Consumer Confidence Will Drive Security Spending Choices In Uncertain Economic Times In Australia

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23rd October 2008, 02:51pm - Views: 752





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News Release





Contacts

Julian Brophy, Perception Partners, +61 2 408 276 749

Julian@perceptionpartners.com.au


Claire Hosegood, Unisys, +61 411 253 663

Claire.hosegood@au.unisys.com

STRICTLY EMBARGOED UNTIL 1205AM AEST FRIDAY 24th

OCTOBER 2008


Consumer Confidence will drive security spending choices in

uncertain economic times in Australia

Unisys believes security spending increases in Australia will focus on

protecting customers and driving costs lower


SYDNEY, 24 October, 2008 Unisys believes security spending by Australian organisations

will be aimed at reinforcing consumer confidence against a background of global economic

uncertainty.


The comments follow a review by Unisys of independent studies undertaken to determine

growth in security expenditure in Australia.


“Today consumer confidence is the new currency, particularly for those organisations

charged with the protection of the personal information, finances and other assets of

consumers,” said Vice President and General Manager of Unisys Asia Pacific, Andrew

Barkla.


Central to the economic crisis has been the loss of confidence in key institutions by the

public which has forced the hand of governments here and overseas to take steps to shore

up consumer trust.


“What this signals, we believe, is a consumerisation of security. Confidence and convenience

is now driving what has previously been an asset or technology issue,” Mr Barkla said.


Unisys has reviewed 2008 independent published data from multiple research providers and

predicts that Australian companies would expand security expenditure possibly by as much

as 43% or $2.25 billion by as early as 2011.

(1)

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“Even if the economy were to slow significantly in Australia, we still anticipate large growth in

security spending, especially in the area of private and social security,” Mr Barkla said.


Private and social security is the category of spending which is focused on people, including

technologies designed to verify an individual’s identity such as an eye scan or fingerprint at

an international airport or a bank ATM.


“Expenditure in this field will be largely driven by the need to assure consumers that their

personal information, finances and other assets are protected,” Mr Barkla added.


“In today’s difficult global economic climate, organisations want to ensure that their

customers have confidence in the security of their financial information and other personal

details that they may hold on their behalf.    


“And in an international security landscape with increasingly more procedures, organisations

are turning to people-focused investments to make it more convenient for individuals to

participate,” said Mr. Barkla.


Note (1) 


Analysis 


The review of existing independent studies by Unisys included 2008 published reports and

assessments of the security market. Despite recent fluctuating economic conditions, Unisys

expects that expenditure growth will continue along the lines predicted by these independent

studies with any variance absorbed within the projected 43% increase of the three areas of

security.




Note (2)


The Three Areas of Security are defined as:


1.

Information Security = Protection of IT Systems traditional IT security, software, hardware,

services, identity and access management – software


2.

Private and Social Security = Protection of People such as biometrics, which refers to

technologies that measure and analyse human body characteristics, such as fingerprints, eye

retinas and irises, voice patterns, facial patterns and hand measurements, for identification

purposes


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3.

Physical Security = Protection of assets and valuables includes building security, access

control, automation, alarm monitoring, car alarms, CCTV, Cash in Transit, Commercial and

home alarms, Fire Detection, Man power – guards, physical security – locking devices,

biometrics


This release is intended only to provide the views of Unisys on the subject matter as at the date of the release. 

You must make your own assessment of it and rely on it wholly at your own risk.  Unisys provides no

representation or warranty in relation to any aspect of the release.


About Unisys Asia Pacific

Unisys helps clients with solutions for more secure business operations by aligning

technology with business strategy. Drawing on a history of industry innovation and expertise,

Unisys provides specialised services, delivered by trusted consultants.  In Asia Pacific,

Unisys delivers services and solutions through subsidiaries in Australia, New Zealand, China,

Hong Kong, India, Korea, Malaysia, The Philippines, Singapore, Taiwan and Thailand and

through distributors or resellers in other countries in the region.  For more information, visit



About Unisys

Unisys is a worldwide information technology services and solutions company. We provide

consulting, systems integration, outsourcing and infrastructure services, combined with

powerful enterprise server technology. We specialise in helping clients use information to

create efficient, secure business operations that allow them to achieve their business goals.

Our consultants and industry experts work with clients to understand their business

challenges and create greater visibility into critical linkages throughout their operations. For

more information, visit www.unisys.com.


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Unisys is a registered trademark of Unisys Corporation. All other brands and products referenced herein are

acknowledged to be trademarks or registered trademarks of their respective holders.






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