the downstream products.  
 
    The Board recommends a final dividend of HK 8 cents per share for the year  
ended 31 December 2008. In addition to the interim dividend of HK 11 cents per  
share, total dividend payment for the year is HK 19 cents for a payout ratio of  
approximately 26%. The decision for the dividend payment amount was made after  
thorough evaluations by the Board with special consideration to maintain a  
strong balance sheet, retain a strong cash balance for new business  
opportunities and enable the Group the flexibility to respond to any unforeseen  
events. 
 
    Mr. Zhu Yicai, Chairman of Yurun, said, "We are pleased to announce our  
relatively satisfactory 2008 annual results despite challenging economic  
environment. During the Year, we implemented several measures to sooth the  
pressure brought by hog price fluctuation throughout 2008. In addition, thanks  
to our stringent quality control, the Group was immune from the adverse impacts  
brought by food crises in 2008 and, in fact, able to attract more customers and  
strengthen its premier brand. While the financial crisis is expected to persist  
in 2009, small-scale enterprises with low hygiene standards will be weeded out  
as a result of new regulation, accelerating the industry consolidation. Looking  
ahead, the Group expects to capture new business opportunities brought by the  
industry consolidation in an effort to further strengthen its market position  
and enhance shareholders' returns in a prudent manner."    
 
    Segmental Information 
 
    The Group's business is divided into downstream processed meat products and  
upstream chilled and frozen meat segments.  
 
 
 
                                   For the year ended 31 December             
                                          (HK$ in million)                    
                              Revenue                         Proportion to    
                       (Gross Profit Margin)      Change      Total Revenue   
                          2008          2007         %        2008     2007   
    Downstream                                                            
     Processed                                                            
     Meat Products,                                                        
     inter                                                                
     alia:                                                                 
      -- LTMP         2,644(28.0%)  1,753(28.4%)  +50.9%     89.8%    86.4%   
                                               
      -- HTMP           302(16.8%)    277(16.7%)   +9.0%     10.2%    13.6% 
 
      -- Segment  
          Total       2,946(26.9%)  2,029(26.8%)  +45.2%      100%     100%  
                                               
    Upstream Chilled                                                      
     and Frozen Meat,  
     inter alia:                                                                
      -- Chilled  
          Pork         8,130(9.6%)  4,677(10.7%)  +73.8%     73.9%    63.1%    
                                                
      -- Frozen  
          Pork         2,877(4.3%)   2,736(6.6%)   +5.2%     26.1%    36.9% 
                                                  
      -- Segment  
          Total       11,008(8.2%)   7,413(9.2%)  +48.5%      100%     100% 
                                                
    Inter-segment                
     Elimination             (930)         (808)      --        --       -- 
 
    Total Revenue          13,024         8,635   +50.8%        --       --   
 
 
 
    The Group's ability to sustain a stable gross profit margin for the  
downstream business segment during the Year was mainly attributable to the  
Group's strong brand recognition and optimized product mix, which offered the  
Group with strong pricing power. For the upstream business segment, the Group  
advanced its strategies to increase sales of chilled pork which has a low  
inventory cost and adopted a market-oriented policy which contributed to a  
stable profit margin for the period.  
 
    Business Review 
 
    Sales and Distribution 
 
    With respect to the target markets and distribution channels, the Group  
continued its strategy to focusing on direct sales with third parties and  
supplement distribution as a secondary sales channel. The Group also continued  
to increase its brand promotion efforts during the Year to secure the sales of  
LTMP and chilled pork amid the competitive environment and expand its product  
line by developing high profit margins products. Furthermore, Yurun Food  
optimized the product distribution network to further extend its reach to  
existing and potential customers in the domestic consumer market. At the same  
time, the Group continued to strengthened its co-operation with high-end hotels  
and catering chains to promote sales of high margin products so as to enhance  
the profitability of the Group.  
 
    R&D and Production Capacity 
 
    Product quality is always top priority for Yurun Food. Stringent quality  
control procedures are properly in place throughout the process of procurement,  
production, sales and logistics. The Group closely monitors the quality of hogs  
including selecting fine hog species and detailed inspection to ensure the  
compliance with required hygiene standards.   
 
    With respect to its downstream business, the Group focused on supplementing  
market coverage, reducing bottlenecks and upgrading key production facilities.  
Annual production capacity of its downstream meat processing segment increased  
by 258,000 tons as at the end of 2008, representing a net increase of 40,000  
tons as compared to the end of 2007. 
 
    With respect to its upstream slaughtering segment, the Group increased its  
production capacity by increasing its equity interest in the Hunan plant,  
acquiring production plants in Shangqiu and Jiamusi, as well as upgrading its  
existing production facilities during the Year. At the end of 2008, the  
slaughtering capacity of the Group was 18.05 million heads per year,  
representing an increase of 4.00 million heads as compared to that at the end  
of 2007.  
 
    Prospects 
 
    Although we expect the market will be highly challenging in 2009, we  
believe the pork industry of China would be less affected by the economic  
slowdown. The Group believes that by leveraging on its high quality products,  
strong brand recognition, strategic sales distribution channels, flexible  
pricing strategy and experienced management, the Group will continue to expand  
and further enhance the competitiveness of its brand products. 
 
    Moreover, it is expected that the Chinese government will continue to  
implement regulations to ensure the quality of the slaughtering industry and  
facilitate the healthy industry growth. Small-scale slaughtering enterprises  
with low hygiene standards are expected to be weeded out as a result of the  
tightened regulations, which will in turn accelerate the industry consolidation  
and create more opportunities for merger and acquisitions. The Group intends to  
strengthen its slaughtering business through various acquisitions and by  
enhancing the Group's upstream and downstream business. 
 
    About China Yurun Food Group Limited (Stock Code: 1068) 
 
    Leveraging on its vertically-integrated business model and strategically  
located production plants, Yurun Food is the leading meat-processor and meat  
products supplier in China. With its well-established food brands,  
state-of-the-art production facilities and diversified distribution channels,  
Yurun Food has achieved a solid track record with robust growth for five  
consecutive years. By further enhancing its brand names and product quality,  
Yurun Food will further strengthen its leading market position. Yurun Food was  
included in MSCI Global Standard Index (MSCI China Index) on 29 August, 2008,  
which is an important recognition of Yurun Food as a leading company in the  
meat processing industry by the investment community. 
 
 
    For further information, please contact: 
 
    China Yurun Food Group Limited 
     Fax:   +852-3927-3300 
     Email: ir@yurun.com.hk 
 
    Elite Investor Relations Limited 
     Investor Relations:             
     Ms Gloria Chan                 
     Tel: +852-3183-0227         
     Fax: +852-2155-9165         
 
     Media Relations:           
     Mr Bunny Lee 
     Tel: +852-3183-0282 
     Fax: +852-2155-9165        
 
SOURCE  China Yurun Food Group Limited